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Management Of Middle Level Leaders: Crisis Of Crisis Management Pformation

2014/7/20 13:01:00 13

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Middle Level Leaders Management Tips Crisis Management Pformation Crisis

In P, crisis always comes unexpectedly. As a middle-level leader, we should not only have a sense of crisis, but also be good at dealing with crises, turning danger into danger, creating business opportunities in crisis, and turning danger into "machine".

> a href= "http://sjfzxm.com/news/index_z.asp" > Yan Wei < /a > doing the best middle level: crisis management, and being the middle 02 of the independent side (learn to turn danger into "machine") /p >

the word "crisis" itself has two meanings: "danger" and "opportunity". Whether it is danger or opportunity depends entirely on the way to deal with it.

In today's information age, any slight neglect in the public opinion will lead to irreparable calamities. So how to minimize the adverse impact of the crisis and pform the crisis into an opportunity for development is a must for every middle level.

Zhang Lijun is the sales manager of an orchard in the south. Her department has been doing well.

But there is a storm in the sky - a storm that will knock the fruits of the orchard to the ground.

Looking at the mess of the fruit, I feel very sad.

Although the orchard management office has been prepared to make a profit this year, she still feels a bit sorry that she is a sales manager. After all, these fruits are hard work for them, and in order to make them grow better, the company has invested a lot of money in raising the output and ensuring the quality.

In a word, Zhang Lijun is unwilling to feel that the company must not be overthrown by the "crisis" before him.

But what should I do?

On the second day of P, Zhang Lijun went into the orchard once again. When she was unhappy, she accidentally picked up a fruit on the ground, rubbed it and bit it. Suddenly, she was stunned. The fruit was fresh and delicious, and the juice was rich. She never seemed to have tasted such delicious fruit.

It turned out that after the baptism and smashing of the rainstorm, the fruit became more refreshing than before.

At this time, Zhang Lijun's eyes lit up, and she knew that the time had come for "blessing in disguise".

> she a href= "http://sjfzxm.com/news/index_z.asp", commanding people below /a to pick up the fallen fruits, pack them according to the previous procedures, and write such a line on the package: the fruit that has been baptized by the storm is more distinctive, though it looks ugly, but the taste is better.

Please taste first. If necessary, please contact us.

Then I asked my subordinates to contact former customers and promised to express a box of free try.

results, those seemingly ugly fruits sold well, and even those customers later called to order.

Only those fruits that had been knocked down were sold out.

the so-called "crisis" has always been a relatively dialectical concept.

"Danger" and "machine" concomitant, "danger" contains "machine", "danger" and "machine" not only coexist with each other, but also can pform each other.

Here, Zhang Lijun, relying on his super crisis public relations ability to respond, has turned a danger that has happened and become a "machine". It shows how important it is for an excellent middle level leader to flexibly pform the crisis.

Middle P leaders must know that there is a turning point in the crisis. This is not a self comforting empty talk, but a result of countless facts and experiences.

If the middle level wants to turn crisis into opportunity, efforts can be made from the following two points.

P, former US President Nixon once said, "Chinese characters use two characters to write Crisis.

(crisis) the word.

The word "danger" represents the meaning of danger; the word "machine" means the meaning of opportunity.

When we are in danger, we must not lose sight of opportunities when we are aware of danger.

1. Speed is the key to defusing the crisis. /p >

handling of crisis shows the ability of middle level leaders to adapt to different situations and reflects their management level and overall quality.

Once the crisis is highlighted, the middle level should immediately start the crisis management mechanism, deal with it calmly, take the initiative to attack, and strive to solve the crisis in the shortest possible time.

Middle level leaders should bear in mind that in the face of crises, they will not fail in crisis but will only fall in the crisis.

there is such a widely circulated story: an American reporter bought a set of sound in a shopping mall when he went to Japan on vacation, and intended to give it to his mother-in-law after he returned home.

When she picked it up, the salesgirl wrapped it up for her, and she left.

However, when the salesperson cleaned up the goods, he found that he had sold a hollow gramophone sample to the female customer by mistake.

So she immediately reported to the company's security guards.

The guards searched everywhere for the woman customer but disappeared.

After receiving the report, the PR manager feels that the interests and reputation of the company are very important.

the manager immediately convened the personnel concerned to find a way to find it.

At that time, they only knew that the female customer named Kites, according to the only clue of her "American Express Company" business card, the company public relations department started a series of near sea probes overnight.

