China'S Hardware Industry Suffers From Multiple Development Bottlenecks And Serious Excess Capacity

The conference attracted the participation of more than 300 member enterprises in the hardware industry. Apart from the election of the Fifth Council of the China National Hardware Association, the conference also commended the outstanding contributions of the National Hardware industry to enterprises and entrepreneurs, aiming to further promote the healthy and sustainable development of China's hardware industry through the power of example.

The latest information provided by the China Metal Products Association shows that as of the end of 2013, the annual output value of China's hardware industry has reached 1 trillion yuan, and the total import and export volume has exceeded 100 billion US dollars, of which, the export volume is as high as 87 billion 730 million US dollars, which has maintained an annual export growth rate of 6 to 8%. Many key enterprises have achieved comprehensive improvement in quality, equipment, technology and R & D level.

It is worth mentioning that in the past 5 years, due to the heavy impact of the international financial crisis since 2008 and the guidance and support of the national industrial policies, the hardware industry has actively adjusted its development ideas, and with the help of the "5 pformations", we have reached a consensus in the whole industry.

The "5 changes" are: from extensive to intensive, from labor-intensive to a certain technology intensive pformation, from volume expansion to qualitative upgrading, from low cost to low price to high value-added and high quality and high price, and from export to OEM OEM to gradually increase the proportion of independent brands.

The whole industry has made a good report card to the market through continuous efforts. However, the extensive development of the hardware industry, the excessive number of small and medium-sized enterprises, the strong overall strength of the industry, and the weak brand are still outstanding problems. Under the severe and complicated domestic and international economic situation, the development pressure of the whole industry is still very large.

From a global perspective, the impact of the international financial crisis still exists, and the global industrial structure is undergoing major changes, resulting in the weakening of the traditional comparative advantage of the hardware manufacturing industry, which is dominated by OEM. The weakness of brands, channels and terminal customers is becoming more prominent. If there is no change in the existing mode of production, trade frictions and anti-dumping problems will become more and more. From the domestic market, China's economic development is entering a period of steady growth, structural adjustment pains and early stimulus policies. The production costs of enterprises are rising sharply, and the adjustment of industrial structure, pformation and upgrading, and brand building have also entered a critical period.

Shi Senglan said that in order to change the development of the industry and actively respond to the domestic and international market challenges, the Fifth Council of the China Metal Products Association will continue to guide the industry to take the road of adjustment, pformation, upgrading, innovation, quality, energy conservation, environmental protection and safety, do well in the integration of "two integration" and "two industry convergence", and do well in the brand building work in different categories, so as to promote the intensive development of industry, enhance competitiveness and vigorously explore the market.

In view of the extensive development of the industry, we will make full use of the latest policy support from the state to promote the development and technological progress of small and medium-sized enterprises, and guide enterprises to promote technological progress and industrial upgrading, speed up the pace of pforming traditional industries with high technology, especially intelligent technology, and achieve the "5 major changes" in the industry as soon as possible.

Secondly, aiming at the problems of small and medium enterprises, low industrial concentration, strong overall strength and high value-added products, we should encourage key backbone enterprises to make fine products, strengthen and expand enterprises, increase value-added products, raise automation level and profitability, and enhance their leading position in the industrial chain, value chain and supply chain.

For tens of thousands of small and medium-sized enterprises, it is necessary to guide them to choose a suitable cooperative road suitable for their development and become an important part of the industrial chain.

Third, in view of the lack of core technology in the industry, we should strengthen the integration of informatization and industrialization, and integrate the two industries of manufacturing and service industries, so that the traditional hardware manufacturing industry can be pformed into a service oriented, digitalized and modern production system. Combined with the application of new technologies such as cloud computing, 3D printing and biotechnology, the upgrading and upgrading of traditional industries will be realized.

Finally, in view of the low reputation of the industry in the international and domestic high-end market, combined with the hardware industry product category and the brand influence of various products in the domestic market development is not balanced, the targeted brand cultivation plan, a industry and an industry analysis and implementation.

At present, more than 95% of the high-end hardware products in the domestic market are OEM products of domestic enterprises. The price has doubled several times because of the foreign brand.

"This situation must be changed, especially in the doorway market. China's manufacturing must become" quality manufacturing and quality manufacturing ", in order to win consumer trust and become a brand.

Shi Senglan said firmly.

Bu Zhengfa, President of the China Light Industry Federation, also hopes that the hardware industry will further strengthen standardization, intellectual property protection and other basic work, enhance the influence of its own brand, and improve the integrity system of the industry so as to achieve pformation, upgrading and sustained and healthy development.