BAROQUE Brings BELLE International Global Promotion Brand

　　 BAROQUE JAPAN LIMITED began to develop women's shoes store business. The company will join hands with its largest shareholder, BELLE international, a large female shoe retail chain in Hongkong (Shenzhen, China). It will promote BELLE brand, which belongs to BELLE international, as a global brand. It will open its first Japanese store in Shinjuku, Japan, at the end of 8 this year. Sales in Japan range from 10 billion to 20 billion yen, which is comparable to that of large domestic stores in Japan.

Mukai Hirono, President of BAROQUE JAPAN LIMITED, said that the two companies' hand in hand is not simply a capital cooperation, but a cooperation as a strategic partner. STACCATO brand will become part of the joint business of the two enterprises. We hope to integrate BAROQUE JAPAN LIMITED brand from the casual styles of young people to the design styles of adult fashion styles, and so on. BELLE International production background, striving to become a new type of footwear manufacturing retail enterprises, from commodity planning, production, logistics to all aspects of the sale of integrated collaboration.

BELLE international sales (February 2014) amounted to 689 billion 100 million yen, operating profit of 106 billion 100 million yen, and the total number of shops was 19177. It is a large-scale chain store chain in the Chinese women's shoes market. The STACCATO brand currently has a design team in Italy and Hongkong, and the product price is between 20 thousand ~3 yen, which belongs to the high-end products of BELLE international. It has opened about 1000 stores in China.

The No. 1 store in Japan will open in Shinjuku's LUMINEEST at the end of 8. This autumn and winter, shops will be launched in Ginza and Nagoya. Next spring, shops will be extended to major cities in Japan.

Sales channels are mainly centered on fashion buildings and station buildings, and department stores are also within the scope of business consideration. The estimated store area is between 80 and 130 square meters. At the beginning of the store, the sale of composite brand products and the original products that meet the needs of the Japanese market will be gradually increased after the spring of next year. In addition, the M&A (merger and acquisition) of Japanese factories is also being considered. Promote At the same time, we hope to cultivate it into a global brand.