Fang Jun: How Can Cowboy Enterprises Sell Well?

In July and August, the hottest season of the year, denim fabrics made of Tencel, linen and cotton were favored by customers because of their comfortable and breathable effects. At the same time, a new cowboy fabric with sunstroke cooling function and cold silk fiber has also been recognized by many customers.

In recent years, influenced by the strong rise of denim printing elements in the world, enterprises in the industry have intensified the research and development of printed denim fabrics. As a leader in these enterprises, Zhixing has selectively developed invisible printing and color printing cowboys as the main research direction this year with the experience of many years and the keen sense of fashion. On this basis, enterprises will also adjust the print patterns in the product according to the different fashion trends in each quarter.

As a large enterprise specializing in the production of denim fabrics, Zhixing always insists on R & D and innovation as the first element of development. Over the years, enterprises have taken the lead in the trend of domestic denim fabric, and have developed many new fabrics that are popular with consumers and clothing brands. In 2014, the R & D department developed a series of new fabrics through cooperation with the international big fiber company. In 2015, the ocean element patterns and irregular geometric patterns will be widely applied to fabric products.

　　 Technical equipment:

Over the years, Zhixing has been focusing on R & D as a leader, with core technology as its support, and constantly improving its capability of independent innovation to seize the cowboy fabric market. In order to make the denim fabric more high-end and internationalized, we have developed and developed a series of green and environment-friendly products, such as Tencel denim fabric, anti wrinkle denim fabric, super elastic denim fabric, denim fabric, denim fabric and so on. In 2013, one of the best selling ultra-thin denim shirt fabrics was boldly used super fine long staple cotton fiber. The fabric is superior to the same grade in terms of hand feel and tear strength.

In addition, in the dyeing process, the traditional pure denim fabric will react with water and oxygen in the air to produce sulfuric acid, resulting in the tear force of the product greatly reduced. In order to reduce the probability of this phenomenon, in the past two years, the cooperation between Clariant International Ltd and Xingxing has broken through this new technical difficulty with a new sulphur dye.

In order to better achieve further transformation and upgrading, enterprises always adhere to the "three high one low one best". High grade equipment has laid the foundation for the rapid development of enterprises, and the products of high taste have been guided. cowboy Fashion trends; high quality R & D capabilities, so that enterprises are full of vitality; low pollution, low emissions, allowing enterprises to shoulder social responsibility, at the same time, has the power of sustainable development.

　　 Humanities construction :

Excellent production and living environment, while reflecting corporate culture and humanistic care, is also the biggest driving force for sustainable development in the future.

From quality to brand, from brand to taste, from production to humanity, from humanity to social responsibility, in order to become a clean and comfortable denim manufacturing enterprise, and further realize the transformation and upgrading of the whole company, Xingxing will continue to adhere to the concept of "people-oriented" and "harmonious co-existence" and realize the green and sustainable development of enterprises.

　　 environmental protection Measures:

Because of the inevitable production of sewage in cowboy production, the cowboy industry has always given people a high impression of pollution. In order to be able to embark on the green development of high-end brands, enterprises have strengthened their own environmental protection measures from two aspects. On the one hand, it is contained in the process of sewage generation; on the other hand, sewage treatment is actively carried out after the production of sewage.

In the production process of denim fabrics, the company purchased the most advanced cowboy finishing equipment in the world, the Italy Lafer liquid ammonia mercerizing machine. The equipment can not only enhance the handle and wrinkle resistance of cowboy fabrics, but also achieve the goal of environmental protection through the internal circulation principle of liquid ammonia, which has the characteristics of zero discharge and zero pollution. It provides a good direction for the future development of the domestic textile and dyeing industry.

When the sewage has been formed, the sewage treatment will be processed first, and then it will be introduced into the industrial park, and the government will again conduct a unified sewage treatment. This practice has greatly reduced the cost of sewage treatment and achieved the goal of reducing pollution and disorderly emissions.