The Phoenix Bird Will Hold 100% Stake In Kami.

According to the announcement recently, the company intends to acquire 35% stake in Shanghai's Kami company, which is owned by Shanghai gold yarn, and the transaction amount is 3 million 611 thousand and 700 yuan. After the completion of the acquisition, the news birds will hold 100% stake in Shanghai Kami.

　　 data It shows that in October 24, 2013, the company and the Shanghai gold yarn Investment Co., Ltd. jointly funded the establishment of Shanghai Kami dress limited company. Among them, the company reported that it invested 6 million 500 thousand yuan in its own capital, accounting for 65% of its registered capital, and Shanghai gauze invested 3 million 500 thousand yuan in its own capital, accounting for 35% of its registered capital.

It is understood that after the establishment of Shanghai Kami company, it mainly engaged in international brand apparel business and e-commerce business. At present, it is mainly engaged in R & D and sales of FENICIA S.p.a group's shirts custom brand "Camicissima (Kay Mitch)".

By the end of May this year, Kami's clothing has set up 18 outlets nationwide, with its main markets concentrated in Shanghai and Jiangsu, with shopping malls as channels.

　　 Daphne 85 stores closed in the first half

Daphne announced its core business index in the first half of the year, and the number of sales points decreased by 85. As of June 30, 2014, the total sales point of the company was 6234.

In the first half of this year, the growth rate of Daphne same store sales decreased by 5.5% compared with the same period last year, while the same quarter sales growth rate in the second quarter decreased by 2.4% compared with the same period last year, narrowing compared with 9.5% in the first quarter, but the situation of declining performance is still difficult to reverse, and it is imperative to close the shop and stop the loss.

Daphne's inventory clearance is continuing. In some places such as Shanghai, some Daphne products are sold at a sharp price cut, which makes their profit margins slide. In the second quarter of this year, the average selling price of Daphne was flat compared with the same period last year, and the gross profit margin (year-on-year) decline in the second quarter narrowed compared with the first quarter. In addition, the operating cost plus the pressure of staff costs also affect the operating profit margin of Daphne's core brand business.

In order to enhance Popularity Daphne has launched a new marketing campaign in June this year, with South Korean movie star Gianna Jun as the protagonist. Daphne is expected to increase brand vitality and help increase shop pedestrian flow.