Men'S Clothing Industry Is Tasting Blind Spots.

Here world

The Xiaobian of the net gives you an introduction to the men's clothing industry.

In the first half of 2014, China's men's wear listed companies were unfortunate and the reasons for their misfortunes were the same: Men's clothing industry was repeating the same mistakes in the sporting goods industry.

According to the analysis of the industry, compared with the limited number of women's clothing listed companies, the number of Listed Companies in China's men's clothing industry has reached 10~20.

The development of domestic men's clothing enterprises is similar to that of sporting goods companies that burst out of stock crisis earlier.

The difference is that sporting goods companies have implemented the strategy of opening up shop earlier than men's clothing enterprises, and the growth bubble has burst even earlier. As early as 2009, Lining and other enterprises showed that the shop was difficult to keep up and the inventory of sales channels was full.

In the first half of this year, the net profit of Busen shares attributable to shareholders of listed companies is expected to be 35 million 80 thousand and 500 yuan ~3168.56 yuan, down by -380% ~ -410% compared with the same period last year.

Busen shares has set up a near perfect shop target for itself.

By the end of 2010, Busen shares had 752 Direct stores (cabinets) and 11 franchisees (cabinets), with 900 stores in 2011, 1000 in 2012 and 1200 in 2013.

The card road is a similar road.

As of December 31, 2011, the number of chain stores was 318.

By the end of 2013, the total number of shops in card road was 531, an increase of nearly 70% compared with 2 years ago.

The pleasure of opening a shop to drive growth is coming to an end.

The increase in rents and human costs exceeds the increase in income. Men's business income is barely growing, and the scale of profits remains heavy.

Under the pressure of decline in performance, men's clothing enterprises have eight wonders and cross the sea.

After preparing to expand the stores, the wedding birds, after sniffing the dangerous smell in the market, decided to sell 6 shops that were ready to build stores in 2013, earning 190 million yuan in revenue. This year, the news birds continue to plan to sell more than 20 shops that have been purchased (the total cost of the original purchase is not more than 300 million yuan).

Industry expert Wang Qianjin said that the impact of electric business on physical stores is growing.

In 2008, the sales of clothing e-commerce channels were only tens of billions of yuan. By 2013, the scale of clothing business operators reached 400 billion yuan, accounting for about 20% of the total domestic clothing sales.

It's hard to keep a lot of shops open.

Men's clothing enterprises are also pushing forward with big business, but how to settle down the line dealers is a headache.

Industry expert Ma Gang said, the past business mode must be adjusted, but men's clothing enterprises rely heavily on franchisees, and engage in their own business. They are equal to the franchisee's rice bowl. They do not turn to death, but turn to death. There is still a lot of work to do to balance the electricity supplier and franchisee.

There are also big businesses that feel bad about stepping into other industries that have a brighter future.

Now investment, real estate and clothing constitute the three carriages of YOUNGOR business, and investment business brings many real gold and silver to YOUNGOR.

Wang Qianjin believed that

Industry reshuffle will not end in 1~2.

The problem of men's clothing industry is not only the reason why it has been too fast in the past few years, but also related to the economic environment where consumption is sluggish.