Overweight Fashion Children'S Traditional Shopping Mall To Seek Breakthrough

In April of this year, Nanjing new hundred The announcement said that after the successful acquisition of HouseofFraser, the British 100 year old Fraser store group (200 million), after the completion of the acquisition, Nanjing Xin Bai will hold a 89% stake in the century old shop.

This has become the largest direct acquisition of A shares in China, and has also made the largest retail investment overseas in Chinese history.

As for the acquisition, a new 100 person in charge of Nanjing has said that because the homogenization of domestic department stores is very serious, it is particularly important to integrate with the international market. It will also take this opportunity to achieve a major transformation from traditional department stores to modern department stores.

stay Electronic Commerce With the increasing impact on traditional department stores, the latter's transformation is becoming more urgent. The transformation of the industry now presents two kinds of differentiation: either embrace the electricity supplier, take the initiative to develop e-commerce business, expand sales channels, or improve shopping grades and pay more attention to user experience.

The successful examples of the former are Yintai department store and the latter one. Beijing New light world, Hangzhou Tower is the representative. At the same time, the scene model was introduced in spring in Paris, Ningbo. Through the 3D effect, the children's clothing area was built into a Ocean Park type children's city, so that parents and children could enjoy shopping pleasure.

The development strategy adjustment of many department stores involves the field of children's clothing, and began to test the water buying system to explore the road of transformation. It seems that coincidence is closely related to the vigorous development of fashionable children's clothing in recent years.

According to statistics, the size of children's clothing market in China reached 140 billion yuan in 2013, and it is expected to exceed 170 billion yuan in 2014.

With the implementation of the policy of the second child after 80 and 90, the huge number of children in China will bring rapid development to the children's wear market. Obviously, increasing the fashionable children's clothing market is a new breakthrough for the development of our traditional department stores.