Marketing Should Pay Attention To The Psychological Feelings Of Customers.
< p > marketing is not only selling things, but also selling friendship, selling understanding and selling services.
Imagine that if you are looking straight at the customers in the face of customers, you will be "burning" to sign the contract with the other party. If you change yourself to be a href= "http:// www.91se91.com/news/index_c.asp" > consumer < /a >, it will not be comfortable.
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< p > so we must jump out of the a href= "http:// www.91se91.com/news/index_c.asp" > marketing < /a > this circle to do marketing.
Marketers should also understand that marketing products are only the means we take to accomplish this goal.
Only if you try to make your product meet the needs of consumers, your product can be sold. Therefore, we must pay attention to analyzing and studying the psychology of customers.
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< p > that is to say, besides the tangible value of the product itself, we should also discover its invisible, psychological a href= "http:// www.91se91.com/news/index_c.asp" > value < /a >.
If we can find this hidden value and apply them to marketing practice, it is undoubtedly very helpful.
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< p > Why planting flowers and plants is especially attractive to older people. Studies show that when a person exceeds his reproductive age, he will put his energy into cultivation in order to continue his creativity in some way, and he will look at planting flowers as a "reproductive" activity.
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< p > for housewives, they even take pastry as a similar behavior. If the convenience food company makes everything ready, just take the product home and get it hot, but it will not be favored by housewives, because they feel that their "creativity" ability has been deprived again.
At this time, a smart businessman will deliberately leave behind some items or ingredients, so that he can return home and play it himself.
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Although P knows that it is impossible, it is human nature to yearn for eternity.
When it comes to insurance products, when asked why they buy insurance, customers often say that in case of accidents, they can protect their true love, but experts point out that this is only one reason. The deeper reason may be: they feel that after their glory, they still have enough influence and control on the family.
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< p > according to this analysis, when the insurance company makes life insurance advertisements, the picture should not only render the life of the survivors of the family members happy, but rather try to make the insured directly or indirectly become an integral part of it. That is to say, he is not lonely behind him, he is still protecting the family and providing welfare to the family.
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< p > today's marketing must jump out of the pattern of single promotion, that is to say, to do compound marketing, we must take account of the changes of market environment, enterprise environment and marketing environment, especially the psychological requirements of consumers.
Only by putting these pulse numbers in place can our work be done smoothly.
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