Key Points For Improving Store Popularity: Price

< p > < strong > 1, < a href= "http:// www.91se91.com/news/index_c.asp" > low permeability < /a > strategy < /strong > /p >

< p > as a business, no matter what pricing strategy is adopted, the ultimate goal is to make money, which requires that the formulation of prices must be based on cost and can not be sold below cost.

Therefore, in order to maintain the advantage of price competition, we should start from the source, direct purchase in large quantities, reduce the intermediate link, improve the efficiency of operation, strive for the profit of the manufacturer to reduce the cost, carry out the thin profit and multi sale, and win at the low price.

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< p > < strong > 2, with surplus compensation method < /strong > < /p >.

< p > attract customers to buy their products in large quantities at low prices, and profit from related products.

Many current "foreign supermarkets" set low prices of electrical appliances to attract customers and earn profits on one kind of auxiliary equipment.

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< p > < strong > 3, flat head low tail method < /strong > < /p >

< p > just drop the price of the "dragon tail" slightly down, giving people a lot of feeling of falling.

For example, a price tag of 198 yuan and a marked price of 200 yuan often give people two levels of feeling, actually the difference is only 2 yuan, only 1%.

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< p > < strong > 4, < a href= "http:// www.91se91.com/news/index_c.asp" > illusion pricing method < /a > /strong > /p >

< p > there is a supermarket milk powder 500g loaded, priced at 9.30 yuan, and launched a 450g installed products, priced at 8.50 yuan, a good market, because consumers are sometimes sensitive to weight is far below the price.

Careful calculation will show that the price of the two units is almost the same, and the latter is slightly higher.

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< p > < strong > 5, < a href= "http:// www.91se91.com/news/index_c.asp" > season discount < /a > /strong > /p >

< p > according to the product's peak season and the time and quantity purchased by consumers, decide whether to discount or discount the pricing strategy.

Many stores offer "season sale".

This kind of pricing can not only attract consumers, but also effectively regulate the low passenger season and so on.

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< p > < strong > 6, psychological pricing strategy < /strong > < /p >

"P >" for consumers' consumer psychology, many "foreign supermarkets" like to leave a small tail in price setting. In the goods sold, the end number is only about 15%, and the end of about 85% of the commodity price is not integer, and the odd number is the main number in the end of the price.

A commodity priced at 99 yuan, people will feel cheaper than 100 yuan, priced 101 yuan, people will feel too expensive, compared with 99 yuan price seems to have gone up a step.

The use of psychological pricing strategy will give people the impression that store prices are very low on the whole so as to attract and retain customers.

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< p > < strong > 7, other < /strong > < /p >.

< p > when commodity prices are adjusted, the original printed price is painted with red pen, and the price of yellow handwriting is beside the price. This method looks simple, but it is also a strategy to make use of customer psychological pricing.

The secret is: first, the original price is printed figures, often give people a sense of authority pricing.

And handwritten new prices will make customers feel cheap.

Secondly, yellow gives people a special sense of cheap price. The new price is marked with yellow pen to make customers look attractive.

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