How Does Jimo Fashion Brand Incubator Rewrite "Brand Name"?

< p > this year, brand incubators are quite noticeable. It is understood that this is the first brand incubator center for textile industry in China, which is the most popular in the textile and garment industry. For the Jimo textile and clothing industry, which is in the "brand name" embarrassment for a long time, this is also a matter of great expectation. The local industry and many clothing and private enterprises expect to do something! < /p >
< p > > there are 152 enterprises in Jimo now. "Zhao Ruilin, deputy director of the city Bureau of industry and commerce, said that the 4 to 14 floors of the building are incubators. In order to promote brand upgrading, we have provided creative design, brand operation and business incubator services. We have accumulated 53 business groups and 26 design institutes. The incubator integrates many services, including policies, financing and intermediaries. < /p >
< p > < strong > "large scale foundry" borrows a href= "http://www.91se91.com/news/index_c.asp" > operation brand < /a > /strong > /p >
< p > "here is a service for small and micro enterprises. I didn't expect big enterprises to intervene first." Wang Weiyu, director of Jimo garment brand incubation center, said with a smile. Finally, we decided to change the role of "OEM" in the operation of our own brand. < /p >
Yang Weidong, general manager of the group, told reporters that P has entered an important transition period from production to service. In terms of product design, creativity, planning, logistics, < a href= "http://www.91se91.com/news/index_c.asp" > storage > /a > distribution, all these servers need integrated resource platform, and Jimo clothing brand incubator provides such a platform. < /p >
< p > Yang Weidong introduces, through the brand incubator center, the first encounter is a Beijing network company. Zheng Lu, manager of the company, said that with the integration of online and offline sales as a major trend, the launch of the "touch net" strategy has been launched in an all-round way. < /p >
< p > the group is located in the 604 room of the building. "The policy is very favorable. In the first year, the rent is free, the Internet is free, and the property is free." Yang Weidong said. < /p >
< p > Wang Weiyu analysis shows that Jimo knitted apparel is one of the top in the manufacturing industry, with a large number of enterprises, especially strong clustering, from dyeing and finishing, fabric to sewing and other production links have strong capabilities, but the two ends of the entire industrial chain: R & D, brand promotion is an obvious short board. At present, the brand incubator center is to nurture and integrate resources in brand operation, e-commerce services and creative design, so as to provide services for the upgrading of Jimo's textile and clothing industry. < /p >
< p > < strong > create R & D design highland < /strong > /p >
< p > after entering the brand incubator center, many enterprises, like Zhang Liming, have the feeling of "caller": colliding with the R & D unit and sparking a spark! < /p >
Zhang Liming's next door neighbor is British Paul design and research and development company. Last year, he had just done product design and brand planning for a clothing enterprise in Shantou, and the sales volume of that company increased from 200 million yuan to 500 million yuan. < /p >
< p > Ying Bao believes that there must be brand planning and product story for e-commerce products. If there is a continuous story for every product, the sales volume is expected to double! < /p >
< p > "design and research and development units should strengthen the docking with the market at the forefront of the market." Zhang Liming analysis, the famous Han Guodong Gate market, on the edge there is a first-class designer team here, where the Korean government invested, specifically for 50 famous Korean designers to provide a place, in the East Gate market built a designer building, where they can understand the arrival of Europe, the latest international fashion styles, products, and then immediately carry out the new transformation and design. For example, changing the European version to the Asian Version, and so on, "designer clothes designed, the factories next to it will soon be ready, and then they will go away from the east gate!" Zhang Liming said, where the convergence of R & D design and production and market has reached a very high level. < /p >
< p > there is no doubt that the brand incubator center in Jimo is also keen to build such a research and development design highland. < /p >
< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > local electricity supplier < /a > find "gathering place" < /strong > /p >
Less than p days ago, the Qingdao electricity supplier exchange meeting was held in the brand incubator center. Hundreds of people came to the industry. Zhang Liming, executive director of Qingdao Zhi youth Electric Co., Ltd., regrets that this will become the gathering place of Qingdao's electricity supplier. < /p >
Wang Weiyu, director of the project center of the P incubation center, introduced the center's investment of 1 million 300 thousand yuan to create the website of "China fashion brand incubator center". In this website, everything can be done except the manufacturing link can not be realized, from R & D design, brand operation to financing, etc. now, hundreds of enterprises in the incubator center have link windows. < /p >
< p > Zhang Liming said, "we have been looking for" group "to find a circle, we have been doing a lot of business in Qingdao, but we have been fighting alone, and Hangzhou and other southern cities have not become more cohesive. The post-80s electricity supplier told reporters that he was selling wind and children's clothing in Europe and America. He had a large order in his hand, but he was worried about the lack of production capacity of downstream manufacturers. After entering the brand incubator center, he soon found a collaborator. < /p >
< p > "the incubator has provided a wonderful circle!" Zhang Liming sighed. For example, the fabric museum here is synchronized with the latest international trend, and shares resources with the national fabric Museum. Choose the fabric, you can find the designer to play the style, ask the manufacturer to place the order, and you can get everything done without the building. < /p >
< p > Zhang Suodong, general manager of the new arts and crafts company, is the first batch of integrity member of Alibaba in Qingdao. In 2005, he started to engage in electricity supplier. In 2012, he opened Tmall store with annual sales of 3 million yuan, sold "yiyitong" dress, and opened 3 stores last year. He wants to open fifth Tmall stores this year. The biggest problem is the shortage of goods. Zhang Suodong said, "now that we are here, we have formed a bigger circle to solve the problem of goods supply no longer!" now he has a bigger dream: to develop products independently and build his own brand, and use this platform to realize the dream of upgrading Taobao's owner. < /p >