Julian Hakes Designer Shoes Designer

< p > smooth lines are like ribbons flying in the wind, also like artists' impromptu works. This is not an abstract art work, but a pair of high-heeled shoes without shoes.

Once the shoe came out, we overturned our understanding of high-heeled shoes.

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< p > 1 crossover operation design < /p >

< p > "fashion is an architecture about the body."

British shoe designer brand Julian Hakes is now appearing in the K11 shopping Arts Center in the form of Pop-Up Store.

Julian, whose founder and designer, came to Shanghai with his eye-catching shoes and shoes, and shared his unique design philosophy with Xin Shang.

Julian Hakes himself is not as avant-garde and independent as his design. The classic British style suit looks gentlemanly, and there are many outstanding elements in detail, for example, the light colored blocks on the coat and the casual shoes of Mashup.

"I like to create contrast and impact and bring surprises."

The design of Julian just reflects this point. Its iconic shoe shoe - Mojito's creation stems from his pursuit of novelty. "The shoes we see are almost the same in terms of structure and material usage. I urgently hope to break the tradition and bring out new ideas."

Its appearance gives the design a visual impact, manifests streamline aesthetic feeling.

He said that it was originally inspired by cocktail Mojito that the design of the shoe was shaped like lemon peel that was cut off when cocktail was modulated.

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< p > Julian is actually an architect who specializes in bridge design. He has a unique view of lines and curves.

For him, the design of shoes is the ingenious pformation of architectural concepts into fashion.

"My design integrates ergonomics and architecture concepts, and I will think more about structure and materials."

Julian explained that when observing people wearing high-heeled shoes, they found that the front foot and heel were the key points to support the whole weight, and the middle part was rarely stressed, so they decided to make this part a hollow design. "How to link up the head and tail skillfully is the focus of the design. I use a streamlined design like calligraphy to wrap it around my feet."

Julian's crossover seems to have been a great success, and the concept of surprise came into being. It won many awards including Drapers Award's best shoe designer and Vogue's best accessory designer.

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< p > 2. Take into account fashion and comfort. < /p >

< p > "in the past, people usually felt that comfort was equivalent to boring or aesthetically sensitive design.

Through the work, I hope to convey the message that when it comes to comfort, people will think of the design that is full of streamlined beauty.

The eye-catching design makes Julian's design gimmick full. He said he insisted on ensuring comfort as the core of the design. "When I design, I think that the wearer should stand in the most natural way, trying to minimize the pressure and pain of shoes to feet."

In terms of material selection, Julian uses high strength and high elasticity carbon fiber to form an italic stent, and then rubber and leather are used to make shoes and touch parts.

The design of shoes is closely related to the elements of science and technology.

Julian also revealed that the concept of customization will be introduced in the future. Users can scan the foot type through 3D scanner and pmit the image to him, so as to achieve customization.

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< p > can it be easily controlled in such a distinctive design?

Julian confidently said that this is a wild product. "No matter whether you wear colorful clothes or low-key elegant black dress, you can find the right shoes from the Mojito series."

Only 20 thousand pairs of shoes are launched each quarter, and this season will be sold in China and the United States.

"We will continue the online sales mode this time, and we have made a very good response last season in the European and Japanese markets."

Julian, which has always been striving for innovation, is integrating different new elements into the design of the Mojito series. Previously, cross-border cooperation with Disney has been released for the concept shoes designed for Iron Man 3 and Raytheon 2. Limited edition shoes with the theme of film Captain USA 2 will also be presented at the end of the year.

I believe it will trigger a wave of topics.

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