Textile And Clothing Orders Are Concentrated On Large Garment Enterprises.

Those who die big will starve to death. With the gradual deepening of the financial crisis, this scene has begun to appear in the textile and garment industry. Yesterday, I learned from the China Textile and garment (Zhongshan) industry cluster research conference that the order of Zhongshan's larger garment enterprises this year has not only decreased, but also has increased over the past few years. Among them, the order of Tongwei computer flower clothing factory in Shaxi town has to wait until October. In sharp contrast, some small enterprises with low competitiveness are in the dilemma of stopping production. Chen Shujin, vice president of the China Textile Industry Association who came to investigate, can earn 1.4 yuan for selling 100 yuan. He said that in the impact of the financial crisis, China's textile and garment industry was the first to bear the brunt. Textile and apparel industry is the third pillar industry in Zhongshan. Although it is also affected by the financial crisis, its overall development is still relatively good. According to vice mayor Feng Yurong, there were 5256 textile and garment enterprises in Zhongshan in 2008, of which 766 were above scale. The annual output value of the industry was 45 billion 820 million yuan, an increase of 13.77%, the total industrial output value was 40 billion yuan, an increase of 11%, sales revenue was 29 billion 390 million yuan, an increase of 0.9%, and the profit was 430 million yuan, an increase of 8.3%. We can see that in the case of no obvious increase in sales revenue, the profit of Zhongshan's textile and clothing is still growing rapidly, and the profit margin (profit divided by sales revenue) is 1.4%. In other words, selling 100 yuan can earn 1.4 yuan. The most direct impact brought by the financial crisis is the increase in foreign trade export pressure. "In 2008, Shaxi's textile and clothing exports amounted to US $300 million, an increase of 10% over 2007, the lowest growth rate in nearly ten years." Zheng Huitang, director of the Shaxi economic and Trade Office, said: "at the end of last year, we conducted a survey of more than 200 enterprises, and nearly half of the enterprises reported a 30% decline in orders." Peng Ridong, deputy mayor of Dayong Town, also reflects that nearly 200 of the more than 1400 garment enterprises in the town are in a state of shutdown. But "in the visit after the Spring Festival, the big business generally reflected that the orders received this year were more than any other year in the past three years." Zheng Huitang said, "because purchasers believe that the capital chain of large enterprises is healthy, it is unlikely that they will suddenly collapse. From the perspective of enterprises, large enterprises have strong bargaining power with raw material suppliers, and can also transfer certain risks. Tong Tong Wei computer flower clothing factory is the largest clothing OEM enterprise in Shaxi. The director, Mr. Lin told the author that in the past years, the company's orders were generally scheduled for May, but this year's orders can be discharged to October. "This is a good opportunity for enterprises with financial strength." On the other hand, Tongwei also vigorously explored the domestic market and launched its own brand "Oriental children". "The biggest problem for apparel foreign trade enterprises to fight for domestic sales is the lack of brand names. Next, we are ready to expand the market with the help of e-commerce platform." Mr. Lin said. More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan