Shenyang Taiyuan Street Business District, The Location Of Unknown Shopping Centres Continued To Withdraw

< p > with the rapid development of Shenyang's large number of new commercial projects and the rapid development of new business circles such as Tiexi, Huanggu and Hunnan, the passenger flow of Taiyuan street has been continuously diverted.

If we say that the closure of Shun Shun department store and Wuzhou square in 2009 is due to planning defects and disorderly sales; in 2010, the US and US Department stores located in the high-end and small department were unacclimatized and improper in site selection. Then, in 2013, the store of Qi Qitui and the New Mart Mart were out of business because of poor management. What happened to this 100 Century Commercial Street? < /p >

< p > < strong > first to ZTE, then go to the joint venture < /strong > < /p >.

< p > < strong > Taiyuan Street business circle brilliant moment < /strong > < /p >

< p > 1981, Taiyuan Street attracted many merchants by virtue of its unique geographical advantages.

Medical equipment and large department stores began to take shape at this time.

"First come to Zhongxing, then go to pool business" has become an invisible slogan.

The "department store" business became the most distinctive mark of the time, and laid the commercial pattern of Taiyuan street in advance planning.

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At that time, the Taiyuan Street business circle was dominated by the wholesale of medical devices and the fast business of railway stations. Although the skyscrapers had already formed a certain reputation, the cohesion of tourist sources was still relatively weakened. At this time, the potential of Taiyuan Street business circle gradually became familiar with the development of time.

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< p > 1987, the historic curtain of Zhongxing commercial building set off the beginning of the most prosperous era of Taiyuan street.

In the following 20 years, the new world, Parkson, yishdan, New Mart, Wanda, the United States and the United States...

Many well-known domestic and foreign commercial enterprises stop here.

From the high and complete Zhongxing to the exclusive new world, from the fresh Japanese style of Yetan to the Wanda Plaza of dining and entertainment, the format covers all the consumers in Shenyang.

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< p > 2010, the commercial complexes along the Golden Corridor have entered the market in succession, and the rapid development of Tiexi, Huanggu, Hunnan and other emerging business circles, the passenger flow of Taiyuan street has been continuously diverted.

If we say that the closure of Shun Shun department store and Wuzhou square in 2009 is due to planning defects and disorderly sales; in 2010, the US and US Department stores, which located the high-end niche, were unacclimatized and siting inappropriate; then, in 2013, Qi Qitui and Taiyuan Mart were unable to avoid the besieged situation.

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< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > Business District positioning < /a > unclear, large shopping malls successively exit < /strong > /p >

< p > 2013, June 1st, the first Shenyang store to enter the Chinese department store market was completely shut down.

Two months later, the New Mart store was also closed.

However, this is not the first shopping mall to leave Taiyuan street.

A few years ago, Taiyuan Street shopping malls, such as Wuzhou spring and Shun Shun department store, had fallen down one after another, which led to the phenomenon of "one side fire" on Taiyuan street.

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< p > "New Mart Taiyuan Street store" is not unusual. Basically, it is expected that due to its comprehensive location, location, business invitation and other comprehensive reasons, Taiyuan Street area has been carrying out underground maintenance and renovation in recent years, which has a great impact on passenger flow. Initially, it failed to achieve business expectations from the opening stage, making it difficult to support such a large volume of commercial operation.

A person in charge of a large shopping mall in Shenyang said, "if you look at the new Taiyuan Mart from the flower shop of the Taiyuan street, this is related to the strategic adjustment of the enterprise itself. In recent years, New Mart has been in a period of rapid expansion. From the perspective of New Mart's own development mode, it is more inclined to the middle end consumer groups, and the high street and the boutique line of the street business circle do not seem to be in tune. The group withdraws from the overall strategic point of view."

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< p > excluding the reasons of the enterprise itself, the continuous withdrawal of large shopping malls also reflects the ill condition of the Taiyuan Street business circle.

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< p > as the various items in the same business district, although the positioning plan will enter into different positions, the final combination determines the overall quality of the business circle.

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< p > at the beginning of the development of Taiyuan street, "all embracing" is the main keynote of its development.

In recent years, some famous shopping malls have been stationed in Taiyuan street, and shopping malls can produce cluster effects, but at the same time, they have also brought about the dilemma of homogenization competition.

