Imported Knitted Fabrics Will Not Be Eaten.

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The small weave of the net tells us that imported knitted fabrics will not be able to eat.

"Will imported knitted fabrics come into being in the early stage of entering the Chinese market?" "no, because these fabrics are made from the most advanced technology in China, and the colors come from the most fashionable ones. The overall level of this knitted fabric can be said to be the best in Europe. People will be able to see things at a glance, so there will be no" acclimatization ".

This is a reporter's interview with a responsible person in an interview with a company that imports Italy's casual wear.

However, the reporter is curious to know that the imported musical products must be eaten. Through interviews with Lin Qingjie, the marketing director of Maxwell International (Hongkong) Limited, and Hu Yimei, the fashion brand manager of the European fashion trade center limited, and the design director Li Heng of Guangzhou Zhen Ni Luo Yi Garments Co., Ltd., we know that for exotic knitting leisure brands and high-end knitted fabrics with exotic fabrics, smart goods are not always easy to eat.

Because these "smart products" prefer imported knitted fabrics, they often cost more than 50% of the price compared with the same type of products. Although this "smart product" is widely known, most consumers are not cold with the "imported fabric" stickers, nor are they willing to buy the product at a high price.

Smart products are really well known.

"China's new rich class tends to consume foreign brands.

From the 2008 new market monitoring body, China new rich market and media research database, we can see that the fashionable consumption expenditure of the new rich group is increasing, while the exotic knitting brand and hand-made clothing brand are expensive, but are also being pursued by the new rich women.

Lin Qingjie told reporters.

When some foreign brands enter the Chinese market, although they know that this may not be suitable for the market, but in order to ensure their consistent high quality, they will stick to high standards in materials and workmanship.

It is understood that foreign leisure brands will adhere to the proportion of imported knitted fabrics in the garment production process. Many brands of foreign brands represented by the European Fashion Trade Center Co., Ltd. even insist on the original flavor of each process, and complete all the processes in the locals, so that consumers in the Chinese market can buy pure imported garments.

Hu Yimei said: "after entering the Chinese market, these pure imported garments, with excellent workmanship and detailed handling, can really make consumers feel good about them through touching or wearing.

But for Chinese consumers, good knitted fabrics and good technology are not necessarily what they want most. Therefore, we will adjust the standards of fabric selection according to the specific positioning of the brand, and on the other hand we will retain the high standard production clothing in various stores.

Hu Yimei told reporters that he insisted on the inventory and display of high standard products. First, in order to display the brand's level, two was also recommended to them when they met consumers who had the ability and interest to purchase such high standard products. The sales of these garments were not large, but the consumers who passed them all agreed.

"A lot of Chinese consumers will value the style of the product rather than the quality. This is also one of the reasons why the fast fashion brands like ZARA are hot in the Chinese market."

Li Heng told reporters, "for the time being, consumers who are seeking quality enjoyment are concentrated on the consumption of luxury goods. Therefore, for new brands entering the market, it is a more direct way for consumers to realize their good quality through advanced imported knitted fabrics, and it is also a way to ensure product quality."

Of the garments designed in Li Heng Town, 70% of the fabrics were imported from Korea, of which knitted fabrics accounted for more than 80%.

"Imported knitted fabrics, from dyeing to weaving, will be more reassuring than our domestic knitted fabrics.

Imported knitted fabrics rarely result in quality problems due to color fastness, wool content and wear resistance.

This is also very recognized by our agents. When new products are ordered, they will generally confirm which fabrics are imported and which are not.

Because the products of imported knitted fabrics are often the products that insist on positive prices when other products are discounted, and they are also the cards to help them keep their profits.

I can't eat because I can't stay up.

Although imported

High profit is the main profit of dealers, but it is not the best seller.

There are many foreign brands in the early days of entering the Chinese market, because the positioning is "up and down", there is a phenomenon that smart goods will not be eaten.

"Foreign brands are more likely to be positioned as high-end products, and they are also willing to face higher consumption groups in sales."

Lin Qingjie told reporters: "although they have certain strength, they are not very adaptable and conform to the specific circumstances of the Chinese market."

Apart from the problem that the common European code is slightly larger than that of the Chinese body, the color of hair and pupil in Europe and the United States is quite different from that of Asians. If we blindly follow the popular colors in Europe and America and do not combine with the adjustment of Chinese consumers' shopping habits, there will be a problem of "acclimatized".

"So when foreign brands enter the market, Maxwe will adjust their opinions to the brands according to the practice in the Chinese market and the concern and analysis of the big data in the industry, and negotiate with the brand to help the foreign brands to make some sizes and design adjustments."

Lin Qingjie said.

The imported imported goods are often products that are controlled according to the psychological price of Chinese consumers and the cost of production is controlled.

Specifically, the style design remains the same, fabrics, materials, sizes and colors are adjusted slightly according to the Chinese market, and clothing products produced by knitted fabrics of medium upper level are maintained.

"Because the final price of the knitted fabric is in a range that most consumer groups can accept, so the best selling product is the medium price product."

Li Heng Town said.

In addition to this, Hu Yimei believes that the brand of foreign knitted casual wear can not fully convince consumers that these brands are the same as luxury goods in foreign countries.

"In some consumers' view, it might be better to buy a luxury brand that is unknown to the Chinese market if it costs so much money."

Li Heng believes that Chinese consumers value the price performance ratio and the utilization rate of clothing. If they think that the clothing is good in workmanship, fabric and price, but they do not have good clothes, or they can wear less occasions, they will not buy it.

Therefore, when I design clothes, I will blur the requirements of clothing on body shape, age and occasion, and use imported knitted fabric to make some cost control on accessories. This kind of clothes will sell better.

Although consumers spend a lot of money on buying, they buy clothes that are of high utilization and wear knitted fabrics imported from abroad.

Not demanding the high-end positioning of products, based on the high-end, widely absorb the cultural integration design of the market place, adhere to the first-class production technology, so that consumers can see value for money, also think that this price to buy cost-effective clothing is worth the best value. Only in this way, the foreign brand is the first step in the market recognition.

When consumers recognize the true level of the brand, the brand is qualified to say that they are high-end, rather than adhering to high-end quality and high-end price, but refuse to make appropriate adjustments and changes in the consumer awareness stage to make the best ones the most difficult to sell.

Shanghai Textile Holdings's wholly-owned business casual wear brand PROLLVON, although imported noodles accessories production, but still able to maintain a single store sales of 2 million ~300 million level, up to 5 million yuan.

If you insist on your high price, you can't get the city.

With the recognition of consumers, the expensive knitting brand and imported knitted fabrics can only be self indulged, and can not really be accepted by the Chinese market and consumers.