Thousands Of Enterprises In Chongqing Sell 80% Of Clothing Online

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Xiaobian network to introduce to you is 1000 Chongqing enterprises online selling clothing 80% loss.

Yesterday, the Chongqing Textile Industry Federation invited the former Taobao Wan Tang academy dean Wan Tang and other e-commerce operators to come to Chongqing to teach the secrets of e-commerce marketing for more than 300 practitioners in the local food, shoemaking, arts and crafts industries, including more than 200 practitioners in the apparel industry.

According to sources from the Chongqing apparel industry association, 1/3 of the 3000 garment enterprises in Chongqing have developed electric business opportunities on the basis of traditional sales, but only about 20% of them have been profitable.

Sean Lau, director of the association's external liaison department, said that many practitioners of the apparel industry participated in the training of e-commerce operators.

When shrinking, it can pform the e-commerce platform faster and better.

The online model shows are not only new clothes, but also can be equipped with luxury cars, villas courtyard scenery and so on.

Ten thousand hall for local clothing bosses: "this Hawking lifestyle."

It not only increases the value of goods, but also increases sales rapidly.

Wan Tang said that the biggest worry for clothing enterprises to open online shops is the excessive inventory. The main reason for the large inventory is the lack of marketing methods and teams by the stores.

Wan Tang said, like traditional shops, online shops also need to "decorate".

He disclosed that selling clothing online depends on visual merchandising. If there is no real team, no professional artists, take several photos by taking a few models temporarily, which can not attract people and make money.

Visual merchandising, which "bundles" products and lifestyle, will bring the upgrading effect of grade and price to online clothing sales.

Yesterday, according to the news from the Chongqing apparel industry association, there are more than 3000 garment enterprises in Chongqing, 1000 of which have electric shocks, but only 20% of the real profits.

Sean Lau said that the reasons for the loss of electric power in local clothing enterprises are mainly three: first, many bosses are still holding a wait-and-see mentality on the sales of electronic business platform, and mainly rely on traditional sales; two, many garment enterprises that join the electricity supplier channel lack professional operation groups.

Yu faction wants to build electricity business incubator

Talking about the way of breaking the cocoon of local clothing enterprises, Sean Lau, director of the Chongqing Apparel Industry Association's external liaison department, said that the pformation of the electricity supplier is the trend of the times.

In order to solve the problems of high cost, shortage of talents and high risks, the city garment industry association is preparing to set up the Chongqing garment city brand electric business incubator.

In the future, the local garment enterprises can complete the series of programs such as model shooting and display, and share the resources such as channel, information, talents and so on.

In Chaotianmen, the wholesale business of clothing for more than 10 years, Wang Yong sold 40 million to 50 million yuan a year ago.

And just the year before, he began to hit the electricity -- selling clothes on Jingdong, Tmall and Taobao.

"The turnover is expected to exceed 50 million yuan this year."

Wang Yong said the planned online sales will reach 100 billion yuan next year.

Wang Yong introduced an accidental opportunity in 2011, and he went to Hangzhou for 10 days of professional electricity business training.

"When I came back, I began to set up an electronic business team. The talents were introduced from the coast, with a monthly salary of 10000 yuan, and commission."

Because of lack of experience and lack of professional operation talents, Wang Yong's business road has suffered a lot at the beginning.

If there is a large volume of goods in the event of not being able to keep up with the distribution, only the low price promotion of the entity store is finally achieved.

"At the most, 500 thousand yuan or 600 thousand yuan will only be recovered at about 100000 yuan.

Only later did I realize that the inventory of large-scale online activities can be profitable again through small online activities.

After many times of struggle, Wang Yong and his electricity supplier team are now proficient in mastering.

All kinds of skills of platform marketing have finally been made full.

Online stores also need decoration. Online sales of clothing depend on visual merchandising. They need professional marketing teams, professional artists, and bundled products and lifestyles to enhance their taste.