Behind The Celebrity Endorsement, The Top 500 Brands In The World Are "Poisoned".

Ke Zhendong and Jaycee Chan were arrested on suspicion of drug abuse and drug abuse.

Because of the large number of commercial and brand endorsement contracts, Jackie Chan and his two generation have a huge negative effect on the enterprises.

According to industry estimates, the direct and indirect commercial losses of Ke Zhen Dong's brand will be as high as several billion yuan.

At present, the world's top 500 enterprises endorsed by the world do not have public relations actions. What is the future of brand enterprises behind the negative effects of celebrity endorsements?

According to reports, Ke Zhendong has endorsed over 19 companies, including 500 of the world's top 500 companies, including the food brand of the PepsiCo, Quaker.

Its Maybelline, HSBC, Canon cameras, KFC of yum, Kraft's chewing gum under Kraft, Chevrolet of American general motors, brand of contact lenses of American Johnson, Germans of Bayer Steve, Germany, the grape drink of GlaxoSmithKline, 7-Eleven of Unilever and Seven&i of Japan.

In addition to the top 500 enterprises in the world, Ke Zhendong is also

Clothing, Master Kong,

, MIXBOX beauty explosion dress, YISHION, Fu Le, unification and many other brand enterprises have done advertising image endorsement.

Jaycee Chan has endorsed 6 advertisements including Dove chocolate, Coca-Cola, Oiwas bags, Yongjia door, sports shoes, green tea and so on.

Reported that, because the TV media for the Brand Advertising Spokesperson negative news zero tolerance, and commercial brand taking into account the risk brought by the scandal, will also timely cut, the industry said, after Jaycee Chan and Ke Zhendong drug scandal scandal, its endorsement advertising will face the risk of full offline.

It is reported that Ke Zhendong's three brands are already looking for new spokesmen.

In terms of the number of endorsements and the influence of endorsement companies, Ke Zhendong is far ahead of Jaycee Chan, so the negative effect caused by the drug scandal has been enormous, because many of its big brands are still putting Ke Zhendong's endorsement portraits on the national media.

The industry estimates that the direct and indirect commercial losses brought by Ke Zhendong's brand of drug abuse will be as high as several billion yuan.

Apart from creating billions of business losses for endorsement companies, Ke Zhendong and Jaycee Chan will also face huge economic losses as a result of drug abuse scandals.

Insiders say that Ke Zhendong, who carries 19 brand endorsements, loses at least 6 million yuan per moonspeak fee.

And Jaycee Chan endorsed the brand up to 6, each brand costs 200 to 3 million yuan a year.

Ke Zhendong was faced with a manufacturer's claim for drug abuse.

According to Guangming's report, Ke Zhendong broke the watch in the entertainment industry starting from the explosion of red, and now has at least 19 endorsements, including drinks, contact lenses, fast-food chains, cars and other international famous brands.

Advertising costs are estimated at least 50 million yuan a year.

But now the drug news is exposed, in addition to advertising endorsements may be completely replaced, but also face manufacturers' claims.

The report quoted a reporter to call Ke Zhendong's endorsement of the brand public relations interview, the other side said that the current advertising has been put into operation, will not be replaced for a short time, but whether the next speaker, will do further research.

It is understood that the endorsement will also cooperate with the company's landing campaign, but if Ke Zhendong can not cooperate, the manufacturer will inevitably claim compensation from the brokerage firm.

In addition to business losses, Ke Zhendong and Jaycee Chan's own work has also been affected.

Reports say that from chewing gum to ice cream, cosmetics, fast food, cars, Ke Zhendong and Jaycee Chan are 25 brands endorsing, these brands will be affected and affected.

Mr. Wang, the head of a television station, said that as a mainstream media, TV stations are intolerable to any negative news. This time, Jaycee Chan and Ke Zhendong are afraid that they will face the risk of full advertising because of drug abuse.

Ms. Ma, a broker, said that businesses would take the initiative to ask TV stations to remove their advertisements and revoke their identity as spokesmen. It is reported that three brands of Ke Zhendong endorsement have already started looking for new spokesmen.

Like Ke Zhendong, such a hot little boy, each brand endorsement fee is at least 4 million / year, so he carries 19 brands endorsement, he moonlight endorsement cost at least 6 million yuan, which is not the cost of commercial performance.

Jaycee Chan's status is slightly lower than that of Ke Zhendong. He refused to complete statistics. He endorsed 6 brands, and the cost of each brand was between 200 and 3 million yuan a year.

