• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    China'S Sports Industry Is Hard To Pick Up, Pforming And Intensifying Structural Differentiation

    2014/9/2 14:08:00 33

    China'S Sports Industry Has Intensified Pformation And Structural Differentiation.

    Recently,

    Reporter

    In Quanzhou, Fujian, the main sports brand in China, the survey found that the sports shoes and clothing industry, which is subject to homogenization and high storage pressure, is undergoing a difficult pformation under the high inventory.

    As a leading enterprise in China's sports industry, Anta's recent semi annual report shows that its operating income is 4 billion 120 million yuan, up 22.4% over the same period last year, net profit 803 million yuan, an increase of 28.3%, reversing the decline in the past two years.

    Anta sports vice president Zhang Tao: I think the whole industry actually encountered challenges in 2011, Anta still very early adjustment.

    We

    From the second half of 2011 and the beginning of 2012, it entered a comprehensive retail pformation.

    I think it is a comprehensive pformation. We achieved a complete reversal in the first half of this year and achieved fairly good results.

    In the past two years, Anta has been under the pressure of high inventory.

    To this end, Anta has achieved a complete reversal of the company's performance in the first half of 2014 through sports resource acquisition, product technology innovation, single store and sales channel pformation, information technology construction, improving enterprise operation efficiency and e-commerce.

    Scientific and technological innovation is a great magic weapon for sports shoes and clothing enterprises to deal with the market.

    Mao Tai (Fujian) shoes material Co., Ltd. is a shoe sole manufacturer.

    Medium-sized

    Enterprises, with an annual output value of only 250 million yuan, invested about twenty million in building a provincial technology laboratory.

    The laboratory has reached the EU standard, which can anatomically dispose the sole materials, and analyze the comfort degree of shoe material, which is traditionally perceived by experience, through data analysis, so as to meet the increasingly demanding demands of customers.

    In the recent two years of industrial adjustment, some small and medium-sized enterprises have made intensive efforts in the outdoor, children sports and other market segments. Through differential competition, they have also sought a warm haven in the winter of the industry.

    The outdoor brand Tianlun Tian was founded in 2008, when the outdoor market was dominated by foreign brands.

    And through years of struggle, Tianlun Tian has become a well-known outdoor brand in China.

    In 2013, Tianlun's annual sales increased by 30% over the same period.

    Xu Tengda, general manager of Tian Lun Tian outdoor sports, said that the base of China's outdoor industry is relatively low, and there is still much room for growth in the future.

    Xu Tengda, general manager of Tianlun Tian outdoor sports: actually, the outdoor market in China is less than 10% of that in the United States, so I believe this space is very large.

    With the urbanization of China and the increasing number of holidays in China, outdoor brands grow by more than 30% every year as we travel.

    Reporters learned that in the first half of this year, the performance of Jinjiang sports brand leading enterprises all showed a recovery growth, and the order growth of 31st, del Hui, Jordan and other enterprises in the first half of the year reached 10%.

    Among other sports brands that have published semi annual reports in Quanzhou, the mid term profits of the precious birds have declined, but the decline has narrowed. PEAK's total revenue has increased by 10.1% compared with the same period last year, and net profit has increased by 34.6% year-on-year.

    Statistics show that in the first half of this year, the output value of Jinjiang footwear industry and textile and garment industry increased by more than 10% under the leadership of industry leaders.

    However, some leading enterprises such as Anta are getting warmer at the same time, while others are falling down in this round of market shuffling.

    At the end of July, Ding Hui, chairman of the Fujian listed company of Hong Kong stock, suddenly lost contact with the public.

    In fact, before that, companies such as alligator et al. In Jinjiang, Fujian had also experienced the company's failure to escape.

    The reporter saw at the alligator company that the factory area had long been empty. The bulletin board on the first floor attached to the notice of the local labor supervision department urging enterprises to reissue workers' Arrears of wages.

    A number of people interviewed by the reporters said that China's sports industry is getting warmer in the difficult adjustment.

    But in the past, the time that we could make money was far away. Enterprises need to meet consumers' increasingly subdivided and personalized consumption needs.

    Depending on the pace of enterprise innovation and pformation, the trend of structural differentiation of China's sports industry will become more obvious; some enterprises will grow stronger and others will fall; though cruel, it is the only way for China's sports industry and the traditional Chinese manufacturing to achieve pformation and upgrading.

    • Related reading

    Analysis Of The Problems Faced By The Textile And Garment Industry

    Industry Overview
    |
    2014/9/1 15:27:00
    57

    The Overall Downturn In The Apparel Industry Is More Intense.

    Industry Overview
    |
    2014/9/1 14:01:00
    44

    The Drastic Change Of China's Garment Industry Has Become An Important Way For O2O To Break Through.

    Industry Overview
    |
    2014/8/28 19:04:00
    47

    Quanzhou's Jinjiang Shoes And Clothing Self Operated Exports Exceeded 1 Billion US Dollars.

    Industry Overview
    |
    2014/8/27 19:13:00
    28

    Department Stores Should Not Violate The Concept Of Life.

    Industry Overview
    |
    2014/8/16 20:51:00
    36
    Read the next article

    "Regular Army" And "Guerrilla Forces" Compete For Cross-Border Business

    The success of Hai Tao's industry in China is due to the high tariffs of Chinese customs and the spread of domestic fakes. Consumers can buy cheap and reliable overseas goods through sea buying. The purpose of customs clearance in all parts of China is to turn it into sunshine so as to avoid tax revenue loss. The accession of Amazon undoubtedly made the momentum for customs, but if there is no price advantage, such cross-border trade will remain forever.

    主站蜘蛛池模板: 国产无套粉嫩白浆在线| 欧美亚洲欧美区| 强开小婷嫩苞又嫩又紧视频韩国 | 久久免费看视频| 久夜色精品国产一区二区三区| 欧美中日韩免费观看网站| 国产精品久久久久国产精品三级| 亚洲字幕在线观看| 两个人看的视频播放www| 欧美午夜性视频| 国产无遮挡又黄又爽在线视频| 五月天国产成人AV免费观看| 国产精品bbwbbwbbw| 日本牲交大片免费观看| 国产亚洲一区二区手机在线观看| 久久丫精品久久丫| 精品香蕉一区二区三区| 好猛好紧好硬使劲好大国产| 人人妻人人澡人人爽曰本 | 亚洲无成人网77777| 无遮挡很爽很污很黄在线网站| 桃花视频性视频| 国产人与禽zoz0性伦| 中韩高清无专码区2021曰| 精品国精品国产自在久国产应用男 | 日韩毛片基地一区二区三区| 国产伦精品一区二区三区免.费 | 最近中文字幕mv2018免费看| 国产女同疯狂摩擦系列1| 中文无遮挡h肉视频在线观看| 精品欧美一区二区三区久久久| 太深太粗太爽太猛了视频| 亚洲熟妇av一区| 狠狠色综合一区二区| 日本www.色| 免费无码国产V片在线观看 | 美女大量吞精在线观看456| 女人扒下裤让男人桶到爽| 亚洲情a成黄在线观看| 黄色激情视频在线观看| 成年人免费黄色|