Three Core Breakthroughs In Retail O2O

< p > < strong > 1, < a href= "http:// www.91se91.com/news/index_c.asp" > payment means < /a > unification: < /strong > /p >

< p > no matter in that industry, the means of payment online and offline have been separated.

Online has been developing its own means of payment from the beginning.

The earliest is C2C's online payment. Palpay is abroad, and China is Alipay.

Through the way of secured pactions, online payment methods have been accepted by more and more consumers, thus triggering the rapid development of e-commerce.

Later, the emergence of C2B further designed the means of payment for goods on delivery from the consumer. By emphasizing low quality products, the mode of single handed delivery can make the acceptability of online shopping more popular.

Under these two mainstream e-commerce modes, the share of Chinese online shopping has approached 8% of the total retail sales in 2013! < /p >

< p > > the above two payment methods are also promoted by the popularity of the first tier city credit card, which has been promoted by the popularity of online banking.

Online and offline payment methods have been in a parallel way, the former is directly connected with banks, and the latter is mainly the monopoly of POS UnionPay.

Under such circumstances, offline businesses can only operate separately when they conduct e-commerce business, because they must follow the payment mode of the online e-commerce platform, while the offline stores can not pay for the connection.

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< p > on the one hand is the complexity of the system docking. On the one hand, consumers can not pay online by the computers provided in the store because of security and operational problems. Finally, those shops in the commercial real estate store can not pay for the connection, because those commercial developers do not agree, which will do great harm to their commercial interests. Obviously, the online payment platform is faster and safer for consumers than the offline payment means, which is more efficient and cheaper for businesses.

For example, the concentration of POS in the department stores is about 10% to 25%, the refund period is 60~90 days, or the artificial way is giving businesses a headache. The electronic business platform is mostly 5%, the refund period is 1~7 days (depending on the buyer's receipt confirmation), and the system is automatic settlement.

(B2C purchasing mode is similar to department store) < /p >

< p > payment means can not be unified. O2O online and offline integration can not really be established.

Thus, online payment tools like Alipay start developing Alipay POS, and hope to infiltrate the brand merchants under the line, so as to realize the unification of payment means and achieve the unified management of payment.

Unfortunately, this practice still infringes the interests of commercial developers and UnionPay.

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< p > in fact, mobile payment can achieve the unification of online and offline payment means, but operators have been unable to popularized mobile payment due to the system and various reasons.

Perhaps WeChat's two-dimensional code WeChat payment can warm boiled frog, after the formation of consumer habits to form unified payment means, if so, WeChat really terrible! < /p >

< p > < strong > two, < a href= "http:// www.91se91.com/news/index_c.asp" > inventory < /a > synchronization: < /strong > /p >

< p > the breakthrough point is based on the unification of payment means.

Now offline stores sell goods automatically through POS and ERP or WMS management systems.

Online sales can do the same thing, but there is no effective integration between them, because not only offline channels are diversified, but also online sales platforms and modes are diversified.

In this way, the difficulty, high cost, accuracy and timeliness of the various channels and platforms in the system docking are increased, so the inventory synchronization problem has not been well solved so far.

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< p > inventory can not be well synchronized so that commodity management can only be separated. In the end, the entity store returns to stock, and the electricity supplier part of the self built warehouse is also a pile of inventory.

Or the physical stores are sold out, but they do not know how many goods they have in the warehouse, nor can they be quickly allocated to all the physical stores. Vice versa! Because the inventory is unable to synchronize, the most recent inventory in O2O (physical stores or warehouses) is distributed to the consumers at the lowest cost and the shortest time, and the design that can be sold through post to the physical store or door-to-door can only be a beautiful idea.

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< p > there is a way to achieve inventory synchronization at a faster and lower level. It may be possible to turn a merchant's custom into a two-dimensional code acceptable to businesses and consumers through barcode, and it may be a good way to achieve common shopping on line or offline.

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< p > < strong > three, < a href= "http:// www.91se91.com/news/index_c.asp" > consumer > /a > unification: < /strong > /p >

< p > how to identify offline shoppers and return home to purchase the same person through computers, Pad and mobile phones. This is probably what many businessmen would like to know, because this way can truly achieve precise marketing and provide online and offline integration of member services. Only under the present circumstances, offline information can not be easily provided to consumers with accurate information, such as real name, mobile phone number or network ID (micro-blog micro signal), let alone family or unit address.

While such information is easy to get online, how to make breakthroughs? Simply using promotional incentive policies may be effective for some consumers, but it is almost impossible for all consumers to want to reunite.

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< p > perhaps, in the end, like the sci fi movie of "minority report", we can realize the unity of offline and online consumers through face or pupil recognition camera to judge whether the same person is in the same way.

It sounds very sci-fi, but participated in the Shenzhen high tech fair and recently visited the Dongzhimen Beijing Raffles shopping center on the first floor of the first floor, experienced face recognition camera and gesture recognition camera friend, the realization of consumer unification O2O breakthrough is very close to us! < /p >