Hong Kong and Taiwan star fishing gold market behind the Mainland performing arts

Over the past six months, more and more cases of star drug abuse have been arrested. People have been tired of aesthetics. Now the entertainment industry is too lenient to star drug addicts, and fans are also very spoiled by stars. This will not only let stars continue to walk the wrong way, but also distort the values of more teenagers. Therefore, it has been suggested that stars who violate the law's bottom line should not apologize.

According to the Sohu website, in June 26, 2009, the office of the National Narcotics Control Commission invited Jackie Chan to be the publicity ambassador for China's anti drug campaign.

Jackie Chan said he was very concerned about the public welfare undertakings, and hoped to have more cooperation with the office of the National Narcotics Control Commission in the future and make every effort to make more contributions to drug control publicity and education.

In 2013, Jackie Chan talked about Jaycee Chan's education, patted his chest and promised not to be selfish. "If he takes the evil Road, I will alarm him and arrest him."

A prophecy.

Similarly, Ke Zhendong once photographed anti drug advertisements in 2011 with nine knives, artists, Michelle Chen, and other Taiwan writers.

According to the Taiwan report, Ke Zhendong said, "I think it's very ridiculous. There are more pressures or things in life. There are many channels. You have your friends and family. You must be different. You must have your own strengths or strengths. If you talk to your friends properly, you can vent your pressure, that is, you don't need to use drugs."

This is not the first time that Hong Kong and Taiwan stars have been seized in Beijing.

Early in the afternoon of April 15, 2011, Hongkong actor Siu Chung Mok was arrested on suspicion of drug abuse in a residential area in Chaoyang, Beijing. On the same day, Hongkong singer Sun Xing and others were taken away by the police at a restaurant in Jinbao Street, Dongcheng District.

A group of Hong Kong and Taiwan stars have come to Beijing for a long distance to take drugs. Is it because Beijing's air is good? No.

Because the golden age of Hong Kong and Taiwan performing arts market has ended, the stars have not yet had enough time to mourn.

Hongkong and Taipei stars that "meteors" have taken to light up the night sky of Beijing, Shanghai and Changsha.

Ke Zhendong, Jaycee Chan, Sun Xing and Siu Chung Mok's "drug abuse incident" is just a small episode.

Ke Zhendong took part in the movie "little time" directed by Guo Jingming in 2012, playing "Gu Yuan" in the film.

As for Jaycee Chan, in 2013, he co worked with Wang Tai Li in the movie "a city" adapted from Han Han's novel of the same name, playing Albert.

Many Hong Kong and Taiwan stars have been filming mainland films, because the high pay is too tempting.

Last year, a list of Taiwan actor's mainland filming remuneration list was posted on the Internet: Nicky Wu took the top spot in the 500 thousand / set salary, and Alec Su and Ariel Lin followed closely with the 450 thousand / 400 thousand and the set.

In the end, after finishing a TV play of more than twenty episodes, ten million yuan is easily credited.

And in Taiwan a few years ago, their three paychecks were only 5-8 yuan.

Ke Zhendong cried and apologized for 14 days' detention.

The Mainland performing arts market has great attraction for Hong Kong and Taiwan stars, but it has also become a place for them to die.

On the 19 day, Ke Zhendong broadcast the video in an interview in the detention center. In the face of the lens, Ke Zhendong, 23 years old, was suffering from a runny nose. He said he had done a very bad demonstration so that fans and his family were disappointed.

In the video captured by police, Jaycee Chan and Ke Zhen Dong confessed their behavior of taking drugs.

After being detained, Ke Zhendong accepted an interview with CCTV. He said he regretted everything from happening to the present and felt very sorry for his family, friends and fans. "I made the worst demonstration and made a big mistake."

When it comes to apologizes to his family, Ke Zhendong once choked and said he was very sad.

As an artist who once supported drug control and anti drug, he cried, "my family must be more worried than I am. My heart is very painful. I want to say sorry to them."

I let them down and make young people have a cognitive mistake.

At the same time, Ke Zhendong said that he had learned the lesson of the drug, never again: "I will start today, make myself a better person, open my hand to face everyone."

I also hope that all my family members and friends, including those who like me, can give me a hug.

Around 20:20 yesterday, Ke Zhendong's brokerage firm also issued a statement saying that it received a notice from the Public Security Department of Beijing that Ke Zhendong's drug-related crimes would be held in administrative detention for 14 days in violation of the law of the People's Republic of China on public security administration punishment.

The public relations of a Ke Zhendong endorsement brand said that the advertisement has been put into operation and will not be replaced for a short time, but whether the spokesman will be changed will be studied again.

And for the endorsement of the floor propaganda activities, but if Ke Zhendong can not cooperate, manufacturers will inevitably claim compensation from the brokerage firm.