Quanzhou Shoe Enterprises Set Up Positions In Guangdong To Rush For Orders

In the face of the opportunity of order pfer in Guangdong shoe industry, Quanzhou shoe enterprises have taken the initiative to attack.

Recently, many enterprises in Quanzhou began to plan to set up offices in Guangdong.

Behind the establishment of the office is the efforts of Quanzhou shoe companies to seize orders.

However, in the industry view, in the face of international giants' order pfer, Quanzhou shoe enterprises want to seize this opportunity, and still need to work hard in quality and management.

In March 14th, when he received a telephone call from reporters, Ding Youyi, chairman of WorldCom Footwear Co., Ltd., was probing into the "enemy situation" at a job fair in Dongguan, Guangdong.

Before Ding Youyi left for Dongguan, the official news from Dongguan indicated that in January this year, the export volume of footwear in Dongguan dropped by 40% compared to the same period last year.

At the job fair, Ding Youyi and his colleagues in Dongguan seldom talked about the weather.

"According to the information they have disclosed, the enterprises in Dongguan start up slower than Quanzhou, but now the production of many enterprises has gradually recovered."

Ding Youyi said.

It seems that the actual situation of Dongguan shoe enterprises is slightly better than that of hearsay.

"But the days are really bad, generally reflecting the shortage of orders. They are starting to cut prices now, which is not good news for us."

Ding Youyi said.

Opponents' price cuts mean that orders that might have turned to Quanzhou may be changed again.

Since last year, because of the continuous failure of Guangdong shoe enterprises, many of the international buyers who placed their orders in Guangdong have gone to other regions to find new suppliers.

It was the opportunity to seize this opportunity that Ding Youyi's WorldCom shoe industry received some orders pferred from Guangdong and joined up with one of the top four brands in the United States.

"But now it seems that we must seize this opportunity and get some new ideas."

Ding Youyi said the new approach is to set up points in Guangdong, "originally wanted to set up a branch, now look directly to find a few people, where to take orders."

In fact, this new strategy is not Ding Youyi's original creation.

As the upstream industry of the footwear industry, the Limited by Share Ltd, which produces leather, has already set up offices in several parts of Guangdong.

According to Zheng Tian, Secretary General of Quanzhou footwear industry association, although there is no detailed statistics, the number of Quanzhou shoe enterprises directly establishing offices and branches in Guangdong has been increasing.

It is possible for Guangdong shoe industry to raise orders for the first time to upgrade Quanzhou's footwear industry.

According to official statistics from Dongguan, in 2008, the average export price of Dongguan footwear enterprises was 4.8 US dollars, while Quanzhou footwear products were mainly low and medium end products, while the export price of the same period was only 3.9 US dollars.

According to Ding Youyi, from the current orders received by WorldCom, the average export unit price is much higher than the previous level.

In March 7th, Adidas made a thorough investigation of the Quanzhou market and gave a promise to pfer orders to Quanzhou.

Adidas's investigation has aroused great concern of Quanzhou shoe enterprises. In the industry's view, the flow of Adidas orders may become a guide to guide the flow of international orders.

Even if it is Adidas itself, its order volume is also considerable.

According to 2007 figures, Adidas purchased 201 million pairs of shoes on the Chinese market, accounting for 49% of its total global purchases.

Before getting this part of the order of Quanzhou enterprises are few, Adidas's statement, no doubt let Quanzhou shoe enterprises quite moved.

However, for the inspection of Adidas, Ding Youyi pointed out that with the current quality level and management ability of most shoe enterprises in Quanzhou, it is still necessary to work hard for a while to meet the requirements of Adidas.

Chen Ronghui, President of Quanzhou Leather Association, also believes that Adidas and other international giants have high requirements for product environmental standards. There is still a gap in the current level of most Quanzhou shoe companies.

This gap has many uncertainties in the flow of orders.

In the March 7th survey of Adidas, Quanzhou was not the only one to investigate.

According to Chen Ronghui, after ending the inspection in Quanzhou, Adidas also went to Putian to conduct a survey of the local shoe industry.

The news from Quanzhou's foreign trade and Economic Cooperation Bureau also showed that, because the standards could not meet the requirements of the international buyers, some of the orders that Quanzhou shoe enterprises could seize had already flowed to Putian area.

More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan