Express Sellers Must Pay Attention To: "Duplication Of Goods" Will Be Severely Punished In Half A Month.

< p > for many sellers of "a href=" http:// "www.91se91.com/news/index_c.asp" faster than "/a" sellers, August is an uncomfortable month.

The great promotion in the coming 8.19 years has touched the hearts of almost all sellers, and there is also a major event affecting the hearts of sellers: the platform's "ultimatum" for "cleaning up and repeating goods".

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< p > according to the previous announcement of speed express, before August 30th, the seller who had duplicated distribution must immediately take off or delete the relevant commodities, and the seller who has passed the deadline without processing will be severely punished.

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< p > industry sources said that, on the fast selling platform, a seller with a certain strength will basically open several or even dozens of stores, and use the platform's "empty" to get traffic and orders.

The introduction of the fast selling rule directly exposures such sellers to great risks.

The source said.

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< p > now, the deadline is only half a month away, and many sellers who have not yet acted are beginning to get nervous.

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< p > < strong > rule: the platform will severely punish repeated shop behavior < /strong > /p >

< p > as early as July 29th, express marketing announced that in order to regulate the behavior of commodity distribution, its platform will conduct special investigation on the repeated violations of the seller's distribution.

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< p > according to the announcement, the express sale gives the seller a time to clean up and clean up for one month. That is to say, during the period from the date of the announcement to August 30th, there are duplicated distribution irregularities, or sellers who have control or relationship with the repeated account breaking accounts, such as opening trumpets, must immediately remove and remove such goods.

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Less than P, and after August 30th, for the goods that are still being sold and identified by the platform as repeat goods, fast selling will directly downgrade or shield such information. Meanwhile, shops with reshops will be searched or punished according to the seriousness of the situation.

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The bulletin of < p > express sale also explained to the shop "< a href=" http:// "www.91se91.com/news/index_c.asp > > repeat shop < /a >": for the same commodity, a seller can only publish on the platform once, and a seller does not allow the issuance of the same commodity through multiple accounts at the same time, otherwise it will be regarded as a repeated act of distribution.

Repeated storage behavior includes, but is not limited to, the same as the master map, and the title or attribute is identical; or the commodity owner diagram is different (for example, the main picture is the same commodity shooting at different angles), but the title, attribute and price are highly identical.

Repeat shop special case description: the same commodity can be allowed to set up different packaging methods, but the number of goods can not be released more than 3, redundant goods will be treated as repeated goods handling.

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< p > < strong > reason: Seller's multi store operation strategy makes the platform "abomination" < /strong > /p >

"P >" in fact, many people in cross-border e-commerce industry know that many sellers will take multi store operation to increase traffic and sales volume on the fast selling platform, which has become one of the underlying rules of fast selling.

Especially when most sellers do this, the sellers who insist on a store operation have smaller living space.

Leo told Hugo net.

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< p > according to the introduction, many sellers will operate several shops with the same basic commodities at the same time. Some sellers will even operate dozens of similar shops at the same time. They will "interception" with a large number of shops.

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< p > Leo revealed that such acts of sellers make the fast selling platform hate.

"After all, when searching for a keyword, a whole screen of the same picture and the same heading will be a less friendly user experience for users.

For the sake of their own development, strengthening crackdown is the best choice for fast selling platforms.

This is why the fast selling company has to fight the repeated placement behavior again and again three times.

He said.

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< p > < strong > influence: the sellers should not be "in crisis" < /strong > /p >

< p > the past crackdown on repeat sale is more concentrated on repeat goods in a store, and this new rule is different: controlling or associating accounts (for example, opening trumpet), that is, to crack down on goods from a shop to all goods in associated shops.

Therefore, it is safe for sellers who have multiple stores and the same goods for each shop, but there has been a risk since August 30th.

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< p > "those who simply think this attack is the same as before, please pay special attention to it."

He said.

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< p > the impact on the sellers after the implementation of the rule is another industry of cross-border electricity providers. There is no doubt that if the measures are not taken, the sales volume of the Sellers with such problems can be foreseen.

Light is shielded and downloaded, while heavy punishment is cleared.

In fact, the sellers who are not "senior" will face a dilemma: if the goods are off the shelves according to the rules of fast selling, then the exposure of commodities will be reduced; if they fail to comply with the rules or deal with improperly, they will be punished even if the goods are downloaded or even shops.

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< p > < strong > coping with: adapting to the new rules of the platform and avoiding risks with small skills < /strong > /p >

< p > "I still encourage every seller to abide by the rules of speeding sales to combat repeated distribution, and to expand channels through formal ways, such as establishing their own distribution channels, so that distributors can help themselves sell and improve their overall performance.

In addition, there are many small tricks to avoid such rule risks. For example, like a href= "http:// www.91se91.com/news/index_c.asp" > Taobao < /a >, we do sub industry operation, small and beautiful shops, set up different pictures / titles for different shops, only the broadband cost and manpower cost brought by these tips can not be ignored.

The industry insiders said, "of course, if we sell fair and impartial execution rules, I believe this is what every seller expects, and the operation, promotion, goods and services will return to the essence of the electricity supplier."

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