Jiangsu Guy Starts A Business Story From 800 To Ten Million A Month.

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You can be attracted by many oil paintings and various works of art that are decorated on the wall by Tian Chong Jiacheng culture and creative company in Wuxi Industrial Park.

Almost all of these oil paintings came from the chairman Tian Cheng.

This guy who was born in Lianyungang in 1982 used his oil painting as his ideal.

But the reality is: in 2003, after graduating from Suzhou arts and crafts Career Academy, he was admitted.

The economic conditions of the family are not allowed.

In his friend's presentation, he came to an electric vehicle manufacturing enterprise in Wuxi as a planner.

When his classmates started to earn 1500 yuan a month, his monthly salary was only 800 yuan, and the working and living conditions were very difficult. 8 people had a dormitory and no air conditioning.

"In summer, you can be taken out of the bathroom by the mosquitoes."

Tian Cheng said that at that time, she got up at 6 in the morning and went to bed at 12 in the evening.

"When we heard thunder at two or three a.m., we all jumped out of bed and ran to the hospital, drenched with rain to cover canvas and goods outside."

Tian Cheng said that his original arrogance, edges and corners were gradually worn away, and at the same time fostering a sense of responsibility.

After a year of work, one of his lower girlfriends was about to graduate. Tian Cheng wanted to return to Suzhou, but her girlfriend disagreed. She even said, "you can't even eat this bitterness. I look down on you!" Tian Cheng broke out. He left the factory and returned to Suzhou.

A few days later, the department leader called for a fine, and he responded, "you have to give it a penalty."

On the second day, the general manager called to increase wages, but Tian Cheng said, "I don't want to increase my salary."

On the third day, the boss said, "come to work tomorrow."

He went back to the factory, "I comfort myself, as long as I can stay in such a company for more than one day, then I can stay in another unit for three days."

A year later, the company grew, and Tian Cheng was promoted to the head of planning. The monthly salary rose to 5000 yuan.

The first business of the venture broke up.

In 2005, her girlfriend graduated from graduate school, and Tian Cheng wanted her girlfriend to work together.

But the company believes that they are not well managed in one department.

So he asked his girlfriend to open a picture studio in the vicinity of the company.

Tian Cheng went to his girlfriend to help him, so he was criticized by his colleagues in the company. In early 2006, he left the electric car company and started a business with his girlfriend.

It is not easy to start from scratch.

"I have analyzed that there are thousands of graphic production companies in Wuxi. I have no background and resources. It is hard to surpass them.

But at that time, there were fewer than ten electric vehicle industrial design companies in China, and I have an advantage in doing so.

So he decided to change his career.

But a couple of months later, the couple earned only 1800 yuan a month.

"We design a decal for our customers only 30 yuan.

I found that I couldn't make any pure design, so I went to the factory to design products.

Tian Cheng said that he received the first single print business of more than eight thousand yuan, but the customer found that there were quality problems. He explained to the customer that the workers had made a mistake in production.

"The customer said to me," if you don't have the ability to be a boss, don't do it. No problem has been seen and the responsibility has been pushed to the staff. "

I hate to find a hole to go down. "

Tian Cheng did all the work for the client. He lost a lot of money in his first business, but he learned a lot.

Experience is creative and persistent.

With his experience in the electric vehicle industry, he quickly adapted to the needs of the market.

Not only does he design, he also provides customers with value service, "I offer suggestions on how to optimize their products to meet individual needs.

If the reflective decals are installed on the car body, the car can be seen outside dozens of meters. The seat is equipped with 3D net, which can prevent sunscreen from water.

I plan the marketing idea for my customers. My starting point is not my profit, but my money for my customers.

If customers earn money, I am not afraid of no profit. "

In 2010, when his company accounted for 7 of the total market in the national electric vehicle industry's exterior decoration market, he turned his attention.

。

Without any experience and channel, 4S brand was first launched to attract attention.

Without advertising funds, he thought of a way to make himself ranked first in Taobao's search without spending money.

The market price of the car body sticker is four hundred or five hundred yuan, but my price tag is between 8000 yuan and 10000 yuan.

Large car manufacturers are sorting prices from high to low when searching, so my company must be in the forefront.

When the other side saw that my price was much higher than the market price, I was very curious to ask, "Why are you so expensive?" of course, I would say the technology is special, and this is a set of single selling price. If you make a lot of customization, we only need four hundred or five hundred yuan.

This attracted the attention of car manufacturers. Next, in Yueda KIA's national body creativity competition, 5 products with the largest number of votes, 4 were designed by Tian Cheng.

Today, the company has set up 3 subsidiaries.

In 2014, we planned to sell hundreds of millions of yuan.

As a successful entrepreneur, his advice to today's graduating college students is to pinpoint their position and stick to it.