The Unique O2O Case Of Several Large Department Stores In Japan, Such As Japan.

　　 Bolus Sakamoto: linkage with location-based mobile games

Tai Po song Ban house is a department store.

The "national theft war" is a location based mobile game, known as "APP" that makes you want to adventure. The game divides Japan into 600 countries and 6000 regions. When they log on to app and send their current location, they successfully steal the country they belong to. They want to get a new country to go to a new location, and when they get to the corresponding location, they can collect local military cards and fight. At the same time, the distance between commuting and working can be built in the city where the virtual city can be built.

But now, the big pill and the "pirate war" have been found successfully. O2O The combination point, through the game to the entity shop drainage. When users are close to department stores, they can get high level medals by entering the game of "national piracy and war". Starting from the posters of QR (two-dimensional code), the game can be upgraded to obtain grades such as wallpaper and other props, and shops have made the "national theft war" game corresponding blessing bags and so on.

From the data point of view, 2013, Tai Po song Ban house. Department store There were three stores promoting sales through the linkage with the "national war of theft" game. During the promotion period, the unit price was more than 20 thousand yen, and the sales promotion time of 6 days was more than 60 million yen, which not only promoted the sales of the shops, but also got new members.

　　 Isetan Department store: animated consumers with animation

San Yue is the largest department store in Japan. It is made up of two famous three Vietnamese department stores and Yi Shi Dan department stores. Data show that Japan has a population of about 127 million people, and the annual consumption of more than 200 million people in the Department of transport of the three Vietnam Yi San Dan department shows its influence.

Yidan shop has held "Wonder Christmas" activities for five years in a row. The first step of the activity is to display the story on the website through vivid animated forms, and get the corresponding attention. The second step is to display the animated scenes and objects in the window of the entity store and so on, forming the unique scenery of Yidan Dan.

Yitan tries to convey his world view through special stories, animation and store display. Animation is displayed on the Internet to attract consumers' attention. Offline stores are trying to create a world similar to animation. When customers come to department stores, if they like the special arrangement of Ise Dan, they will spontaneously share the dissemination on the Internet and get the online and offline links open.

Because Japan is an animation and game is very developed country, like these two kinds of consumption crowd is very many, Yi Dan's animation O2O strategy and big pill song Ban house game linkage O2O strategy can well move consumers.

　　 East emergency department store: Shop guided shopping APP

It is worth mentioning that APP in the department store has changed the way consumers shop.

Every time I go shopping in a department store, I always encounter a troublesome thing: I just turn around and do not find the shop that I want to go. The shopping guide APP of East rush department store has floor shopping guide function to make consumers shopping experience better.

In addition, through this APP, we can understand the real time promotion information, coupons, online shop shopping and so on in department stores. Through this APP, the connection between merchants and consumers becomes faster and closer. Generally speaking, this APP is a good guide for human nature and can accompany you to the whole department store.

Of course, the above three examples are just a few ways to do O2O in Japanese department stores, but they reflect the three characteristics of Japan: Games, animation and service awareness.