Brand Value Evaluation Starts In 2014 And Can Be Declared Before August 31St.

< p > < < a href= > http://sjfzxm.com/news/index_cj.as > > < /a >, the brand that applies for the evaluation should have strong market awareness and industry influence. The object of the evaluation must be: continuous profit for three years, and the average net profit of the enterprise in the past three years has reached 30 million yuan (agriculture), 50 million yuan (service industry), and 100 million yuan (Manufacturing).

It is worth noting that enterprises that have participated in the evaluation of brand value in 2013 can continue to declare, and the number of declarations is unlimited.

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< p > reporter learned from the brand development center of Quanzhou, last year, the evaluation results of the independent brand value of China's manufacturing industry were released, and Anta's (Anta store), 361 degree, noble bird (noble bird store), Jordan (Jordan store) sports 4 enterprises "asked Ding" the top 5 list of clothing and footwear industry.

Among them, Anta ranked second in the clothing and footwear industry list with the brand value of 7 billion 767 million yuan (RMB), while the 361 degree ranked third in the brand value of 6 billion 109 million yuan.

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< p > < strong > December < a href= > http://sjfzxm.com/news/index_cj.as > > middle > /a > the evaluation result is < /strong > /p >

< p > according to the relevant person in charge of the Municipal Quality Supervision Bureau, the method of brand evaluation is mainly based on the two national standards of brand evaluation brand value evaluation requirements (GB/T 29187-2012) and brand evaluation multi cycle excess earnings measurement method (GB/T 29188-2012). According to the evaluation results, the evaluation agency will issue an evaluation report to the relevant enterprises, and release the evaluation results to the society in mid December this year.

"At present, the AQSIQ commissioned the China brand building promotion association to organize the relevant technical institutions to carry out this brand value evaluation, and organize eligible enterprises to participate in the evaluation according to the principle of voluntary participation and no fees."

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< p > reporter has learned that for a long time, there is no professional, authoritative and internationally recognized brand value evaluation system in China.

Earlier, Liu Pingjun, director of the China brand building Promotion Association, said in Quanzhou's research and guidance that the competition for brand value evaluation is becoming increasingly fierce.

At the beginning of this year, the International Standardization Organization formally approved the establishment of the "Technical Committee for the international standardization of brand value evaluation". China has become a secretarial country, and will develop a complete, scientific and impartial brand value evaluation international standard system with the United States, Germany and the United Kingdom, and establish a new international brand value evaluation system.

At present, China, the United States and Germany have preliminarily reached an international consensus on the five major brand valuation elements of tangible assets, intangible assets, technological innovation, quality and service.

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< p > < strong > should be truthfully filled, otherwise it will be < a href= > http://sjfzxm.com/news/index_cj.as > return to < /a > /strong > /p >

< p > "eligible enterprises can download relevant declaration forms on the website of the AQSIQ. For example, the local production enterprises should fill in the 2014 enterprise (product) brand value evaluation data information form (manufacturing industry), and fill in the information including enterprise basic information, business income (sales revenue), net profit, total current assets, main performance indicators and reliability of products."

The relevant staff of the Municipal Bureau of quality supervision told reporters that the enterprises should fill in the data information truthfully. After the information is submitted, the relevant departments will combine the existing enterprise information and data to check the relevant data of the brand value evaluation reported by the enterprises, and return the larger errors.

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