Designers Started A New Round Of Creative Thinking. Men'S Clothing Became Popular.

Luxury retail London Harold

The custom department is busy recruiting, and the man in charge said that clothing customization is becoming more and more popular. This trend, which can not be ignored, made customization a favorite cake in the industry.

Under this momentum, designers are no longer confined to starting from a blank sheet of paper, and start a new round of creative thinking to create a tailored garment.

Custom tailoring has become one of the most exciting areas in men's wear.

The customization idea beyond the existing mode can better satisfy the personalized needs of customers.

People may sneer at it and call it "the exclusive of the poor".

But tailor-made does have a huge advantage: speed.

With the machine, a custom suit can be made in four weeks.

The wool mill directly under Zegna produces 2 million meters of cloth every year.

In the latest 30 kinds of customized fabrics, silk wool or linen wool blend is popular because of its extremely soft material.

It is worth mentioning that the edges of these fabrics are woven with the customer's name and customization time, which of course is part of the customized service.

This year, a classic from Germany.

Hugo Boss has launched a new Boss custom plan in London's most fashionable Bond Street store.

Among them, the use of iPad creatively realized customized service pipelining.

Through iPad, customer information can be sent directly to the company headquarters cutting center in Germany.

In the production of the fitting, the grid paper is used as an auxiliary tool to improve the accuracy, making the "tailor-made" become worthy of the name.

The first fitting can be completed in 1 to 1.5 hours.

Of course, if there is a special need, the shortest step can be completed in 30 minutes.

On the second fitting, Boss's tailor visits the customer directly.

Under normal circumstances, in four to six weeks, the production of finished garments has been completed.

Of course, customers can also choose more flexible, low tech production methods, and enjoy the right of choice of cloth, lining and buttons.

In addition, if you want to achieve a more handsome dress effect, some new improved fabrics from Italy factory will be a good choice.

For example, the Tasmanian of Italy brand Loro Piana is a blend of Merino cashmere with excellent breathability and heat resistance.

Ubiquitous customization

Redchurch Street, in Eastern London, brings together a lot of cutting-edge fashion, so it does not look like a high-end garment tailored area.

However, in the fashionable shop of Casely-Hayford, there is a hole in the sky.

The basement is hung with six good suit patterns (1250 pounds), all using dark grey herringbone material.

Its design combines the current fashion style and classical tailoring style, attracting large customers including the male Michael Fassbender named "X" and Robert Downey Jr, the iron man.

Joe Casely-Hayford, the boss of the "father and son shop", has been in the industry for 25 years, and has been the creative director of the royal family chartered brand Gieves&Hawkes in 4 years.

"We are indeed a tide card, but father's experience is also a big selling point."

His 26 year old son, Charlie, added: "it is our goal to modernize and further update the elements of Saville street."

Casely-Hayford has 70 variable sizes, 40 custom solutions, and a series of well chosen fabrics.

"Our partners are in addition to some well-known factories," said Joe. "There are also top fabric suppliers like Ariston in Naples and Harrisons in Edinburgh.

You know, small factories always bring something different. "

Coincidentally, in London's upper class society, custom garments accounted for 80% of the tailoring business in just three years.

Adrien Sauvage, the founder and designer of the brand, is trying to explain the mystery: "as a popular customer, you can't rush into all the shops in Bond Street to ask for a change of lapel style, or to alter the size of shoulder width slightly, let alone try to specify the materials for clothes and clothes.

On the contrary, customization provides the possibility for all this.

While I was shopping, I ran into a James Lavelle from the music industry.

He just picked up a low-key black mural style wool suit.

He liked this style very much, so he ordered the same black and white twill fabric on the spot.

These two fabrics are the darling of the 2013 spring summer series.

"Our Volkswagen series will create different ambience in every season," explains Sauvage. He refers to the details of surface treatment and fabric. These details are inspiration, attractive and to some extent shape the brand.

Customers can use these templates as material banks to get what they want.

It reminds me of the 30s Salon Exhibition for women.

At that time, customers' orders would be accompanied by personal preferences, such as "I hope this dress is sleeveless and blue and blue, otherwise I will not pay."

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Legend of Saville Street

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