Construction And Management Of Marketing Value Chain

< p > < < a href= > http:// > www.91se91.com/news/index_c.asp > enterprise core > /a > leading role.

Enterprises rely on their core capabilities and resource advantages to make products and services maintain strong competitiveness in terms of brand, quality, technology and price, and effectively control the key links of marketing value chain, so as to gain the leading position, get the identification of network members and control the network, enhance the influence on terminal customers, control the market, influence and change the rules of competition, and win the initiative of competition.

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< p > emphasize the stability of < a href= "http:// www.91se91.com/news/index_c.asp" > Network < /a >.

With the idea of division and cooperation, resource sharing and long-term development, the interest community is formed with value chain links such as distributors, terminals and end-users, and a reasonable cooperation mechanism and interest coordination mechanism are formulated to guide members not only to pursue their goals with their short-term interests, but also to concern the interests of the whole and other members, so as to achieve long-term development.

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< p > emphasize the control of key a href= "http:// www.91se91.com/news/index_c.asp" > channel resources < /a > (excellent dealers, excellent terminals, big customers, etc.) and actively grafting and integrating related auxiliary resources (services and logistics), so as to realize the structural optimization of marketing value chain and the balance of each link ability, and improve the overall operation ability of marketing network.

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< p > emphasize network system management.

Through the operation guidance, assistance and daily maintenance of all links, the company improves its operation management; improves the overall operation efficiency through the input and improvement of the relative weak links in the value chain; at the same time, strengthens the market information management, and guides the various links of the value chain to compete in the market, so as to improve the speed of responding to the market demand.

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< p > emphasize the final distribution efficiency.

That is to ensure effective shipment, so that commodities can quickly and accurately enter the consumption field through zero batches, and rely on effective marketing management and promotion efforts of the entire network to achieve final consumption.

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< p > emphasize the accumulative and steady, effective distribution power of marketing effect.

This is not simply to rely on advertising or price promotions, but rather to continuously provide value-added services to customers, constantly deepen customer relationship, improve network stability and customer loyalty, effectively reduce paction costs, maintain management costs and market promotion costs, and achieve cumulative marketing results to ensure sustained, stable and effective distribution power.

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< p > emphasize the distribution efficiency of marketing network.

We should focus on reducing inventory in each link, thereby reducing capital occupation, liquidity risk and cost of inventory allocation and pportation, and effectively reducing operating costs and improving the distribution efficiency of marketing networks.

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< p > emphasis on value-added products and services, emphasizing the synergy of all links to provide value-added services for the ultimate customers. At the same time, products and services will bring value-added to each channel level in circulation, so as to maximize the profit of distributors and terminals and maximize the value of end users in the value chain.

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< p > emphasize competition oriented for market competition.

First of all, we should concentrate on local areas, constantly encroach on and attack competitors' markets, and pay attention to the stability and exclusiveness of the network.

Then rolling cultivation and replication, constantly eliminating competitors, become the first in the entire regional market.

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