Kim Su Hyon Sang The Theme Song Of The Youth Olympic Games. How Much Money Did The Mainland Endorse?

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Xiaobian of the network to introduce to you is Kim Su Hyon singing Youth Olympic theme song, how much gold in the mainland?

Kim Su Hyon's endorsement of these products covers all aspects of daily life, of which the most food products, reaching 12, including Coca-Cola, including 5 kinds of drinks.

According to Min Gengyuan, the base of Kim Su Hyon's company is in Korea. The boss is also in Korea. The performing arts activities in China are all about the agency's help. Many advertising endorsements are under the company's huff.

On the evening of 8 August 16th, the second Youth Olympic Games will be opened in Nanjing.

Korean actor Kim Su Hyon will sing the theme song "lighting the future" with Chinese singer Jane Zhang and Zhang Jie, Russian singer Galia.

With the Korean drama "you from the stars", "Professor Du"

It has been popular throughout China this year.

In less than half a year, Kim Su Hyon's name and image have appeared in every corner of our country: Kim Su Hyon's advertisements can be seen everywhere in public places such as bus stops, subway stations, cinemas, shopping centers and so on.

According to statistics, at present, Kim Su Hyon has 35 endorsements, covering all kinds of industries such as food, clothing, automobile and so on, and advertising is sweeping across the major TV stations.

According to the statistics of the Legal Evening News reporter, most of the food products represented by Kim Su Hyon reached 12, including drinks, cakes, ice cream, chocolate and so on.

[product analysis]

35 endorsements, everywhere in China, Kim Su Hyon

After China's rapid popularity, Kim Su Hyon's journey is busier than that of filming. Fans' meetings and business activities in China are endless.

Smart businessmen will not miss this good opportunity. Famous brands both at home and abroad are eyeing the new man God, and want to help their marketing with their super high popularity in China.

According to statistics, Kim Su Hyon's current 35 endorsement products include diet, clothing, digital products, automobiles and many other fields.

For such statistics, Kim Su Hyon's agent in the mainland responded that they would not directly give the media a specific figure, which would only be released one by one.

However, a fact that can not be seen openly is that Kim Su Hyon is now everywhere in the country.

The most famous brand in the catering industry is an exception.

According to the statistics of the Legal Evening News, among the 35 products endorsed by Kim Su Hyon, there are Chinese brands, such as well-known dairy and clothing brands, and many Korean brands to open or expand the Chinese market. Besides, Coca-Cola and Haagen Dazs are also well-known among the world-famous brands.

Kim Su Hyon's endorsement of these products covers all aspects of daily life, of which the most food products, reaching 12, including Coca-Cola, including 5 kinds of drinks.

It is worth mentioning that a large brand like Coca-Cola has never allowed spokesmen to endorse similar brands at the same time.

However, Coca-Cola did not mind the behavior of "professors" having coke and selling other beverages there.

It's an effect for many food products. When you turn on the TV, you just see Kim Su Hyon holding a chocolate smile. It turns out that he is enjoying the ice cream, and after a while, he begins to drink coffee and coke.

[explanation]

Advertising is the most powerful when momentum is strong.

Whether these products will be greatly increased because of Kim Su Hyon's endorsement? Yesterday, the Legal Evening News reporter consulted a number of customer service staff in Tmall flagship store, and the answers were positive.

In the interview with the Legal Evening News reporter, Shang Yu, a media journalist who has been engaged in financial and economic reports for many years, pointed out that the spokesperson can really increase the attention of the product, but there are many uncertainties about whether or not it can increase sales volume.

Most of the brands that Kim Su Hyon endorsed were influential in China. Even if Kim Su Hyon's advertisements could not increase their sales volume, he would let his fans pay attention to these brands and become potential consumers.

Even with similar products competing for Kim Su Hyon, ignoring the practice of exclusivity in advertising circles, it is still believed that this is because Kim Su Hyon's fans are mostly women, including not only post-90s, post-80s, but also 70 and 60 women, and the audience of these food and daily necessities is quite different from these fans.

In addition, the advertising effect of Kim Su Hyon's influence is the most powerful moment at present.

[industry perspective]

"Overdraft consumption" self

Tian Jinshuang, a well-known entertainment planner, told reporters yesterday in the Legal Evening News that Kim Su Hyon received a soft hand from a "star you" fire until now. This phenomenon is not normal in itself. It is "overdraft consumption" more than excessive consumption. If this continues, his enthusiasm will not last long.

Tian Jinshuang analysis of mainland China in the first half of this year

Showing a "male type" consumption, and concentrating on Kim Su Hyon, Kim Su Hyon and "star you" female fans are more, compared to men, these huge female fans are the audience of life supplies and fashion supplies, so it is not difficult to understand why Kim Su Hyon has so many broad endorsement.

But things are scarce and expensive, and the more businesses they have, the more distracted they will be, and the less effective they will be.

Kim Su Hyon's endorsement brand is numerous, and similar products repeat endorsement, this situation is obviously in "overdraft consumption" itself.

Tian Jinshuang said that generally speaking, when a mature artist chooses a commercial endorsement, he will choose a brand in a certain field, which is less and more refined.

Therefore, Kim Su Hyon's first thing to do is not to receive all the advertisements and not to discriminate them. This will bring negative effects to him and bring aesthetic fatigue to the fans.

Only with new works can we go far.

Min Gengyuan, a senior South Korean broker, told the Legal Evening News reporter yesterday that Kim Su Hyon had done so many endorsements, which can be said to be unprecedented in Korean artists. Another Lee Min Ho, now popular in China, has many endorsements, but far less than Kim Su Hyon, and their number in Korea is far less than that in China.

Min Gengyuan believes that China and South Korea have different national conditions. China has a large market and many enterprises, and the advertising industry is developing at such a high level. In Korea, unless the big companies ask artists to speak for themselves, the general enterprises do not have the budget at all. This is also one reason why Kim Su Hyon can receive so many endorsements in China.

According to Min Gengyuan, the base of Kim Su Hyon company is

The boss is also in Korea. In China, the performing arts activities are all done by the agency, and many advertising endorsements are under the company's huff.

But for Kim Su Hyon's future in China, how long can the heat continue? Min Gengyuan thinks it's still unknown, and at the moment, many netizens are disgusted with the Korean artists' massive march into China. Kim Su Hyon has received so many advertising endorsements, which is of little help to the development of her own performing arts. "Advertising is only a way to earn money, and to go further, there must be works."

According to Min Gengyuan, Kim Su Hyon is very critical in choosing what works to choose from all over China and even Asia through "stars from you". On the other hand, his drama has become narrow, and it is hard to find any works that can surpass you from the stars.

For Kim Su Hyon, the most important thing in the moment is to settle down to find new works.