Can Consumers Stay In The Mall To Retain Consumers?

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > parent child consumption > /a > prospect > /strong > /p >

A jazz concert in the square of the front of the east commercial building in Xuhui on the weekend of "P" is more dynamic. The performances of foreign actors attract many consumers to stop and watch. A parent-child sports meeting in Paris's spring Pujian shop also invited the samba girl to be a cheerleading team to stimulate many court customers to play.

Reporters observed on site that compared with the activities not held, the traffic volume of the two shopping malls increased significantly, and the time for consumers to stay also increased significantly.

Li Xiaojun, a customer, spent more than an hour with his son on the table tennis table in Paris's spring. He said, "children like to watch the fun and stay there for a long time. During that time, they bought a drink and a toy."

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< p > some people in charge of shopping mall told reporters that parent-child consumers were regarded as the most "money scene" customer groups. Even if there were no conditions for thematic activities, many shopping malls were increasing children's amusement facilities, even if they were just a slide and a bouncing bed.

He disclosed that these amusement facilities themselves are charging items, which can increase the sales volume of shopping malls. Moreover, children play relatively long time, which can effectively delay the stay time of adults in stores and provide more possibilities for more consumption.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > ticket price < /a > a little high /strong < /p >

< p > however, not all experiential marketing has been recognized by consumers, especially for some of the exhibition items that show some of the fees, so that consumers feel that the "cost performance needs to be improved".

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Less than half of the three dimensional books are displayed in glass cabinets. Visitors can see and can not turn over. The other half of the exhibits can be viewed by visitors at P site, but many of them are damaged and difficult to render three-dimensional effects.

Consumer Wang Qing bought a family ticket of 200 yuan, she admitted: "such a small exhibition, three people charge 200 yuan is not cheap, but exhibits are poorly maintained, and feel that it is not cost-effective."

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< p > according to incomplete statistics, there are quite a number of recent exhibitions on charges in shopping malls, including Rui o department store's interesting 3D book exhibition, crayon exhibition in Jingan Jiali center, and teddy bear 111th Anniversary Memorial Exhibition in Joy City, ranging from 30 yuan to 80 yuan.

Many consumers feel that the ticket price is a bit high in terms of the richness of the exhibition.

Consumer gold lady said: "the mall wants to control the number or recover the cost, but it should provide professional services, otherwise consumers will be more disappointed with the mall."

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > environment construction > /a > more important > /strong > /p >

< p > in the view of the industry, the physical shopping mall's "doing nothing" is effective in enriching the shopping experience and increasing the customer's viscosity, but in the exploration stage, we must first work hard in building the environment.

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"P," said Xiang Xiang, senior director of China Commercial Service Department of CBM, pointed out that the issue of homogenization of thousand shops is more prominent in physical shopping malls, and the introduction of thematic activities and interactive activities can solve this problem.

But these activities should focus on the needs of target customers, and impress consumers with precise positioning, selected special products or meticulous services. The most fundamental point is to create a shopping environment meticulously.

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The P Shanghai gold center, which has held many free exhibitions, has recently released the world's only exhibition of feather carving, which is still open for public viewing.

Feng Xiuyan, general manager of Sun Hung Kai real estate, explained the decision: "the mall hopes to organize exhibitions of various kinds by special exhibitions, so that consumers can enjoy the unique cultural and artistic edification while enjoying quality shopping."

She believes that these exhibitions are linked to the taste and positioning of the shopping malls themselves, and help to screen consumers who "often come to see".

Therefore, compared to exhibition fees, creating shopping environment is more important for shopping malls.

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