China'S Shopping Center Blowout Into Mass Carnival

< p > < strong > China < a href= "http:// www.91se91.com/news/index_c.asp" > shopping center < /a > into the era of "great leap forward" < /strong > /p >

CBRE, an P, the world's largest commercial real estate service company, has surveyed the construction of shopping centers in 180 cities around the world.

Of the 180 cities surveyed, half of them are in China.

Due to the high hopes of developers on the purchasing power of Chinese consumers, the number of Chinese cities in the West that are not well-known in China is building shopping centers on the scale of the rest of the world.

In 2013, the annual new supply of retail property in China will be as high as 8 million "/p".

Since P 2008, China's commercial real estate investment has maintained a growth rate of over 15%. Especially after the 2010 housing regulation policy was promulgated, the growth rate of commercial real estate investment reached 30%, which was higher than the average growth rate of real estate industry.

In 2011, commercial real estate investment was RMB 742 billion 400 million yuan, an increase of 31% over the same period last year, while commercial real estate investment slowed slightly in 2012, but the growth rate remained as high as 25%.

The construction area of commercial housing in China increased significantly in 2010, then slowed down from 2011 to 2012, but still maintained a strong growth momentum. As of September 2012, the construction area of commercial housing in China was 600 million square meters.

The construction of general commercial real estate needs to be completed in 2~3 years. The projects under construction will be released around 2015, and the saturation of commercial real estate market will also rise in the future, and competition will continue to intensify.

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< p > from the new shopping mall data in the past year, 368 new shopping centers in China reached the peak of history in 2007, a slight drop in 2008 and an increase of more than 300; in 2009, due to the impact of the financial crisis, more than 160 new shopping centers were opened in the country; in 2010, the number of new shopping centers increased to 250 in the country, and more than 300 in 2011.

Since most retail brands and shopping centers sign the lease contract for 2~3, the first 2010~2011 brand adjustment peak will be held in 2013~2015 in the year of 2013~2015, and the second retail brands may be adjusted in the shopping centres opened in the year.

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< p > > strong > two or three, the collective Carnival of urban shopping mall < /strong > /p >

< p > the construction of shopping centers in the first tier cities is in full swing, but the market competition in the two or three tier cities is more intense.

From 2009 onwards, shopping centers began to spread rapidly in the two or three tier cities. By January 2012, China's built shopping centers accounted for 50% of the total construction area in the world, of which two or three cities ranked the top.

The shopping centres in Tianjin and Shenyang are over 2 million square meters, and the shopping center projects in Chengdu break through 100, and most of them are over 100 thousand square meters.

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< p > it is estimated that by the end of 2015, the supply of some second tier cities will double.

Second tier cities, including some of the three tier cities, have gone faster than the relatively mature commercial cities.

The market gap and consumption potential of the two or three tier cities contain broad market opportunities. Local governments will also provide preferential measures or help to attract investment.

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< p > but in some two or three tier cities, the construction of shopping centers is overheated, or residents' consumption ability and consumption concept have not yet reached the requirements of large shopping centers. Developers and operators must take the time to take measures and do their best.

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< p > Future < a href= "http:// www.91se91.com/news/index_c.asp" > Chongqing < /a > the volume of new commercial real estate (7 million 240 thousand) is far ahead of the first tier city of Guangzhou (4 million), and far exceeds the consumption power of local residents, which is seriously mismatched with its digestion capacity.

In addition, the future commercial supply of Chongqing will be dominated by large volume businesses, which will increase the operational risks that the commercial real estate sector may face.

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< p > < strong > commercial real estate market in Wuhan - explosive growth is less than /strong > /p >

< p > Wuhan has opened a project of about 4 million 400 thousand square meters, and will launch nearly 8 million square meters in the next 5 years; < /p >

< p > the intensive supply of commercial projects in the future will certainly strengthen the development of business circles, but at the same time, it will also lead to serious homogenization of functions and layout of business circles, which will increase the difficulty of the operation of shopping malls. At present, the development level of commercial real estate in Wuhan is relatively backward, and local consumers still stay in the main consumption of 100 shopping malls, while the modern shopping centers are relatively few. However, the concentration of commercial projects in the future will cause great impact on the existing commercial real estate pattern.

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< p > < strong > commercial real estate market in Chengdu -- supply is increasing rapidly < /strong > < /p >

< p > > a href= "http://? www.91se91.com/news/index_c.asp" > Chengdu < /a > currently has about 5 million 320 thousand of the opening project, and at least 8 million scale in the next 4 years; < /p >

< p > 2013, there was a blowout in the supply of commercial market in Chengdu. On the one hand, the volume of supply was huge. On the one hand, due to the restriction of the housing market, the supply of shops was increased. On the other hand, a large number of urban complex projects were in full swing. Taurus Wanda Plaza, Longhu time street, and Xiong Fei center all contained large volume commercial area. The concentrated emergence of these projects contributed significantly to the supply of shops in 2013, resulting in a blowout in the market.

With the opening of these commercial projects, the stock market will be greatly increased, and the pressure of rental market will increase. Competition between commercial projects will become more intense.

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