How To Make New Difference In Fashion Store Promotions?

Every festival holiday For many businesses, it is a battle of terminal promotions. If the activity is done well, it can earn a full pot and win customers' word of mouth to lay a good foundation for subsequent sales, but once the activity is not well done, it will be a loss to the wife and the end of the battle. Throughout the sales promotion activities of zero brand clothing stores, whether it is the content of promotional activities or the form of promotional activities, there will always be opponents' shadow without serious organizing and planning activities. Promotion homogenization has become a major drawback.

How to make new difference in sales promotion activities? I think you can't equate sales promotion with sales volume alone. Sales increase is just the result of promotion. To achieve this result, we must try to start with the process of sales promotion. Any way that we do not want to directly result from the process is to lose no time at all. Combined with many years of sales promotion planning experience and the purpose of increasing sales increments, the author puts forward eight ideas for the innovation of store promotion activities.

　 First, let more customers know stores.

A good sales promotion, in addition to new ideas can move customers, promotional activities information dissemination is a very important factor. Wine is also afraid of deep alley. Since we have already thrown money into sales promotion, we must pick up the loudspeaker and publicize it loudly, so that more people will know our activities and let more people spread our activities. The traditional forms of promotion include TV media, newspaper advertisements, radio broadcasting, DM delivery, etc. under the influence of new media, cheese publicity, micro-blog marketing and WeChat marketing have become new publicity entities. If a retail store wants to make its voice heard by more people, it is clearly not enough to have a loud voice. It is a prerequisite for the success of the sales promotion to integrate the resources online and offline, and to specify the precise dissemination of targeted customers. Linyi furniture brand dealer Wang once organized a group buying activity. The sales performance of the 170 single products can be called a successful example of furniture products group buying. Wang concluded that a good activity is that more people should know that before the event, he not only increased the intensity of traditional media propaganda, but also launched micro-blog marketing activities, so long as fans concerned about this event and successfully forwarded @ one hundred City fans, he would send a gift worth twenty yuan to the forwarder. Facts have proved that the success of group buying activities is directly related to his new form of publicity.

Two, let more customers enter the store.

It is impossible for a skilled woman to cook a meal without rice. The flow of people is the prerequisite for the success of a store's sale. There is no sales opportunity without people. How to attract customers into stores has become another important thinking dimension of promotional activities planning. It's a way to gather people's interest to attract customers. It's a fly in the ointment that such activities are usually not targeted customers. Customers who really want to buy do not necessarily have to add to your activities. Instead, some cheap and cheap people will swarm. But the promotion of stores is about popularity, which can be done for you free of charge. Unlike promotional activities, the other way to attract customers into stores is to strengthen staff interception, provide adequate training and incentives for the temporary promotors who distribute the single page, so that they can not only have the ability and willingness to take the initiative to catch customers in the store, they are no longer how much money they charge for a day, but rather how much money a customer gets into the store.

Three, let all customers who enter the shop buy.

The biggest difference between net fishing and single rod fishing is to cast nets and catch fish. In the future, the free activities will be upgraded to buy and sell, and when you launch activities that are attractive, you can always stimulate customers who don't want to buy them. Buying is the activity that I personally prefer to buy for everyone, because it has a certain randomness for this foreign activity, and it can also stimulate the gambling psychology of customers to try luck. Another feature of net fishing is to first drive the fish into a region and then shrink the area until the net is closed. Closing shop group buying is one of the best ways to promote net fishing. When the customers are summoned up and the door is down, how many people are not impulsive in the warm sales atmosphere? Even if you are not impulsive, you can not leave.

Four, let customers in the shop buy them now.

Another challenge faced by the sales promotion is that the customers who enter the shop are in a suspicious manner and no one is willing to place the order first. What should we do when they face the situation? Someone is looking for a "support" to let their people place the order in advance so as to ignite the atmosphere of the whole scene. I have reservations about whether such a practice of deception is feasible or if it is perceived by the customer and how to deal with this embarrassing situation. To speed up the order of customers, so that customers can buy now is not as difficult as you think, "limited time rush to buy", "the first 20 gifts every day, plus gifts", "explosive price limits" these three activities can speed up the purchase of customers.

　 Five, let shoppers buy more.

Customers only plan to buy a product, can they find ways to buy more for them? For many industries, this is not difficult. This sales promotion method is very common in the clothing industry. The only drawback is how to prevent the salesperson from encouraging the customers to spell the order during the process of operation. However, if the second products are required to be the same as the first one in the sales promotion rules, the possibility of the owners' making the list will be effectively controlled.

Six, let customers who enter the shop are more expensive.

One way to increase sales is to get customers to buy more, the other way is to make customers buy more. But to encourage low-end consumers to buy high-end products, it seems to be an easy problem. If we sell special products to high-end products, we will undoubtedly degrade high-end products. On the basis of adhering to the price of high-end products, the promotional activities we can choose are product upgrading, the original price of high-end products is 800 yuan, and customers are now planning to purchase 400 yuan products. So long as customers are willing to add 200 yuan, they can purchase 800 yuan products. An increase of 200 yuan on the basis of 400 yuan seems to increase too much money, and high-end products have not made special promotion, in fact high-end products only sell 600 yuan price. This form of sales is to be controlled, that is, the quantity of high-end products purchased by each customer limits the customer to experience high-end products, rather than the special promotion of high-end products.

　　 Seven, let customers who do not buy stay longer.

There are some customers who are not your target customers at all. Whatever you do, whatever they do, or he thinks your price is still expensive or not, or he doesn't see your products at all, but now that customers are attracted into the store, we have to find ways to let customers stay in the store for a longer time. Setting up some game activities in the store, or distributing some food, is a way to increase the customers' staying time. Many stores like to do sweepstakes, but how to draw sweepstakes are also very knowledgeable. The traditional scraping card raffle can only make the raffle customers happy, and the music alone is not as good as the music. New raffle forms throw away the lucky draw box and switch to the big turntable. Although the cost is increased, the big turnaround lets some customers who do not buy start to watch, and gives advice to the players who play the turntable. The era of entertainment marketing has arrived. It's time to add a little laughter to the store.

　　 Eight, let the bought customers bring people to buy them.

What have we done for the promotion of old customers? Referring to the introduction of old customers, this is a big question. The relationship management of old customer care files, affiliate marketing, emotional marketing, database marketing, all kinds of foreign customer care relationship management will be put on the agenda. The real estate industry has produced a lot of advertisements in the newspapers: as long as the old customers introduce new customers, they sign the contract successfully. The new patrons enjoy 2% off benefits, and the old patrons enjoy one year's property charge free. If you still send a gift to make a guest situation, it is obviously only limited to the management of customer's situation. It is also a question for the sales promotion staff to think about whether we can promote the introduction of the old customer care in the form of promotion.