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Supermarket Supermarkets Are Known For Their Arbitrary Charges.

2014/7/30 16:38:00 19

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Reporters in Beijing, Shanghai, Shandong and other places have learned that although the relevant departments of the state have repeatedly cleaned up and overcharged the illegal charges of suppliers on large businesses, the phenomenon of "arbitrary charges" has not been effectively curbed, but on the contrary, it has become more and more intense. P

behind the big business super suppliers' arbitrary charging of wild goose, it is a profit driven impulse of some businessmen under the asylum of the strong position, and it lacks the institutional environment of the relevant legislation and the economic punishment is too light.

Some businessmen are also trying to circumvent the blow, packing unreasonable expenses into the "promotional service fees" or signing "dark contracts" which are in line with the regulations.

It is not hard to see that the excessive business charges not only affect the physical manufacturing industry, but also raise the circulation cost of the "last mile", resulting in high prices and making consumers a big head.

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at present, the scope of business overcharging is very large. It covers almost all the large retail enterprises and their subordinate stores, such as shopping malls, supermarkets, department stores, electrical professional shops, etc. there are nearly 30 kinds of illegal charges, which can be described as multifarious and numerous.

Li Ying is the deputy general manager of a fast moving consumer goods company in Beijing. He has worked for over 10 years and has achieved little success. However, the increasingly serious business overcharging problem has become a heavy burden on her mind.

She told reporters that China's traditional business models are manufacturers, suppliers, supermarkets and consumers. Large commercial supermarkets are the main channel linking production and consumption. They occupy an absolutely strong position. Almost every process receives various fees from suppliers from goods to supermarkets and consumers to buy the whole process.

procurement is the first threshold for suppliers to enter the supermarket, and formal contracts need to be signed.

Take Li Ying company to enter a large supermarket in Beijing, for example, the contract requires a total of 1 million yuan including the entry fee and the bar code fee.

The contract is signed on the new product fee. If you add one more product, a product and a store will cost 3000 yuan.

Festivals cost 5000 yuan per store, one year is usually calculated according to 6 festivals. There are posters in the shop, 2000 yuan for a poster, one week or two weeks, and 5 posters are generally needed throughout the year.

in addition, there is also the cost of system charges, that is, net charges, because suppliers need to use the supermarket computer system reconciliation and order, which is 2000 yuan a year.

At the same time, there is a new store fee. If the supermarket opens another new store, the supplier will pay 5000 yuan to 10 thousand yuan for the new store fee.

This large supermarket in Beijing usually opens two new stores a year, and the contract cost is 1 million, plus tens of thousands of yuan.

Since the contract is generally signed in one year, renewal fee of 10 thousand to 30 thousand yuan is required for second years.

"This is not written in the contract, it is called sponsorship fee in the industry."

Li Ying said.

Mr. Peng, general manager of a trade agent in Shanghai, a dairy import agency in Shanghai, told reporters that in a famous chain convenience store in Shanghai, the monthly display fee of a beverage noodles on the shelf is 50 yuan. According to the 800 stores, two products need nearly 1 million yuan a year, and they are paid annually.

"rather than the entry fee is the" hidden rules ", for us is the" Ming rules ", can only passively accept, dare not speak.

Zhang Jianxin, a food supplier of a large supermarket in Shandong, said that suppliers of new supermarkets, old shops, decorations, and so on, all need suppliers to "bleed".

The shelf sales of goods will also pay for shelf display. The more fees they pay, the better the location. The small and medium-sized suppliers will have no bargaining power.

reporter survey found that at present, the scope of business overcharging is very wide. It involves almost all the large retail enterprises and their subordinate stores, such as shopping malls, supermarkets, department stores, electrical appliance stores, etc., and there are nearly 30 kinds of illegal charges. There are many different kinds of items. Most of the suppliers are "wild goose".

according to the different links and levels of charges, there are three main categories: the first class can be collectively referred to as one-time entry fee, including entry fee, contract fee and account opening fee; the second category is the service management fees of various names, including Festival fees, shop fees, new shop opening fees, old shop renovation fees, information inquiry fees, advertising fees, posters fees, distribution fees, cargo damage fees, shopping guide management fees, display fees, stack fees, credit card fees and so on. The third category is the increase of fees with the contract term and new products entering, including contract renewal fees, bar code fees (new product store fees) and so on.

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except for all kinds of unreasonable charges, suppliers' goods are allowed to enter the supermarket after they have been allowed to enter the supermarket. They will be extra "step by step". The shopkeeper, the old man who looks down on the elevator, will ask for a price, which will not affect the sale of goods, and the supplier will be overburdened.

reporter found that in the name of these businesses, the entry fee and unconditional rebate amount were the two largest, and showed the trend of increasing year by year.

Han Gang, Secretary General of the Ji'nan Federation of Commerce and industry, said that the entry fee of a supermarket chain was only forty thousand or fifty thousand yuan five years ago. Now it needs at least 200 thousand yuan.

"P", too, the big business super demand supplier's unconditional rebate, that is, "rebate" is also getting higher and higher.

Peng manager told reporters: "now the business super backstage points are generally 10 to 15 points, and the contract is signed every year, every year to talk about the deduction point, year after year rise, the longer the time, the higher the number of contract points."

Li Ying told reporters that after signing the contract with the supermarket, the staff responsible for purchasing should be charged 20 thousand yuan on average.

When the goods enter the store, the store charge is 3000 to 5000 yuan per store, and the shop manager is the supervisor, or the tally clerk and the ordering clerk, with an average of 500 yuan per person. The average shop is 2 to 3 people. The next is the tally Girl 2 to 3, each person needs about 200 yuan. After the sale of the goods, the order group responsible for replenishment and replenishment in time has 2 to 3 persons, and the charge for each person needs about $300.

