Research On Wuming Supply Chain: How To Achieve "Direct Current" Of Commodities

Wuming supply chain management is well known in the industry, especially the distribution mode of commodity DC.

Zhang Wenzhong, a founder of Wumart, once compared Wumart to a high-tech enterprise, and the so-called high technology is its advanced supply chain management technology.

At the end of 2009, Wumei was put into use in the North China distribution center in the East Fifth Ring Road of Beijing. The distribution center, which has a distribution capacity of up to 7 billion 450 million yuan in the year, is one of the top in the country. It is like the engine of the supply chain, driving the pformation of the Wumart group.

Commodity dismantling

"Highly informationalized, fully mechanized, moderately automated, and staff oriented".

Hundreds of meters of pmission belt are lined with boxes of cartons placed neatly on the shelves. At the beginning of the pmission belt, there are "empty" blue plastic boxes from time to time.

They are called turnover boxes.

In fact, in the instant that the pfer box is put into the pmission belt, it has been entrusted to the mission of the system by the computer system: how many goods it has to be loaded, where, where, where and when to go, and what way to return to its base camp.

The turnover box follows the pmission belt in the rack, and everywhere, there are red lights on from time to time. These red lights are called electronic labels.

At this time, the staff came to the red light position. According to the information displayed on the rack, the corresponding number and variety of goods were removed from the shelf and placed in the turnover box, then pressed down the switch and the red light went out, so a picking task was completed.

Immediately after that, the revolving box continues to follow the pmission belt and starts the next picking task.

Until the turnover box is loaded with the goods allocated by the system.

In the end, the turnaround box full of goods comes to its crossing with the sorting machine slideway. Soon, a porter will move it to the cargo collecting area to conduct QC (quality control) treatment. After counting and confirming, it will ensure that it completes its own task and then seals it up and carries it to the destination.

As a "heartless" turnover box, you don't have to worry that it will get lost because the label on the side of the label contains what goods it contains and where to go.

Every time a road crossing is encountered, for example, the sorting machine needs to allocate different turnover boxes to different stores crossing, there will be scanning guns to read these barcodes and guide them to the correct position.

After arriving at the store, the journey of the revolving box was almost completed, and it had completed the task brilliantly.

This process reflects the "good intentions" of Wumart group in terms of goods distribution.

Wumart group owns more than 700 stores nationwide, and there are 380 stores in Beijing alone, including 100 stores, 150 standard supermarkets, and the rest are convenience stores.

Unlike WAL-MART and Carrefour, the distribution problem of Wumart lies in the fact that the former are large stores and only need full container delivery at the time of distribution. The more than 100 convenience stores in Wumart need to disassemble the whole boxes of goods and then assemble different commodities according to the configuration of the goods, then pack them for distribution.

"Our convenience store delivers goods every other day, because the stores are so small that they can't store too many goods, so convenience stores rely more on logistics and zero sorting and distribution."

Dr. Yu Jianbo, vice president of Wumart group, told the third retail sales.

Therefore, in the distribution center of Wuming, special attic area was set up.

In order to save space, the attic area uses three levels of design, with an area of 3000 square meters.

Every time the goods are loaded, a forklift will carry the whole tray of goods to each floor of the attic, and then the car will be assigned to each shelf.

It is worth mentioning that, along the conveyor belt, the fluent shelf has a slope of about 5 degrees, so that the goods coming into the box from the back of the carriage will naturally slide to the end of the conveyor belt, so that the workers can pick up the goods.

Corresponding to the turnover box of the distribution convenience store, the distribution center is gradually putting into use the "logistics cage" for comprehensive supermarkets and hypermarkets, and a logistics cage can hold about 45 boxes of goods.

The use of "logistics cage" can improve the efficiency of picking, loading and pporting in distribution centers.

"If we use logistics cages to deliver goods, stores can receive goods directly from the whole cage, which effectively reduces the time of store inventory and inspection.

By using logistics cages, the overall delivery efficiency can be increased by 30%. "

Wumi Group logistics operations director said.

In fact, the attic area is only the tip of the iceberg of the distribution center. There is also a delivery area and storage space beside it. Its shelf height reaches 10 meters.

In addition, the distribution center has fresh storage for fresh food distribution.

In the preservation store, the reporters saw similar pport belts and sorting machines with the attic area.

These products use the way of aggregating store orders. The suppliers deliver goods according to the order of the store. The milk, cooked food and other commodities are pported on the pmission line. When the stores in a certain area have demand for the goods, the electronic labels in this area will flicker until the employee completes the picking work.

"If a commodity goes from the starting point of the conveyor line to the finish line, there is not a lot of demand for the last store, and a lot of goods, and there is no surplus for the goods. Then we can basically judge that the accuracy rate of picking is 100%. If there is a little surplus, the QC staff will start checking up until they find out where there is a mistake."

