Pricing Strategy For Luxury Goods Originated From Large Price Difference

The price difference between the P and the handbags is nearly twice that of the local handbags. The press survey found that China lacks the pricing power to speak, and the sales channels are mixed up.

Jingdong, jumei.com and other well-known e-commerce sites were sold out of luxury goods sales news, luxury enthusiasts Xiaonan sigh to reporters.

This side of the electricity supplier has been blasting sales of fake goods, over there, many luxury electric business is still in the 1~3 discount super low price showcase.

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< p > industry insiders pointed out that the high price difference between domestic and foreign luxury goods has created a consumption outflow. Therefore, the low discount of luxury goods in China has become a magic weapon for consumers to attract consumers.

Analysts say different pricing strategies for luxury brands create differences between 20%~100% prices at home and abroad.

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< p > publicity discount is known as "100% genuine", but after buying the hand, it is found that it is still fake and fake.

Recently, Jingdong, jumei.com and other well-known e-commerce sites have been selling news of luxury fakes, leaving many luxury enthusiasts in the dark.

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< p > < < a href= > http:// > www.91se91.com/news/index_c.asp > > electricity supplier < /a > problems. The industry believes that there are problems in the pricing and channel management of luxury goods companies. "Since the price of the genuine products can be nearly doubled, why should we suspect that 77% off of the electricity suppliers are not genuine goods?" and for the complex sales channels of luxury goods, luxury companies and electric providers should jointly strengthen management and jointly be responsible to consumers.

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< p > Professional remind that online purchase < a href= "http:// www.91se91.com/news/index_c.asp" > luxury goods < /a >, it is better to choose the a href= "http:// www.91se91.com/news/index_c.asp" which is directly signed with luxury brands > channel < /a >.

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< p > < strong > online business < /strong > strong > threat line agent < /strong > /p >

< p > luxury brand electric business is the most important source of goods, which is why the major websites have emphasized their brand professionalism and credibility.

"But it's not easy to win the authorization of international brands."

Mou Qing, senior vice president of walking show network, told reporters that they were very strict with the international brands before they talked about cooperation with Ferragamo brands.

"It will take more than a year for negotiations between the past and the past.

After signing the contract, the brand will give the electricity supplier some special discount and longer term discount, or even exceed the normal period of the two quarter discount season.

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< p > professional introduction, in addition to official authorization to sell luxury goods, some luxury electric providers will also receive goods from the regional agents of the brand.

In addition, brand wholesalers or wholesales and retailers usually have retail outlets, and e-commerce providers will directly purchase goods from brands. Every year they will participate in the ordering of brands, and place an order in advance of 6~9 months.

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"P >" these are relatively normal, and some electricity providers are providing a sales platform, such as Xiang Peng Heng ye, such as the company through the production of fake brand authorization documents and customs documents and other documents, through various electronic business platform, in the name of original or in the name of purchasing supplies all kinds of cheap luxury goods.

Consumers may think that this is the sale of luxury goods after the purchase of e-commerce platform, in fact, this is only a platform provided by the electricity supplier, the other is the enterprise itself on the platform for luxury sales.

This cooperation mode will undoubtedly leave endless troubles for luxury electric providers.

The professional revealed.

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< p > insiders revealed that once the luxury brand has signed the online agency business, it also infringes the interests of the offline agents and will be complained by the offline agents.

A brand agent admitted to reporters that he was really worried that once online sales were overheated, discounts and high prices would affect brand image and offline sales.

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< p > < strong > analysis of the purchasing channel of electricity suppliers < /strong > < /p >

< p > the industry admitted to reporters that different luxury brands have different channel strategies. If the brand itself is a direct camp, the commodity pricing power in the head office and the counters in major department stores are their own direct selling channels, and the general brands do their own terminals, and the price control will be better.

"Once the company has a discount on inventory requirements, there will be a consistent discounts in the counters and outlets, and there will be no price difference."

But the above points out that the problem often appears in the non direct camp mode.

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< p > according to the introduction, apart from the direct channel, some brands will also find agents, including retail terminals and e-commerce terminals.

Luxury brands supply, agents control the source of goods in the area, agents and dealers increase the price until the end consumers.

"At this time, the pricing power will be in the hands of distributors and e-commerce providers, brand manufacturers can give a certain reference price, but they can not control the final price, which is why the official website and the terminal of the electricity supplier have the price difference."

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