Shang Chao Shopping Card, Yellow Cattle Money Broke.

Here world

The Xiaobian of the net tells you about the business super shopping card in Waterloo: the Yellow ox year earned hundreds of thousands of "yellow".

Reporter survey found that three public funds are limited, shopping card real name registration system, are cold reason.

At the time of the Mid Autumn Festival, the temperature in Hangzhou plummeted.

For Huaqiang, an underground garage in Qingchun Road, Hangzhou, which is more colder than the weather, it is business.

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For many years, Huaqiang's main business is to collect all kinds of shopping cards around shopping malls and supermarkets, commonly known as "cattle".

Each year's Mid Autumn Festival and around the Spring Festival are the busiest hours of the year for Huaqiang. "In the past few years, every time this time, one phone after another, the card entered quickly, and the card went faster."

But yesterday, when the Qianjiang Evening News reporter saw him, the worried looking man was walking around the supermarket door. When he saw someone approaching, he took the initiative to chat up: "do you have a card to sell?" within an hour, almost no one was interested.

In half a month, it is the Mid Autumn Festival, but this time should be very hot. Huaqiang felt an unprecedented cold and cheerless.

Asked the reason, he affected the lower lip, did not speak, a slightly bitter smile.

The reason is self-evident.

A few days ago, the website of the Ministry of supervision of the Central Commission for Discipline Inspection launched a report on the "four winds" issue of public funds, such as mooncakes. At the same time, it also informed the discipline inspection and supervision organs at all levels of violations of the spirit of the eight Central laws.

This is the resumption of Zhou Zhou's Bulletin after the rectification of the "four winds" supervision and reporting direct train before and after "51".

The Qianjiang Evening News reporter's investigation found that the compression of the three public consumption and the suspension of the gift giving ceremony directly led to the decline of the shopping card sales of the major supermarkets, which had been defaults by various families, but there were differences in specific figures.

Among them, individual shopping centers even appeared to be cut.

According to the survey results, the average sales of shopping cards during the Mid Autumn Festival fell by 4 over the same period last year.

Mid autumn card buying cold, year-on-year sales fell 4

"Before the Mid Autumn Festival, half a month ago, buying cards had to" grab ", the number machine was waiting for the number.

Today, the card sales center is in the cold.

On the eve of the mid autumn festival every year, the sales center is the busiest department. The photos of long queues of buying cards are often seen in newspapers.

Since last week, Qianjiang Evening News reporter has also placed several major business card sales centers in Hangzhou, and found that although it is very close to the Mid Autumn Festival, there are not many people who come to buy cards.

In Hangzhou Qingchun Road Century Lianhua card sales center, Qianjiang Evening News reporter deliberately kept the scene for an hour, the card holders still have, but mostly the personal purchase of 500 yuan face value, the doorway of the call machine has even become a display.

But the staff told reporters, "before the Mid Autumn Festival, half a month ago, buy cards all have to" grab ", the number machine is not waiting for the number.

In Yanan Road, Hangzhou, the office of a shopping center was placed in the VIP center.

Two staff members were bored with computers.

It is understood that there are two types of commercial shopping cards (also called prepaid cards) in the market: one is multi-purpose payment card, which is issued by the franchise issuing agency, which can be used across regional, cross industry and cross legal entities, such as citizen cards and all trade union cards. The other is the single card prepaid card, which is issued for commercial enterprises, and can only purchase goods and services in this enterprise or the same brand chain business enterprise, such as Century Lianhua card, Yintai card, Hangzhou Tower card, Jie Bai Ka and so on.

About the sale of shopping cards on the eve of the Mid Autumn Festival this year, Qianjiang Evening News reporter also contacted some of the business super managers, but everyone declined the positive interview on the grounds of "business secrets".

However, there is a fact that everyone acquiesced: Sales of shopping cards showed a marked decline.

Sales of some luxury goods stores, shopping cards sales compared with the same period in previous years, sales were almost cut.

More sales of shopping cards dropped by about 4.

Number read: Hangzhou's old department store's 100 million shopping malls public data show that the first half of 2014 annual report shows that the company's operating income of 809 million 460 thousand yuan, down 18.6% last year.

Although there is no distinction between actual sales and prepaid card sales, it is generally declining, according to people familiar with the matter.

This has also been confirmed by the Zhejiang Federation of Commerce and trade. The sales of shopping cards in the province's business enterprises are showing a downward trend.

"The specific proportion has not been counted, but it has definitely decreased a lot. Now many shopping malls are holding activities continuously, just to make up for the sudden drop in the consumption of shopping cards."

The units from the state-owned enterprises in the shopping card customers almost disappeared.

"Before the Mid Autumn Festival, the unit will give each person 500 yuan supermarket shopping card, but this year is definitely gone."

