Clothing Listed Companies Reported Cold Wind Hit Men'S Enterprises Into A Serious Disaster Area

< p > the world is < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank".

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As of yesterday, 34 of the 37 clothing and home textile listed companies under the classification of Shenyang Wanguo [micro-blog] issued this year's notice of the P.

New express reporter statistics found that in the context of the downturn in the retail industry, clothing listed companies strong wind blowing, more than half of the company's net profit fell year on year.

Among them, men's clothing enterprises are also the hardest hit areas, and the companies with pre reduction and pretax losses account for the overwhelming majority.

Like the card slave Road (14.82, 0.06, 0.41%), net profit fell by 80% in the first half of this year.

In this regard, the weak market and rising costs have become a unified interpretation of poor performance. Therefore, companies have begun to seek cross-border breakthroughs.

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< p > < strong > blind expansion and homogenization or real reason < /strong > /p >

< p > the pre disclosure and pre loss companies accounted for the overwhelming majority of the pre disclosure of the semi annual reports released by the clothing home textile companies. Among them, men's wear brands represented Hinur (8.32, -0.20, -2.35%) and Busen a target= "_blank" href= "http://www.91se91.com/".

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< p > Hinur said that the consumption continued to be sluggish, some major client businesses were reduced and some group customizing businesses were delayed delivery, labor costs rose and the prices of group customized orders declined, which led to a decline in gross profit margin.

Busen apparel has been suspended since May 1st due to major asset restructuring.

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< p > besides, Kaiser shares (10.80, -0.06, -0.55%), card slave Road, good news bird (6.23, -0.02, -0.32%) and Qiao Zhibai (8.84, -0.06, -0.67%) also have different degrees of performance reduction.

Last year, the net profit fell by 80%, and its net profit fell 48.27% in the first quarter.

Lin Yongfei, chairman of the board of directors, once said that the deduction and rents of general merchandise and other business circles had not been reduced, but the cost of employing staff has risen, and the new project has already invested in costs but has not yet released its performance.

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< p > subject to the weakness of the consumer market, the decline in orders and rising costs have almost become a unified interpretation of poor performance for men's clothing enterprises.

In fact, apart from the external cause of the consumer market, there is also a problem in the positioning of men's clothing enterprises.

In the first round of "running horse circle" after the opening of the shop tide, the men's clothing Brand Company most of the channel fine management has not been much improved, if the future performance is not strong, I am afraid that the men's clothing brand will repeat the mistakes of sports leisure apparel enterprises.

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< p > in addition to blindly opening shops, the homogeneity of men's products is also a serious problem. Insiders say that men's clothing market competition is not less than that of women's clothing. Men's clothing enterprises have little difference in upstream fabric supply, style design, pricing methods and so on, leading to a smaller differentiation among brands, plus the price advantage of rising fast fashion brands, and the profit margins of men's wear enterprises are constantly being compressed.

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< p > < strong > adjustment will continue to start playing cross-border /strong < /p >

< p > Oriental Securities research report pointed out that the overall adjustment of men's clothing enterprises is later than the whole industry. After 2013, the inventory pressure and the channel adjustment measures have been reduced, but the effect of active adjustment and business pformation is not obvious. It is expected that the process of inventory adjustment and channel adjustment will continue in 2014, and the turnaround will be the fastest in 2015.

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< p > the market downturn has also made men's brands smell dangerous. Many men's clothing companies have been looking for acquisitions and cross-border from my rescue.

In March 2014, the board of directors of Kaiser shares examined and adopted the motion on setting up a special industrial fund, and agreed that the company initiated the establishment of a special industrial fund.

Kaiser shares entered the investment field, similar to YOUNGOR (7.43, -0.01, -0.13%). Now investment, real estate and clothing constitute the three carriages of YOUNGOR business, and investment business has brought a lot of real gold and silver to YOUNGOR.

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< p > and the performance of YOUNGOR in this period has also been increased. The main reason for the increase is that the accounting method of the Bank of Ningbo (9.80, 0, 0%) is changed from the sale of the financial assets to the long-term equity investment, and the gains and losses are recognized by the equity method.

In addition to investment, cross border acquisition is also an optional exercise for men's wear brands. In July 16th, the 100 round pants industry (29.58, 0.21, 0.72%) announced that it would buy 100% stake in cross-border e-commerce global Tesco at a price of 1 billion 32 million yuan.

Affected by this announcement, as of yesterday, the circulation of only 33 million 340 thousand shares of the small cap stock for 7 consecutive days limit.

However, its net profit for the current period was 10 million 320 thousand yuan to 16 million 520 thousand yuan, down 20% to 50% compared with the same period last year, and its performance was not good.

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< p > < strong > some of the listed companies of clothing and home textiles listed companies' performance notice < /strong > < /p >

< p > code stock name this period net profit (10000 yuan) year-on-year growth rate < /p >

< p > (negative value is down) < /p >

< p > < strong > retail apparel company < /strong > /p >

< p > 002269 American bond dress (9.03, 0.06, 0.67%) 17798.22 - 22247.77 -30% to 0% < /p >

< p > 002154, good news birds 6546.74 - 8183.43 -20% to 0% < /p >

< p > 002029 seven wolves (9.10, -0.11, -1.19%) 12822.22 - 17951.11 -50% to -30% < /p >

< p > 600177 YOUNGOR has no 70% to 90% < /p >.

< p > 002687 Georges white 3497.94 - 4663.92 -10% to 20% < /p >

< p > 002656 card slave road 1732.09 - 3464.19 -80% to -60% < /p >

< p > 002640 hundred round pants industry 1032.39 - 1651.82 -50% to -20% < /p >

< p > 002612 Langer stock (21.67, -0.13, -0.60%) 8949 - 13423 -40% to -10% < /p >

< p > 002569 Busen shares (11.33, 0, 0%) -3508.05 - -3168.56 -410% to -380% < /p >

< p > 002563 Semir shares 28416.3 - 36941.190% to 30% < /p >

< p > 002503 search special (9.53, -0.04, -0.42%) 6479.79 - 10367.66 -50% to -20% < /p >

< p > 002485 -2000.00 -1000.00 -475.51% to -287.75% < /p >

< p > 002425 Kaiser shares 859.86 -71.51% < /p >

< p > < strong > Home Textiles < a href= "http://www.91se91.com/news/index_c.asp" > www.91se91.com/news/index_c.asp < /a > Company "/strong > /p >

< p > 002397 Meng Jie home textile (8.12, -0.05, -0.61%) 4764.89 - 5717.860% to 20% < /p >

< p > 002327 fuanna (11.85, -0.04, -0.34%) 13606.23 - 16327.470% to 20% < /p >

< p > 002293 Luo Lai home textile (20.50, 0.03, 0.15%) 13710.59 - 15767.180% to 15% < /p >