Management Rules For Advanced Women'S Wear Brands

< p > women's wear as a luxury brand, its management has its own characteristics and rules.

For example, advanced women's clothing should distinguish between long-term customers and non customers, safeguard the rights and interests of customers, create a sense of superiority and distance for women in the upper class of society, and can not confuse with the masses.

Through price, monopoly and other sales methods and detached aesthetic taste, obstacles are set up for uninvited guests.

To make the brand of the high women's dress become the ideal dress for a few ordinary women, but only for a few women.

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< p > the dialectical relationship between inside and outside is also reflected in the media.

It is more important to strengthen the brand cognition of advanced women's clothing than the actual sales.

The huge gap between the number of people who know the brand and the number of the actual consumer brands is the key to the great charm of luxury goods.

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< p > mass > a href= "http:// www.91se91.com/news/index_c.asp" > women's wear > /a > brand is the opposite: expanding popularity and encouraging consumption rather than restraining consumption.

Because of this, Chanel sells a small eardrop for up to 900 yuan, while the price of the Hermes scarf is as high as 1000 yuan or even several thousand yuan.

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< p > conversely, it is impossible to maintain the interests of customers without restraining < a href= "http:// www.91se91.com/news/index_c.asp" > consumption < /a >.

Although modern society is a democratic society, people still have to rank, position and stratum.

Once the supermarket shelves are placed on top brands, the difference does not exist.

In France, for example, a large number of handbags in Vuitton affect their reputation as a luxury brand.

Similarly, Chanel's T-shirt sales are far larger than expected.

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< p > there is no doubt that Chanel's name is loved by women.

In the process of marketing such a small T-shirt, marketers ignore a key factor: goods must be consistent with their brand ideas, otherwise it is just a brand logo.

The real high-grade women's clothing brand should be consistent and worthy of the name.

If the two are out of touch, the senior women's clothing brand will be the same grade with the popular women's clothing brand.

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< p > when the senior women's wear brand first retreat, no longer insist on the strategy of < a href= "http:// www.91se91.com/news/index_c.asp" > high-end brand < /a >, it encourages consumers to buy fake goods.

They sell not products, but the last halo of the brand.

From the perspective of short-term interests, large sales volume and issuance of franchise licenses, expansion of brand products and increase of business varieties are all more effective strategies.

But the result of this is the democratization, popularity and rapid commercialization of the high-end women's clothing brand, while the advanced women's wear brand should keep a certain distance from the public, so that consumers enjoy privileged sense of privileges.

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