The person in charge said.

In the tens of thousands of square meters of distribution center operation site, we can not see the figure of the dispatcher, which is very different from many distribution centers in the same industry. "Because our scheduling is RF gun," the person in charge said, all the front-line operators in the Wuming distribution center, such as the receiving clerk, pick up clerk, forklift driver, QC personnel, shipper and return personnel, etc, hand a RF gun, according to the RF gun instructions to complete all operations.

"The SAP warehouse management system on top of us is like our brain. All jobs in this brain form plans and instructions, and then the warehouse management system sends the instructions to different mechanized equipment terminals, which are like limbs and front-line employees, according to the simple instructions of these terminal devices."

At the entrance of the distribution center, a display card shows the core idea of Wuming's distribution mode: "highly informationalized, fully mechanized, moderately automated, and staff oriented".

"This is the conclusion that Dr. Yu Jianbo led his team to study the operation mode of the ten major logistics distribution centers in Europe, and has been unanimously affirmed by the industry."

The person in charge said.

Commodity "DC"

The establishment of a logistics center is only part of Wumart's strengthening of the supply chain. Its ultimate goal is to achieve "direct current" of commodities.

The so-called DC refers to goods from suppliers to distribution centers, and then to stores, distribution centers receive goods without going through shelves and shelves, and start sorting and shipping directly.

"Some of our commodities have basically achieved zero inventory, and suppliers are delivering today, and tomorrow they have been pported to stores."

The director of Wumart supply chain told the third retail sales.

In order to truly realize the "DC" of commodities, in addition to the strong order processing capability of distribution centers, it is also necessary for stores to accurately predict orders and share information with suppliers.

"Store order forecasting is the most critical factor to achieve" DC ".

There is a lot of forecast, the goods sold at that time will not be sold out, which will cause the pressure of inventory. If the forecast is less, it will cause shortages.

The person in charge said.

Information system plays an indispensable role in order forecasting.

It is understood that stores in Wumart store orders through the system of automatic replenishment and manual replenishment.

For some products which are affected by seasonal factors, such as washing products, condiments, etc., the information system can automatically generate orders according to the sales data of the first 16 weeks, and the head of the commodity is responsible for revising the order, and finally confirming the order.

For some products or promotional products that are subject to seasonal impact, the system will generate a daily replenishment report form and submit it to the person in charge of the commodity department for reference to make manual orders.

Before 2006, stores and back-end distribution centers used different IT systems, which resulted in data sharing between front-end and backstage data.

In the expansion of the scale, Wumart also encountered technical bottlenecks and problems.

To this end, Wumai began implementing the "treasure chest" project in 2006, that is, "WINBOX (Wumart In a Box)".

This "treasure chest" supports many kinds of business processes such as category management, procurement, distribution centers, store sales, master data management and so on. It includes risk management and change management. It not only supports the normal operation of Wumart, but also helps regional expansion and further mergers and acquisitions.

"We introduced the ERP system, through all the store data processing, to a certain product after a few days or last year's data to judge, we made a prediction that consumers need this product in the next three days, what we need, we based on this order, the order to the supplier, sent to our logistics center, and then to the store.

In comparison, the situation of unreasonable orders or high inventories has been greatly reduced.

Such a small reduction will reduce the waste of retail industry in the supply chain process by about 30%.

Wumi information official said.

To achieve "DC", we need to connect with suppliers.

"Our next step is to open the ERP system to the suppliers, suppliers can see the inventory of goods through the information system, so as to prepare the supply of goods in time," the person in charge said. However, the implementation of this plan needs a long process. "After the ERP system is connected with the supplier information system, the supplier may need to configure the goods ahead of time according to the inventory situation of each store."

"If your delivery capacity reaches a certain level, the delivery efficiency is high, and the delivery cost is lower than the cost of supplier distribution, you can achieve profitability.

At that time

I would like to give you my own logistics. "

stay

At the time of completion, a logistics company called Dingli three links surfaced.

In the view of Wuming insiders, it is the distribution center of Wumart, but in the eyes of outsiders, it is an independent third party logistics enterprise.

This reflects the idea of building a supply chain in Wumart group: making enterprise logistics into a logistics enterprise and realizing the pformation from cost center to profit center.

Apart from giving distribution to Wumart, the three links have extended the distribution business to some competitors' stores.

As an enterprise logistics, its evaluation indexes include delivery time, delivery quota, delivery satisfaction, inventory turnover and so on.

However, as an independent logistics company, to assess its indicators, we should add net pre tax income to these items.

"The reason why we put logistics as a separate company into the assessment is because we have had some practice and exploration before that.