Qingdao'S First Menswear Customized O2O E-Commerce Experience Center Opens

In July 31st, Qingdao Kay Miao clothing Limited by Share Ltd created the first professional men's wear custom experience center coolette and cool 0001 men's wear custom Experience Center opened.

Coolette to Advanced customization Experience is the theme, tailored for men. There are many domestic and international menswear brands, with thousands of clothing styles for customers to choose from.

The experience center is an important entity experience shop in the C2M+O2O mode of the kelsec cross border e-commerce. It is an important way to realize the integration of online and offline customization for men's suits.

It is reported that Kai second will be used for this purpose. Experience shop To set up several experience centers in the important markets both at home and abroad, and expand the share of domestic and international e-commerce transactions through the O2O mode.

Related links:

At present, there are several ways to make O2O in shopping mall. One is to establish O2O based on WeChat, the second is to make a APP by itself, and to collect its own users. The third is to rely on Ali group. But in fact, shopping centers have their own flow and brand influence. The problem they encounter is how to make incremental use of online methods, that is, to maximize the offline resources by using online technology and operation methods. In the process, shopping centers should focus on themselves rather than relying on other platforms.

"Users of WeChat and Ali are a false proposition for offline shopping centers. There are regional shopping centers under the line, with their own business circles, not the users of this business district will never come." Gong Yitao pointed out that the users of offline shopping centers want to have their own flow instead of online drainage. However, for offline shopping centers, the biggest difficulty is to use the technology of Internet borderless service in a regional shopping center, and enhance the value of users through the technology of big data. In Wanda, Gong Yitao has tried this way of thinking and has seen the effect.

The reality is that Wanda is spending a lot of money to build this system. But in the whole commercial real estate market of the whole country, there are not many commercial developers such as Wanda, who have already thought clearly and are willing to invest huge sums to realize the integration of online and offline businesses.

China's shopping centers have no scale. The top four shopping center groups in the United States have 300 shopping centers, 1200 in the whole country, and the top four shopping center groups occupy the major market share in the United States, while the top 25 shopping centers in China only account for 7% of the shopping centers. In these shopping centers, most operators have seen the necessity of interconnection transformation. But they have the ability and determination to invest in huge amounts of money to build O2O platform.