Women'S Clothing Brand Wet Seal Shop Performance Is Poor, Online Retail Sales Are On The Rise.
< p > Wet Seal is a retailer that mainly aims at young women's a href= "http:// www.91se91.com/news/index_f.asp" > women's wear > /a, and its stores all over the United States.
The overall performance of Wet Seal is not satisfactory, but online retail business is growing at a faster pace.
The electricity supplier channel will become an important means for the company to reverse its declining trend.
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< p > recent reports show that in the first quarter of this year, sales of well-known a href= "http:// www.91se91.com/news/index_f.asp" > women's wear brand Wet Seal < /a > fell by 16.9%, but its retail sales increased by 8.4%.
Wet Seal CEO John Goodman said that the company is constantly strengthening the performance of the e-commerce website, and will make use of the rich knowledge and experience of the new members of the board in the social and electronic business field, and constantly enhance the online retail business.
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The amount of visits generated by mail and SMS such as P > Wet Seal is on the rise.
Goodman said that the amount of traffic generated by mobile terminals, such as mobile phones, accounts for about half of the total Wetseal.com traffic, and the highest rate is the visitors on the desktop.
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< p > although the profit margins in the first quarter have declined, Wet Seal has been offering promotional measures and constantly strengthening its e-commerce business. The company's business is expected to reverse.
Goodman said at the meeting that Wetseal.com will also cooperate with the Oink payment system, which will further enhance its retail sales. Oink is a payment system for children and adolescents.
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< p > in the second quarter, Wet Seal introduced the Fanreel function into the website. After that, fans of Wet Seal can upload photos taken by themselves and add photos to the product pages of the website. At the same time, consumers can also make free comments.
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< p > Wet Seal will also create a Tumblr blog to encourage customer interaction and add interactive content to the website.
At the same time, Wet Seal has entered the Facebook, Instagram, Twitter, Wanelo, Snapchat, Pinterest and other social platforms to interact with fans, so as to import traffic into Wet Seal website as far as possible.
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< p > Wet Seal is a women's clothing retailer mainly targeted at young ladies, headquartered in Foothill Ranch, California.
It is a mid priced women's clothing brand, which sells clothing and accessories designed by its own company.
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In November 22, 2006, Wet Seal had 428 stores in 48 states and Puerto Rico. P
According to reports, the company added 50 stores in 2011.
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< p > Wet Seal and its subsidiaries are professional retailers for women's wear and accessories in the United States.
It also operates Wet Seal's three brand retail chains: Wet Seal, Arden B and Blink.
Wet Seal stores sell clothing and accessories for young girls. Arden B stores sell popular women's wear and fashion accessories, while the Blink store focuses on the sales of cowboy products similar to those of the Wet Seal store's customers.
The company also operates many a href= "http:// www.91se91.com/news/index_c.asp" > online shop < /a >, including wetseal website, selling Wet Seal brand merchandise, and ardenb website, selling Arden B brand clothing and accessories.
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