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Korean Department Store Launched Gentry Hall To Attract Male Consumers

2014/8/7 13:03:00 31

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Korean Department Store Gentlemen'S Hall Male Consumers

The sales of men's wear and men's fashion items in July a href= "http://sjfzxm.com/news/index_f.asp" > Korea "/a" Lotte Department Store increased by 16.8% and 25% respectively. Benefiting from this, the overall sales of Lotte Department store also increased by 9.1%. In recent years, casual wear has dominated the Korean men's clothing market. 
Less than P this year, a large number of overseas leisure brand clothing stores entered the Lotte Department Store in Korea, resulting in an increase of over 30% in casual wear sales. Meanwhile, in May this year, the cosmetics store was added to the male stores in Lotte Ming Dong main store, and male fashion stores in July were added to the male fashion store to attract male customers. 
P modern Korean department store has opened "modern gentlemen's Pavilion" at the trade centre store (COEX) since last May to strengthen sales in this field. According to the modern department store members, the proportion of male customers in the overall customers increased from 28% in 2010 to 36% in 1-7 this year, while the sales of men's clothing and peripheral products also increased steadily. 
"P" a href= "http://sjfzxm.com/news/index_f.asp" > the modern gentlemen's pavilion with an area of less than 496 square meters stands for "one-stop shopping". Consumers can not only buy shoes, cosmetics and fashion items here, but also buy small household appliances that male consumers are keen on. Data show that more than 70 brands have been settled here. 
 not only that, while consumers are shopping, they can also experience services such as SPA and leather shoes maintenance. The average monthly sales of these two items reached 100 million won and 20 million won respectively. 
 Korea new world department store also expanded the scale of male stores. On the 5 th of this month, the male store on the 7 floor of the department store was renovated and has been stationed in over 60 domestic and foreign brands. At the same time, the mall will also build 6 layers of male products for the pursuit of high quality of life, and the male museum will open in September. 
 < < a href= > http://sjfzxm.com/news/index_f.asp > > shopping malls > /a > head analysis. With the increase of male consumption level at the age of 30-59, the shopping area has been greatly expanded from the low price fashion items to the high priced clothing. Data show that in 2007, South Korea's male sales accounted for only 23% of the new world department store as of the first half of this year increased to 32%. 
 it is worth noting that despite the sluggish economy in South Korea, the sales of male stores in Jiangnan and Busan New World stores increased by 5.4% and 9.3% respectively in the first half of this year.