Entrepreneurial Story: Seamless Wall Covering Is Tmall'S First.

A brainstorming brainstorm, a group of 80 after finding a breakthrough, began their own entrepreneurial path.

Research and development, running their own market, to do their own electricity supplier, less than a year, Zhejiang Hangzhou Xiaoshan seamless wall cloth sold to all over the country, sold into the Tmall industry No.1.

Look at the Post-80's Taobao venture story.

Born in 1988

I always want to find a project to start my own business.

After a graduation from college and small partners, we talked about decorating. When the wallpaper was wet, the corners were very annoying. Suddenly, the inspiration for entrepreneurship started suddenly.

Since so many people can not stand the shortcomings of wallpaper, is it possible to research and develop?

A substitute made of other materials?

"What do you think of the substitution of cloth? Is wallpaper changing wall cloth feasible?" I don't know who said so. After a brief silence for a while, everyone thought the idea was very good.

"Internet search was carried out at that time.

It also belongs to niche products, and there are not many manufacturers. "

But Ni Li Li and his little partners feel that this product has a selling point and there should be a market in the future.

The direction of entrepreneurship is determined, and the next step is to make products.

This allowed the university to learn civil engineering and had a lot of trouble with the chemistry.

"We first made a list of the shortcomings of traditional wallpaper, and prepared to destroy them one by one."

On the list made by Neal and his partners, the products they will produce in the future must be able to prevent pollution, moisture-proof and fire prevention.

Because of the heavy weight of cloth cloth, what materials can be used to put cloth on the wall for several years or even more than ten years, and it has become a very difficult "additional problem".

With no professional knowledge, Ni Gali had to run the factory with his companions.

"For example, the problem of moisture-proof, we need to find a factory that specializes in waterproofing products, and use what materials to put wall cloth on the wall to find a professional coating factory."

It took almost a year for several people to run several industrial zones in Xiaoshan, and did countless experiments. Finally, the products that met the expected requirements were finally produced in 2011, and the technology was applied for patent.

The product came out, and several young people first started selling under the line.

Although it is hard to get tired of running the market and expanding business, we see that business volume is growing at a rate of 3 times a year, and everyone's enthusiasm is very high.

But Ni Li Li gradually discovered that offline sales also had a passive side.

For example, dealers are always faced with changing patterns, and the inventory pressure is increasing.

He began to consider whether he could sell the seamless wall paper made in Xiaoshan to all parts of the country by means of electronic commerce.

Since 2013, Ni Gali has begun to build his own e-commerce team.

In May, his online shop was officially opened, and the brand was called "Jia Na". All of them were organized by their team from decoration shop, product introduction, photo, merchandise shelves, delivery and after-sale.

He also set up a team of his own wall covering, and the master was stationed in 208 cities throughout the country.

"As long as our customers buy our wall cloth, we will contact our master's door stickers."

Ni Gali said.

Business is getting better and better. From opening to the end of the year, sales in 8 months are 2 million 500 thousand yuan. Ni Gali's seamless wall covering business has also done the first in Tmall mall.

What is the future plan? Ni Li Li's idea is very simple: "only hope one step at a time and sell the seamless wall covering made in Xiaoshan to more places."