In addition, Zhongxing shopping mall is a big company, which has brought great pressure to many shopping arcade with similar location.

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< p > "at present, limited by the narrow core space and the innate genes of the neighboring pportation hub, it is difficult for the high-end crowd and the urban traveller to coexist in this area."

Zhang Wenting, senior manager of Shenyang Strategy Department, Rui Yi De.

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< p > < strong > commercial dispersion, parking inconvenience commercial street wandering < a href= "http:// www.91se91.com/news/index_c.asp" > experience sense < /a > < /strong > /p >

< p > from the planning of business circles, the Taiyuan Street business circle is mainly composed of "one vertical and one vertical" composed of Taiyuan street and Zhonghua Road. But several main streets including Shengli Street, Zhongshan Road and democratic road are also important parts of this business circle.

"The commercial and commercial circles around here are taking advantage of the Taiyuan street, but they have maintained a certain distance from it, which has weakened the cohesiveness and stickiness of the entire business circle, resulting in the relative dispersion of customers and passenger flow," Zhang Wenting said.

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< p > Taiyuan Street business circle covers three kilometers of business, but its core position is still a section of the middle pedestrian street.

However, this paragraph is not coherent.

With the renovation and traffic planning of Chunghwa Road, the pedestrian street at the north and south ends of the road is no longer accessible from the ground.

Such a moving organization cut off the Taiyuan Street Pedestrian Street and caused the incoherence of the north and South business atmosphere.

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Except for P, the traffic condition of Taiyuan street has always been poor, like most business circles that depend on railway stations.

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< p > "parking is too difficult.

Every time I come to Taiyuan street to find parking spaces is very difficult, and sometimes even drive the car far away, and then walk to Taiyuan street. "

Zhang told reporters.

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< p > "at present, although the main streets of Taiyuan Street business circle are relatively wide, most of the auxiliary roads are very narrow.

Passenger pportation, freight pportation, people's Bank and vehicle industry are intertwined.

Parking system is also mostly for early planning. Although underground parking is basically universal, road parking still exists in large numbers.

Zhang Wenting believes that "to a certain extent, these limits the accessibility of people, and it is also a problem faced by many business circles."

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< p > < strong > pedestrian street repeated pformation < a href= "http:// www.91se91.com/news/index_c.asp" > peripheral business circle < /a > diverted passenger group < /strong > /p >

< p > "in 2010, Taiyuan Street appeared for a while, and it also brought about the gloomy business and hasty ending of the following projects."

Zhang Wenting thought, "from 2011 to 2013, Taiyuan Street took two years to rebuild underground.

Although it is a continuous renovation and construction, the potholes and the detour behind the road still affect the large number of passengers who originally belonged here.

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< p > 2010, commercial real estate in Shenyang began to develop rapidly, and many business district was brought up. With the development of commercial real estate in recent years, Shenyang has many new business district, and the high-end commercial circle of Golden Gallery and North Station CBD has formed a great impact on Taiyuan street.

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At the same time, there are more and more new high-end business circles. The Youth Street has pformed from a landscape road into a central city corridor today. There are nearly ten department stores and shopping centers on both sides. The CBD of North Station has gradually developed into a high-end consumption area with the opening of Zhuo exhibition and excellent shopping center. P

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< p > economist Ba Junyu thinks that these business circles are crisscrossing and the competition between them is more and more intense. Taiyuan street under the impact of these new business circles has been greatly affected.

And many business circles have their own positioning, or regional consumer groups, such as in the Tiexi Square Business District, in recent years has also maintained good sales performance, including fashion, catering, entertainment, leisure and other items, and the residents in Tiexi surrounding areas in recent years, occupancy rate is high, the base is also large, it is impossible to go to Taiyuan Street shopping every day, Tiexi square business district naturally diverted a lot of regional consumers, this also brought a lot of impact to Taiyuan street.

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< p > "moreover, the style of the flagship store will be more abundant than that of the brand in the single store, and consumers will have more choices."

The manager of a clothing brand of Zhongxing commercial building introduces that these advantages diverted many young consumer groups. "We often encounter customers, try the styles and sizes of clothes in the store, and return to the Internet to place orders."

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