Even the staff of the store can not give cash, but they need to buy some gifts. The total cost of 2 people is about 1000 yuan.

"every festival, such as Mid Autumn Festival, Spring Festival and so on, we must give red envelopes to the responsible persons, otherwise there will be a lot of trouble."

Li Ying said that the purchase is mainly for purchasing personnel and store managers, with a minimum purchase price of 2000 yuan and a sales manager of about 2000 yuan.

In this way, the annual charge for a single shop is no less than 15 thousand yuan.

in addition, the internal rotation system is widely practiced in large supermarkets, and every time the supplier turns to the new ones, the suppliers need to be placed.

Even the old man who manages the elevator will have to pass several boxes of cigarettes, or the elevator will be broken.

"The goods of a car must be moved up by the elevator, otherwise it will need to wait and increase the logistics cost."

Li Ying said.

commercial bribery has become a common phenomenon in the category of super purchasers.

"No benefit, no one will sell you well."

Gu Guojian, a professor at Shanghai Business School, pointed out sharply.

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business overcharging also shows the characteristics of "bullying and cowardly" and "difference between inside and outside". It is mainly manifested in the fact that the international big brands and big suppliers charge little or no fees, and the fees for small and medium-sized brands and suppliers are often doubled, and there is no charge for commercial super proprietary brands.

according to Professor Gu Guojian, it is also a charge, and the treatment of large suppliers and big brands by retailers is quite different from that of small and medium-sized suppliers and small and medium-sized brands.

Big brands can get such advantages as early payment and preferential display.

Some retailers can avoid entrance fees and even decorate the counters in order to allow a large brand to enter.

In the face of small and medium-sized brands, retailers have become a strong side, and all kinds of harsh conditions make small and medium-sized brands and suppliers breathless.

In some categories, the difference between international brands and domestic brands is 3 to 4 times.

reporters in Shanghai, Shandong and other places of large supermarkets and home appliance stores to see, whether it is food, daily necessities or household appliances, many business super now launched a variety of self brand, in the absence of admission fees, festivals and other expenses, the price has no small advantage.

in recent years, as the relevant departments of the state have intensified the inspection of the illegal fees charged by large businessmen, some businessmen have been trying to avoid the attack, and have wrapped unreasonable fees into the "promotional service fees" or signed "dark contracts" which are in line with the regulations.

according to the "fair trade management measures for retailers and suppliers", retailers are allowed to charge suppliers for the promotion of the sale of suppliers' specific brands or the sale of specific varieties of goods, with the provision of posters, promotional activities, advertising and other corresponding services, which are collectively referred to as "promotion service fees".

However, there is no specific standard for this kind of promotion fees, which has left an easy way for businesses to collect fees.

"we will not sign the contract in the case of overcharging now. The contract will only sign the points, the cost of the logistics and the expenses of the information system. After the other fees are discussed, the receipt will be opened in the form of promotional activities or the money will be deducted from the goods directly. The purpose is to cover the illegal fees in a legal form."

Peng manager said.

In addition, many retailers in order not to leave evidence to suppliers, the various invoices issued to suppliers usually use a simple "two couplet", not a formal invoice, even if the supplier gives evidence, it is difficult to verify whether it is open for business super.

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due to the lack of relevant legislation in our country at present, the lack of deterrence in economic punishment and the serious imbalance in the relationship between the supply and demand have led to the problem of "overcharging".

This not only reduces the profit margins of suppliers, but also leads to high prices and consumers.

Li Ying told reporters that for example, instant noodles and other fast food products are about 1 to 2 percentage points a year in supermarkets, and suppliers are squeezing in, but the biggest winner is supermarkets.

The number of suppliers who withdraw from supermarkets every year is about 10% to 15%.

"it is almost daydreaming to expect the supermarket to settle the money normally. It is normal to press for three or four months. It is common to drag for half a year or even a year.

Although there is a time limit for payment in a contract, supermarkets can always find reasons for deferred payment, such as accusing a single supplier of being unable to deliver goods timely, and making payment documents incomplete, sometimes even without explanation.

Zhang Jianxin, a food supplier at a large supermarket in Shandong, said.

Chen Liping, director of the marketing department of the school of business administration, Capital University of Economics and Business, director of the China Retail Research Center, said that P had set up a super long account and shifted the cost of manpower and logistics to suppliers. Many small and medium-sized suppliers were overwhelmed and hard to survive.

> "entering the supermarket is seeking death, but not entering the supermarket is waiting for death". This contradictory mentality reflects the deep-seated reasons for the worsening and difficult to reverse of the zero supply relationship in China.

"The retailer must have a price tag, and it will be difficult and grieving to pay the fee."

Qi Xiaozhai, chief research fellow of Shanghai commercial economy research center, said.

reporter found that in the background of rising prices of raw materials and increasing costs of enterprises, the "last mile" price increase has become one of the main reasons for pushing up prices.

> "wool comes out on sheep". Insiders told reporters that a 3 yuan commodity plus normal tax, loss and posters fees, festivals and other expenses, to the supermarket at least 10 yuan to earn money, becoming a major factor in the super high prices.

Huang Qingcai, director of the consumer rights protection office of Ji'nan industrial and commercial bureau, said that these high prices will eventually be passed on to consumers, who are hurt by the people who pay the bills and curb their consumption.

Wang Liang, director of Shanghai Institute of circulation economics and Professor Gu Guojian of Shanghai Business School, pointed out that most of the regulations set up for the collection of business super tax are part of the rules and regulations, which have not risen to the legal level and are not sufficiently binding on retailers.

In addition, the current regulations do not impose enough penalties on the behavior of business overcharging.