Platform Advantage Helps Brand Development, Sweater Sweater Debut

　　 Great in strength and impetus The P&P (PH Value & Pure Shanghai fashion exhibition platform) will become the first choice for brands and channel providers. For the domestic knitting industry, P&P is a trusted way to enter the fashion industry, and it is a bridge between them and consumers. Therefore, the domestic industrial clusters and foreign brands are also eager to win the exhibition.

　 Shiny sweater sweater

As the original China International Knitting fair is included in the first fashion of PH Value fashion, more knitting industry clusters will also show unique charm on PH Value. For example, the outer sand sweater industry is one of the most representative industrial clusters in Shantou. After decades of development, it has become a modern cluster economy with integration of production, marketing and research.

Lin Zefeng, Secretary General of the Shantou textile and garment industry association, said that although the production of outer sand sweater and Chaoyang underwear is among the highest in the country, there has been a lack of brand and industry appeal that can be heard in China. OEM has become a must for many Chaoshan textile and garment enterprises. So the brand of sand sweater has become the main purpose of its participation in this PH Value.

"The biggest core competitiveness of the outer sand sweater cluster is the optimal allocation of resources and the optimal integration of industrial chains." Lin Zefeng said. Clusters need to integrate efficiently all aspects of the industrial chain. Due to the asymmetrical distribution of raw materials, textile technology, production base, talent structure, capital operation and clothing information, the resources have not been optimally allocated, so the urgent task is to optimize the industrial chain.

"Besides, although Production innovation, marketing mode innovation and enterprise management innovation are all the driving force for the development of enterprises, but systematic and overall brand awareness, standardization, long-term brand planning and specialization and idiosyncratic brand culture are the long-term development of a cluster. Lin said that the cluster needs to be highly integrated in the brand concept, and the unification and internationalization of its national culture is the ideological guarantee for the brand power. Strategic planning, implementation of the strategy, technological innovation, channel expansion and personnel training are also important boosters for improving the core competitiveness of the textile and garment industry.

Under the background of internationalization, the development of clusters is also facing new opportunities. Based on enterprise agglomeration, clusters accelerate the pace of brand building in clusters, forming a pattern of gradient development of local brands, provincial brands, Chinese famous brands, and world famous brands. 2014 PH Value platform will also provide opportunities for these clusters.

　 Sweater enterprises strong attack

The formation of backbone enterprises in Shantou sweater clusters and the promotion of leading enterprises provide favorable opportunities for the development of small and medium-sized enterprises in a number of industrial clusters. In recent years, many textile and garment industrial clusters have put forward the idea of integrating famous enterprises, famous brands and famous towns.

Guangdong Aihua wool weaving technology Co., Ltd. is one of the most representative enterprises in Shantou sweater group, and will also take part in this PH Value fashion first remittance. The company's product is based on "combing the origin" as the design concept, adhering to the nobility and elegance of Italy, keeping up with the international trend, and integrating the embroidery technology into the international fashion fashion. At the same time, we apply high and new technology to product research and development, and take the lead in introducing the concept of green environmental protection and far-infrared health care in the field of wool textile so as to push our products to a new height.

Speaking of the purpose of this exhibition, Cai Aihua, general manager of Guangdong Aihua wool weaving technology Co., Ltd., said: "the main purpose is to promote the corporate image and enhance the visibility of enterprises. Our booth is designed and built independently according to the enterprise culture and product concepts. Secondly, we analyze the market changes based on the information collected from the search industry. Because the exhibition has gathered many enterprises in the same industry, we can understand the trend of the industry efficiently. Thirdly, for the purpose of trading, we can get acquainted with the same industry purchasers, seek new customers and obtain orders, so as to bring benefits to the enterprises.

Cai Aihua said, how can the domestic garment industry get rid of the inertia development idea that only rely on cost advantages to expand the market before? It needs to transform from the low end profit mode that simply relies on wholesale and quantity to transform the development mode of higher level brand value added and cultural added value, which has become a problem that enterprises need to focus on.

Exhibition platform for grafting

At present, the essence of industrial channel transformation is changing along with the change of consumer demand. After 80 years of age, it gradually becomes the mainstream consumer group, and its demand for products is more liberalized. Whether the electricity supplier or the changing department store industry, how to find products or brands that meet the needs of consumers will become the key to their survival.

Xu Yingxin, executive vice president of the textile promotion and Trade Commission, said: "the exhibition will play a bridge role between the brand and the channel, providing a platform for the mutual choice between the two sides. The twenty-five years' experience of the Chinese organizers in the field of textile and clothing exhibition and the professional background of the British i2i group in the field of European apparel retailing will help P&P become the first choice for brands and channel providers with quality, professional and sophisticated services.

It is reported that when the Little White Lies, Ariella, Louche London, Paul Boutique, Gina Bacconi and more than 60 European brands will be gorgeous.

The Chinese side will give full play to its professional advantages and make good use of the 600 thousand buyers database accumulated over the years to serve the exhibitors. The i2i group will also cooperate with its offices in Shanghai, Hongkong, Singapore, Taipei, Seoul and Tokyo. It will invite the retailers, agents and distributors to take part in the exhibition docking with the 150 thousand local database resources of these partners.

2014 PH Value opened the new mode of cooperation between China and the i2i exhibition group. Apart from helping to accelerate the transformation and upgrading of the knitting industry cluster, it also opened up a new world for many fashion brands to find market share.