British Company's Renting Platform Creates A New Concept Of Fashion And Environmental Protection.

In August 25th, Diseni Disegni, the founder of Rentez-Vous Fiona, can solve these two problems simultaneously, help customers borrow clothes from other people's wardrobe, and make people who have similar fashion tastes.

　　 Wardrobe There are always fewer clothes? New clothes can't be worn out a few times. Find a better solution! According to Taiwan, Diseni Disegni, the founder of Rentez-Vous Fiona, can solve these two problems at the same time, help customers borrow clothes from other people's wardrobe and make people with similar fashion tastes.

When studying at IEP de Rennes in France, Diseni, with the theme of "cooperative consumption" as the theme of her graduation thesis, ended her internship career in boutique brand Burberry, JWT advertising agency and shopping website Asos, and devoted herself to Rentez-Vous last year.

Rentez-Vous each party is open for 40 to 50 people to sign up through the Internet. Participants are required to pay the admission fee, take the clothes that they want to rent, or simply enter the field. The price of renting clothes to others is 15% of the original retail price a week, averaging about 20 pounds (about 204 yuan).

Rentez-Vous is pumped out of 20% of every rental item, but the designer who participates in the activity is the main source of income. Designers can hire 4 or 5 people to share a booth to get direct access to customers and new sources of revenue: when they rent their clothes, they need to pay 30% to Rentez-Vous; if the tenant decides to buy it later, Rentez-Vous will pick up 20%.

　　 Dixie She said: "women are never satisfied with their wardrobe, not only buying new clothes constantly, but most of them never wear upper body. It is estimated that the value of clothing in British women's wardrobe, which is never crossed but not intended to be discarded, amounts to 1 billion 600 million pounds (about 16 billion 300 million yuan). This is exactly what we want to lock in - clothes that you like but don't wear very often.

Rentez-Vous's original prototype was a gathering of Dixie and his friends to rent clothes from each other in a small apartment in Paris. She describes Rentez-Vous as "Airbnb in the fashion world", both of which are products of the cooperative consumption movement, and believes that Rentez-Vous will revolutionize people's perception of clothing and consumption patterns.

"Our core idea is that whenever shopping makes you feel guilty, you have to find ways to make that reasonable," she said. For us, renting is no guilt. Even if you find it wrong to rent the wrong clothes, you may fall in love with it or even buy it. We do not object to shopping. What we do not approve of is waste. "

according to Britain According to data from the waste and resource action plan (WRAP), the carbon footprint of the life cycle of clothing will be reduced by 8% every three months, and the amount of water resources and waste will also be reduced by 10% and 9% respectively.