Brand Underwear To Join In Fraud Prevention, Which Brand Is Good For Underwear?

　　 Underwear Alliance Which brand is good? What brand does the lingerie store choose? A friend who wants to open a brand underwear store wants to find a good underwear brand. This is a matter to consider carefully. In fact, every underwear brand has its own position. The key is to find the best one for itself.

First of all, determine how much money you are going to invest in opening the underwear store. The requirement of each lingerie brand is different. It requires the size, decoration standard, geographical location, first payment and purchase discount of underwear store are different, so the size of different brand underwear shops is different. When choosing underwear brand, investors must make investment budgets in this area. Don't think that some famous brands are good now. The key is to do everything within our means. Any investment will not be 100% successful. Some investors join in a famous brand on impulse, but do not have liquidity to do daily business and later purchase. In the past two years about the market situation (09 to 10 years, according to the 30 square meters of shops in the secondary decoration), the first line of well-known brands to join more than 400 thousand of the funds, the second-line fast-growing brand around 250 thousand, three lines of emerging brands also have about 50 thousand, including the franchise costs, the first batch of purchase, decoration, etc. This shows that some fast growing brands do not need to join in the fee because he wants to expand to the whole country, and it is good for investors to not accept the fee.

Secondly, underwear brand positioning is very important. First, determine the underwear brand according to the grade of the shopping area where you choose the location. Two, choose the location of the store according to the grade of your underwear brand. Whichever you want, you have to conduct a comprehensive survey of the area you want to open. The overall consumption level, the location of specific stores, the volume of people's flow, the consumption habits and customs of women in your city, county, town and district will affect the sales situation of your franchisee to a large extent. If your business district is a relatively high-end consumer environment, you should try to choose the top grade underwear brand; if your business district is low in consumption and the environment is poor, then choose the underwear brand of ordinary price. In addition, we need to see if there are other brands of women's underwear shops around us. If we have the best way to differentiate brands when we choose brands, in terms of price, in terms of functional characteristics, in terms of style design, we need to distinguish between brand name and decoration and other lingerie shops, only in this way can we attract customers. Never do the same product as others. No features are not competitive. Nowadays, most of the brands on the market are ordinary women's underwear. The functional effect is general. If you choose a functional beauty body underwear store, the price is almost the same as that of the second tier brand.

Next is the inspection of underwear brand products. After all, we sell women's underwear products and ladies' underwear should be attractive. How to inspect underwear products? Look at the characteristics of underwear brand, what is this underwear as its competitiveness? If it is not different from other women's underwear brands in the market, it is very difficult to attract guests into underwear stores; two, look at the wearing effect of products. Clothes are all about trying on, and the upper body effect is immediate. It is the driving force for customers to make decisions on the spot. Three, look at the quality of underwear, exquisite workmanship, breathability and good elasticity of fabrics, and use long life products to make customers keep looking back, so that customers can introduce themselves. Four is to see the price of underwear, the price determines the cost performance of products, and only products with high cost performance are the most competitive ones. For example, the brand underwear positioning in functional beauty body effect, you can visit the official website of love, the quality is better than the current market brand women underwear quality, but love underwear price in the second tier main brand price. Therefore, the selection of high-end underwear brand love is a good choice.

Then I joined the underwear store image. Image is a face. Since you choose underwear, you have to do it according to the brand image of your underwear. We can not discount, the image of good and bad is directly proportional to the turnover, which is summed up when we do the terminal. We often tell customers such a concept - the use of high-grade image and services, selling mid-range prices, people feel that the value of money. A simple example: a watch placed on a stall for 50 yuan is not necessarily required, but it sells well in the hardcover glass window for 500 yuan.

Finally, we should carefully select underwear manufacturers and pay attention to fraud prevention. When screening, we should consider its sincere cooperation attitude. With the rapid development of China's economy, "flies" have become more and more. Then, "hype" is a big head green fly. Speculation is not only synonymous with the entertainment stars, but many businessmen have already wrapped up their underwear brands. Generally speaking, these brands spend hundreds of thousands of offices to make them very luxurious, and the product exhibition hall is beautifully decorated. And even intentionally drop the tag price in the exhibition hall very low or very low discount, send the image cabinets, send notebooks and so on. Anyway, this is also sent, that way, at the same time, this is tempting you to hurry up, pay the money quickly, pay the money you OVER, the previous commitment to you is all false. In the final analysis, these manufacturers are making articles on the first batch of goods. They supply you at retail price (that is to say, you buy it at full price), and mark the retail price very high, far beyond the actual value of the product. When you distribute all the junk products or high priced products to you, how do you prevent them from being fooled? The best thing is to see what the main selling products of the brand are. What are the cost performance of these main products? Does the company have its own store? Is there any history of the brand? When you distribute the goods, you choose what you like. There is no need to guard against people's heart. Besides, don't covet small business. Business is done by yourself. Don't expect the manufacturer to send it like that. If you want to see whether the company is doing things in a real way, the company that does things steadfastly does not do superficial work.