SF Gives Sellers "Seal" To Rebuild E-Commerce Certification System

< p > > a href= "http://sjfzxm.com/news/index_c.asp" > < < /a >, all sellers who can join the SF PBS program can enjoy the quality store's authentication, enjoy the freight discount and multiple protection rights in addition to enjoying the quality service of SF express.

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< p > "at present, it is just that merchants can seal the" PBS "seal on shops, merchandise parcels and courier documents, which can be incorporated into the SF service guarantee system, which does not involve the cost issue temporarily.

A woman shoe seller who intends to participate in the SF service guarantee said that all the outlets in SF district have begun to explore and contact with sellers, and have penetrated into cooperation intentions.

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< p > "I want to feel the bottom and understand the ideas of the sellers, especially the big brands. Is this service system accredited?"

The above businessmen pointed out that for most Taobao and Jingdong sellers, the free qualification certification granted by SF is endorsed, but the feeling of "tall" on the instant is good, but whether big brands are concerned is still unknown.

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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > reporter < /a > has contacted some brands of the category. Because of the relatively low and restrained way of promoting PBS by SF, the brand manufacturers know little about Shun Feng PBS.

There are individual businesses that have been using SF distribution, but for SF service security certification has not yet found out the specific way.

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Less than P, however, the good reputation of quality services advertised by SF and the image of high-end high-end distribution service providers in the industry may be a plus for its cooperation with branding.

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< p > according to the press, Wang Wei, President of SF EXPRESS group, has also published an internal communication article. It clearly points out that service quality is a lifeline for life and death for SF, which is one of the key factors to ensure market share, and is also the core competitiveness of differentiation with competitors.

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< p > "in fact, the brand premium of SF has not been fully reflected.

Sellers choose SF distribution and have a guarantee in distribution, but in addition to providing distribution services, SF provides no more quality services, provides users with added value and surprises users.

A brand manager of an international travel box told reporters that Shun Feng PBS looked at the logistics service guarantee system on the surface, but in fact it would maximize the brand premium of SF and spread it from the influence of the logistics sector to the electricity supplier.

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< p > a senior floor mate told reporters that in recent years, Shun Feng has done more than expected.

Whether it's a community store "Hey customer" or a second-hand trading platform, "SF share" is not directly related to logistics itself.

"Before that, I heard about SF's Secret planning and certification. I personally have reservations.

Professional people do professional work, certification system, whether Shun Feng is handy, but the ambition of SF is not to be underestimated.

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< p > from the perspective of the electricity supplier, the layout intention of SF is quite obvious.

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< p > prior to this, although Taobao laid the foundation of the industry with innovation such as "commodity review" and so on, with the number of platform businesses bursting, the business platform was also gathering more and more, and the quality of commodities was difficult to control.

Especially since July, jumei.com and Jingdong counterfeit products have been exposed, and the evaluation system of e-commerce platform is facing unprecedented challenges.

This is the right time for the SF to cut into the service guarantee system.

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< p > "sales volume can be brushed and praised can be brushed. The platform is also a blind eye. It completely shields the false evaluation, and the ability to guard against weaknesses is not yet established."

A vertical B2C customer service manager of a underwear said, the most important thing is that in the eyes of consumers, the platform can never be fair and just. Users are questioning not only sellers' integrity, but also the platform's own commodity service capabilities.

If there are third parties as independent institutions, it is more credible to authenticate the channels and businesses of the whole network.

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