How To Win The Vision Of Clothing Retail Terminal?

In the history of clothing retailing, before 1880s, the clothing store owner did not realize the importance of commodity display. Clothing was simply stacked on the table. In the early twentieth Century, glass windows replaced warehousing store layout. After 1930s, with the prosperity of modern business, the display and display of clothing gradually developed into a creative visual and spatial art. Its contents also greatly exceeded the traditional "display" category, including all the visual elements of store terminals such as store design, decoration, showcase, display, model, backplane, props, light, POP advertisement, product brochure, trademark and tag. It is a complete and systematic set concept, so it is more accurate to use "visual marketing" to express it. < p

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< p > clothing < a href= "http:// www.91se91.com/news/index_c.asp" > consumer < /a > is often between sensibility and rationality, they pursue a more personalized thing, the requirements for clothing brand and terminal image are the same.

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< p > we need to emphasize the atmosphere from the perspective of < a href= "http:// www.91se91.com/news/index_c.asp" > visual merchandising < /a > to meet the internal needs of consumers.

A good terminal visual image should not only give consumers a pleasing enjoyment on the senses, but also form a strong on-site charisma to attract customers into an atmosphere, so that customers can experience the brand charm wholeheartedly.

In the RALPH LAUREN store in London, mahogany cabinets, fireplace, comics in Vitoria, Polo sticks, umbrellas, clock and shaving mirrors on the wagon form a classical English scene; and the hardcover books, such as those that are faded and stained by the sun, are deliberately stacked on the bedside cabinets, placed on marble washing tables, or on rows of fireplace, causing a series of nostalgia associations.

The clothing escapes from the entity and enters the state of drama and emotion: the space design of the hardware is the stage, the salesperson and the model are the performers, the consumers are the spectators, and the clothes are left behind and become part of the scenery or props on the stage.

If shopping here is to buy the atmosphere created by this space, clothing is only an extra gift.

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< p > > a href= "http://? www.91se91.com/news/index_c.asp" > clothing > /a > retail terminal, in order to get artistic effect, we must pay attention to details.

Such as clothing and clothing collocation, clothing and accessories collocation, clothing and props collocation and so on.

The rational use of accessories and props will make the style and theme of the clothing more intuitive, so that the display of the shop is more in line with the visual beauty.

Not only that, clever display can also guide consumers' clothing collocation skills and improve consumers' desire to buy.

In addition, we should pay attention to the use of lighting, color, music and even fragrance, so as to emphasize the beauty of form and beauty of the store, and arouse people's new perception of vision, hearing, smell, taste and touch, and then recognize the clothing in furnishings.

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< p > positioning is the premise of design. Clothing store design is no exception.

Clothing store design and product design should be integrated into one.

For example, MARLBORO shows its ruggedness with logs and metal; BOSS displays its value with exquisite red sandalwood shelves; ESPRIT communicates its fashion avantgarde with silver grey metal shelves and red background.

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< p > visual merchandising does not create "beautiful shops". Even though beauty is very important, "beauty" does not necessarily create the best sales performance or brand image.

The theme of vision is like the main melody of a piece of music. The lack of theme and the design of a terminal image are difficult to impress the customers and even cause negative experiences.

Therefore, clothing enterprises should take carefully selected themes as the guiding program of visual merchandising design, so that each element and details can be organically combined to support the brand image and experience theme of an enterprise.

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