They first called and inquired about the hotels in Tokyo. After they had no result, they made international calls, inquired the headquarters of the American Express Company in New York, received a reply at night, heard Kites's parents' telephone numbers in the United States, and then hung an international long-distance call to the United States, found Kites's parents, and then asked Kites's address and telephone number in Tokyo.

Several people spent the night in a total of 35 urgent calls.

P, second days earlier, the company first called Kites to apologize. After dozens of minutes, the manager and public relations clerk carried a large suitcase and arrived in Kites's residence in a car.

Besides sending a new qualified SONY player, they also sent a famous record, a cake and a towel.

Then the manager opened the notebook and read out how to inquire about the address and telephone number of the base, and correct all the records of the mistake in time.

Kites, deeply moved by the fact that he knew that the phonograph could not be used at all, was very angry. He immediately wrote a critical draft entitled "the true face of a smiling face". He prepared to send it out second days early in the morning.

but seeing that the record company was so "firefighting", the manager was so responsible that he was deeply moved by the criticizing manuscript of "the true face of a smiling face" and rewrote a feature story entitled "the 35 emergency call".

The manuscript of "35 emergency calls" has aroused great repercussions after the publication of the manuscript.

Later, the story was recommended by the American Public Relations Association as a model case of world public relations!

when the crisis comes, how to get rid of difficulties is the concern of all crises.

In fact, opportunities always exist. The key is how to quickly enter the crisis management state when the crisis comes, change the train of thought, seek opportunities in pformation, and turn crises into vitality.

If the middle level realizes this and acts quickly, it can smoothly turn crisis into vitality.

two, innovation is the key to solve the crisis /p >

innovation can be applied not only to the management of daily work, but also to one of the ways to solve the crisis.

Moreover, this approach is more attractive and can help to solve the crisis.

Chen Jun is a manager of a beer distribution Department. Because the distribution office has just entered, "everything is difficult at the beginning", and the city where the distribution office was located was monopolized by local beer manufacturers, so Chen Jun encountered a "crisis" and was in a difficult position.

in order to break this situation and resolve this crisis, Chen Jun came up with a good idea after thinking.

He first published such a large advertisement in the newspaper with the largest circulation in his city. The general content is that on a certain day, the company will sell tickets at a certain normal price in a certain store.

Customers who enter the store can get a washcloth from the company (the scarlet letter printed on the towel with the logo of the company) and then drink beer freely.

Those who drank the most beer were the first ones, and one to the grand prize cup; second and third, each gave a small trophy.

after the news came out, many people rushed to Chen Jun's shop to drink free beer. At that time, the front door of the shop was crowded with people.

Not only that, but also alerted the traffic police to come forward to maintain order.

In this way, Chen Jun's shop has been supplying beer for free all day, which makes many people who are bad at home but love drinking very much.

Among those who drank beer, one drank 18 bottles in one breath, got the first place, got a big trophy, and the other two drank 15 bottles, and got second and third, each holding a small trophy.

One day, a total of 500 boxes of beer were consumed.

On the second day, the newspapers made a lively report of the beer drinking situation, which caused the city to be sensed.

Chen Jun realized that the chance of success was coming soon, so he went all the way to promote the company again.

Before the start of the event, they once again announced in the newspaper that on a Sunday, there will be a bottle of beer sold by our shop in a certain park. This bottle of beer has the unique logo of our shop. Anyone who is looking for this bottle of beer will award 20 boxes of beer.

, so on that day, the park was packed with people, and many people joined the army looking for beer.

Finally, the bottle of beer was finally found by a lucky man. In the envious eyes, he returned with joy to 20 boxes of beer.

On the second day, there was a lively scene of people searching for beer in a certain Park in the newspaper. So Chen Jun's action once again caused a great sensation in that city.

So p, Chen Jun spent 520 boxes of beer on his feet, so that he got a firm foothold in that city. He not only broke the monopoly of some local brewers, but also won many customers for himself and created a new situation.

Chen Jun, a middle-level P, came up with such an idea in order to create a new situation in his career. He not only broke the monopoly at that time, but also won many repeat customers for himself and increased turnover.

A person with innovative consciousness can always kill a "vital force" in "danger" no matter what kind of crisis he faces.

the ancient sage Laozi once said: "misfortune, happiness depends."

Han Xin's command of "back to war" and "the art of war" is the best interpretation of the word "crisis".

Although these examples are very old, the wisdom contained in them remains unchanged. It is still useful for today's middle class.