- a formal employee of a public institution

At present, the largest number of shopping cards issued in Hangzhou is the high-end department store in Wulin business circle and the most famous chain supermarket in Hangzhou city.

People familiar with the matter estimate that the total annual issuance value is calculated in terms of 100 million yuan.

In addition, sales cards such as Tong Kai card, business alliance card, citizen card and other comprehensive consumption cards also occupy a certain scale.

In the past, government agencies and state-owned enterprises were important customers of shopping cards, and some even ranked first in VIP.

"Like wholesale, they also have a large quantity and face value of more than 500 yuan.

It can take up half of the annual sales volume. "

People familiar with the matter said.

However, this year's honeymoon period is no longer the same. Customers on the eve of the Mid Autumn Festival this year almost disappear from the customers of government offices and state-owned enterprises.

Of course, the units that need shopping cards still exist and are more concentrated in private enterprises and private enterprises.

In the interview with Qianjiang Evening News, most of the purchase cards are private enterprises and private enterprises, which are used for unit welfare and customer liaison or commercial promotion.

In the past, hundreds of thousands of cattle were made this year.

"According to the past, before the Mid Autumn Festival, there will be a small climax of selling cards, but this year is really hard to say."

Huaqiang feels that business is obviously not good this year.

The sale of Shang Chao shopping cards is not enough, which directly affects the business of cattle like "Huaqiang".

Huaqiang, 42, is a passer-by in the crowd, but there are always a few piles of cash in his bag. This habit has been going on for many years, so it is convenient for customers to cash in.

In the past 5 years in Hangzhou, on this line, he has bought two houses in his old county town, and two sons are graduating from university soon.

"During the Mid Autumn Festival in this past Spring Festival, sometimes hundreds of thousands of shopping cards can be collected every day."

How much can it earn in one year? Huaqiang smiled and asked, "hundreds of thousands of bars."

However, at the end of last year, Huaqiang found that business was not good enough.

"In the past, many of the old customers did not contact me again, occasionally to sell cards, and the amount of money was obviously less. In the past, before the Mid Autumn Festival, there would be a small upsurge in selling cards, but now it's hard to tell."

The competition between "cattle" has also intensified.

The reporter of the evening news of the Qianjiang River has learned that the cattle that receive the card also have their own "rules". They agreed to unify the discount card. For example, the Hangzhou Tower's shopping card is above 5% off, and the Century Lianhua is over 6% off.

"The greater the fame, the higher the price of the card, because it is easy to sell."

Huaqiang said.

But now everyone is having a bad time. Many cattle have begun to raise prices.

Reporters in the name of the sale card, contacted several cattle, we all said that the face value as long as more than 10 thousand, the price can be discussed.

"Century Lianhua, Yintai, Hangzhou Tower and other card prices can reach 4% off, more volume can be further discussed."

Sitting in front of us, we need to focus on service in the super pformation.

"Now all cards must be registered. The invoice is in black and white, so it is easy to find out.

The unit can't afford to take this risk.

A staff member of a state-owned enterprise admitted that he is too rich to buy it now.

In our survey, there are many reasons for the sharp decline in the sales of shopping cards, both the impact of e-commerce on the entity business super, and the fact that every unit is tightening money.

But another important reason that cannot be denied is that the influence of relevant policies, such as restricting the "three public consumption", stopping the public money giving gifts, and strictly prohibit the receipt of valuable coupons.

A large number of shrinking orders from the unit purchase is a proof.

In addition, the relevant departments have increased the requirement for the registration of the real name system for shopping cards. The one-time purchase of anonymous cards is more than 10 thousand yuan to be registered; the one-time purchase card units exceed 5000 yuan, and individuals exceed 50 thousand yuan to be pferred through banks; the face value of the anonymous card should not exceed 1000 yuan, and the name card does not exceed 5000 yuan, which is also a part of the reason for the reduction of the sales volume of the shopping card.

Although large single group buying is suppressed, retail demand still exists.

To this end, a shopping malls in Hangzhou not only did not reduce the sales center staff, but increased the manpower to run customers.

Door-to-door service can also be provided if necessary.

In previous years, the business was busy at the front desk.

For the future pformation, Zhejiang Federation of trade and industry thinks there are two ways: first, online and offline integration, such as Suning and Yintai have launched online consumer experience, Hangzhou Jie Bai mall has achieved WiFi full coverage, mobile payment and other Internet technology is also exploring.

Another way is to enhance the promotion.

Service.

In the future, we will pay more attention to experiential consumption and develop to large shopping centers. For example, Yintai Wulin store is merging with Hangzhou 100 to prepare for the adjustment of the store and upgrade it to Yintai Wulin general store.