Deep Marketing Concept Of Overall Competition Thought

The essence of < p > enterprise a href= "http:// www.91se91.com/news/index_c.asp" > marketing < /a > is to organize, grasp, approach, influence, penetrate and maintain the market, so that enterprises can establish dominance and influence in the field of commodity circulation, so that every link within the enterprise's value chain and the upstream and downstream enterprises of the industry value chain should cooperate in accordance with the common requirements of market share, accelerate the production and exchange process of the product, make the competitiveness of enterprises come from the efficiency of the whole value chain synergy, surpass the competitors, and exert a strong and strong influence on the competition pattern and rules, so as to win customers and gain the initiative of market competition.

This is the concept of deep marketing based on the idea of overall competition. It emphasizes that five marketing functions must be developed integrally and systematically: < /p >

< p > first, grasp the market's emphasis on < a href= "http:// www.91se91.com/news/index_c.asp >" sales organization < /a > to acquire and feedback the market dynamic information and intelligence ability, which is the correct understanding of the market's "intelligence power"; < /p >

< p > Second, close to the market, emphasizing the reduction of sales focus, establishing an enterprise oriented a href= "http:// www.91se91.com/news/index_c.asp" > distribution network < /a >, building a marketing value chain, and systematically managing it, improving the efficiency of distribution, and overcome the difference between the "natural paction" and the enterprise market goal in the circulation field. This is the "distribution power" of the enterprise controlling the network and approaching the customers.

< p > Third, the impact of the market emphasizes relying on the overall efforts of the distribution network, giving play to the internal influence of enterprises and products, affecting the market demand and making the competition rules change to the direction conducive to enterprises. This is the "promotional force" of enterprises affecting the market; < /p >

< p > Fourth, permeating the market, emphasizing that sales organizations continuously infiltrate the market, control the terminal and nibble away the market of competitors, so as to gradually expand the market share and penetrate customers into the brand and products of enterprises. This is the "marketing force" for enterprises to enhance their competitiveness; < /p >

< p > fifth, the maintenance market emphasizes the systematic development and management of customer resources, deepening customer relationship and providing value-added services to customers, which is the "service power" of enterprise service market.

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< p > more and more enterprises are competing for the sales channel under the pressure of competition. However, because the development of China's circulation industry is lagging behind and is not very standard, it is difficult for manufacturers to cooperate with each other and can not undertake the mission of mass distribution and market construction effectively. However, enterprises are starting to build their own marketing network to achieve the goal of facing the terminal directly. However, this inevitably causes enterprises to face problems of large investment, scattered resources, out of control of capital risks, increased paction costs and low distribution efficiency.

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"P" requires enterprises not only to make innovation conform to the needs, but also to make rapid innovation. In collaboration with the upstream and downstream links, the enterprise should quickly pform the technological innovation into the product, and quickly and effectively push the market into the market, then pform it into the competitive advantage of the enterprise, and make the whole industry value chain and its each link enterprise in a favorable position and truly achieve a multi win situation.

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< p > we can see that the competitive advantage between the industrial value chains is mainly derived from the efficiency of each link and the synergy efficiency between them. Under this premise, enterprises must first obtain their own operational efficiency, and then get the synergy efficiency with the upper and lower links of the industrial value chain, so as to obtain a sustainable competitive advantage.

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