Clothing Industry Semi Annual Report Fujian Sports Brand Performance Significantly Warmer

361 degrees achieved operating income of 2 billion 90 million yuan, an increase of 4.6% over the same period, gross margin 39.7%, an increase of 0.7 percentage points over the same period. The 2014 semi annual report, which has been released, shows that most of the sports brand performance of Anta has obviously recovered with the lead of sports, and achieved double growth in sales and net profit. In the first half of this year, Anta's leading role was more obvious, operating income was 4 billion 120 million yuan, an increase of 22.4% over the same period last year, and net profit was 803 million yuan, year-on-year. increase 28.3%, gross margin 45.1%, an increase of 4 percentage points over the same period last year, reaching the best performance in history.

　　 First half year The decline in performance has also narrowed significantly. The company achieved 995 million yuan of business income and a net profit of 164 million yuan, down 19.04% and 5.77% respectively, but it was in line with expectations. XTEP international net profit of 284 million yuan, down 16.6% compared with the same period last year, while the first half of last year, XTEP international net profit fell 27.1% over the same period last year.

　　 strategy Transformation promotes the industry to pick up. Anta has voluntarily withdrawn from China's CBA League strategic partnership and transferred to the State Sports General Administration gymnastics management center partner. At the same time, step up the pace of internationalization, will soon become the NBA China's strategic cooperation partner.

Xiamen industry pointed out that the sports goods industry's warmer shows that the consumer confidence index has improved, and the whole market is in a good trend.