Double "P" Fit To Create Brand Clothing Trade Exhibition Platform

< p > a brand new international exhibition platform focusing on brand name < a href= "http://sjfzxm.com/news/index_p.asp > > clothing and apparel trade > /a" P&P will be landed at Shanghai New International Expo Center on 20-22 October 2014.

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P > China International Trade Promotion Committee textile industry branch (hereinafter referred to as "Textile Industry Promotion Association"), China Knitting Industry Association (CKIA) and British i2i Convention and Exhibition Group three parties jointly signed the cooperative exhibition agreement, joint its "PH Value fashion first" and "Pure Shanghai", together to create a new fashion exhibition platform "PH Value & Pure Shanghai" (short P&P), mainly with brand clothing, shoes, handbags and other clothing and other clothing.

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< p > P&P is not a simple 1+1 mode, but to give full play to each side's advantages, and put the new exhibition concept and operation mode into the platform.

P&P will focus on the realization of the business functions of the exhibition, and will work hard to help brands and channels meet.

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Mark Shashoua, managing director of P i2i exhibition group, said, "according to the research, 40% of the clothing is purchased according to the current fashion trend. P&P will focus its attention on guiding the fashion trend of Chinese consumers.

We are very pleased to work with the textile trade promotion association and the China knitwear industry association. The strength of the two sides will unite P&P in Shanghai to become the largest fashion trade exhibition in the Asia Pacific region.

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When p > Little White Lies, Ariella, Louche London, Paul Boutique, Gina Bacconi and so on, more than 70 European brands will be unveiled.

For these brands, P&P is a trustworthy way to enter the Chinese fashion industry, and it is a bridge between them and Chinese channel providers and consumers.

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The fashion channel between P and Europe is different from that of China's fashion channel. Europe and America are mainly specialized department stores, shopping centers and independent retail stores. China's fashion channel is experiencing a stage of fierce collision between business pformation based on Internet technology and traditional commercial circulation.

Although electronic commerce has brought more and more pressure to traditional department stores in recent years, e-commerce can not completely replace traditional department stores. It will only serve as a way of existence for fashion channels.

For the traditional "a href=" http://sjfzxm.com/news/index_p.asp "> department store" /a ", the future will also move towards the US and Europe. On the one hand, it will be pformed into a shopping center through specialized integration. On the other hand, it will develop to professional department stores after deep specialization.

Channel change is essentially accompanied by the change of consumer demand. After 80 years of age, it gradually becomes the mainstream consumer group. Consumers pay more attention to the brand itself, and enter the value stage of brand value.

Whether the electricity supplier or the department store after pformation, how to find products or brands that meet the needs of consumers will become the key to their survival.

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< p > based on this judgement, Xu Yingxin, executive vice president of the textile promotion and Trade Commission, said: "the exhibition will play a bridge role between the brand and the channel, providing a platform for the mutual choice between the two sides.

The twenty-five years' experience of the Chinese organizers in the field of textile and clothing exhibition and the professional background of the British i2i group in the field of European apparel retailing will help P&P become the preferred brand and channel provider with high quality, professional and sophisticated services.

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< p > the Chinese organizers will give full play to their professional advantages and serve the exhibitors brand with the database of 600 thousand buyers accumulated over the years. I2i group will also cooperate with its offices in Shanghai, Hongkong, Singapore, Taipei, Seoul and Tokyo, and use these 150 thousand partners' local database resources to invite retailers, agents and distributors to do the exhibition docking talks.

Buyers mainly come from large department stores, shopping centers, international chain retailers, e-commerce providers and affiliate agents.

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At the same time, at the same time, WGSN, an internationally renowned trend research organization, will bring exciting trends to the exhibitors and audiences, as well as seminars related to the fashion industry, at the scene. P

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< p > P&P is supported by government organizations and trade associations such as the China Textile Industry Federation (CNTAC), the British Trade and Investment Agency (UKTI) and the British China Trade Association (CBBC).

CBBC director Fenella Barber said, "P&P will bring the British popular fashion trend to Chinese consumers, which will resonate with those Chinese consumers looking for diversified western fashion.

CBBC is very excited about his participation as a P&P.

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< p > < strong > extended information < /strong > /p >

< p > PH Value fashion first exchange is sponsored by China Textile Industry Federation, the China International Trade Promotion Committee Textile Industry Association and China knitwear industry association's costumes exhibition. The exhibition is divided into brand area and processing area, fashion trend, forum and fashion show.

The exhibition will be held every October at Shanghai New International Exhibition Center.

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The P Pure exhibition is a leading fashion trade exhibition held in London in February and August each year by the i2i exhibition group. Its exhibits are women's wear, shoes, accessories and young fashion clothes.

More than 1000 brands have launched the next season's popular products in Pure, with buyers from European and international retailers, chain stores, department stores, e-commerce and mail order businesses.

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< p > WGSN (Worth Global Style Network), UK online fashion forecasting and trend trend analysis service provider.

It provides information gathering, trend analysis and news service for fashion and fashion industries.

Since its establishment in 1998, WGSN group is the most dynamic and successful trend service provider.

The company has all the world's leading authors, photographers, researchers, analysts and trend observers, tracking closely the trend of newly opened fashion shops, designers, fashion brands, fashion trends and business innovations.

In November 22, 2013, WGSN group announced the acquisition of Stylesight.

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< p > i2i group is committed to building world-class exhibitions and large-scale commercial activities in the world, involving home, gifts, a href= "http://sjfzxm.com/news/index_p.asp", fashion, /a, retail, health, energy, environment, education, technology and media. Related activities include the world retail conference World Retail Congress, international winding equipment and technology Exhibition (CWIEME), the British Educational Technology Exhibition (Bett), the UK International solid waste disposal and regeneration technology exhibition, and the London clothing and accessories exhibition.

I2i expects to provide better service to China's customer base, and has set high goals to expand external sales, thereby contributing to global business development.

I2i belongs to Top Right Group.

Top Right Group is a B2B cross platform media group which aims to provide objective analysis, instant news, creative concepts and related career opportunities for global customers.

Top Right Group has a number of business units, including: i2i, main exhibition and large-scale events business, Lions Festivals, global creative industry international festival organizer and so on.

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