Foreign Trade Decline, Guangdong Textile Enterprises Turn Around To Attack Domestic Demand

Guangdong provincial economic and Trade Commission told reporters yesterday that the Guangdong clothing and apparel industry association has just launched the "Guangdong garment industry to expand domestic demand to promote stable and rapid economic development action rules and recommendations", will organize Guangdong fashion week, carry out Guangdong clothing national sales promotion activities, construction of "clothing industry chain pfer Park" and other measures to guide our province garment enterprises to open up the domestic market, promote the pformation and upgrading of the garment industry, help enterprises through the financial crisis.

The long queues outside the gate are winding over 100 meters. The merchants in the field are crying out one after another, and shopping crowds are on the other side.

Recently, the Hongkong tidal current commodity exhibition held at the Guangzhou Jinhan Exhibition Center was unprecedented. Exhibitors praised the sales volume very well.

According to the briefing, the organizers also plan to hold similar fashion shopping exhibitions in Wuhan and Chongqing. The "made in Hongkong" will enter the mainland market on a large scale in order to cope with the financial crisis.

"The small commodities made in Hongkong can open the market in the mainland, and there is no reason for Guangdong's clothes to lag behind people."

Liu Yueping, President of the clothing and clothing industry association of Guangdong Province, said directly.

Under the severe impact of the international financial tsunami, a large number of "made in Guangdong" also suffered from the sharp decline of overseas orders, and exports were greatly affected.

According to statistics, Guangdong's clothing export volume dropped 25.3% last year, and this year's situation is still not optimistic.

Garment enterprises have begun to turn to the domestic market to find new business opportunities. The popularity of the Hongkong Fashion Fair has injected a strong heart for the Guangdong garment enterprises to tap the domestic market.

Where is the way of export to domestic market? "" there were no distributors, shops and other sales channels in the past, so it was not easy to convert to domestic sales. "

Liu Yueping said they are working hard to take a series of measures to build a temporary public sales platform.

It is understood that this year's Guangdong fashion week will strengthen the functions of developing the market and stimulating domestic demand, and expand the scope of service from the original domestic clothing brand enterprises to garment processing enterprises and foreign trade garment enterprises.

Liu Yueping told reporters: "in order to help foreign trade processing enterprises to pform, seize domestic orders, and avoid layoffs and layoffs due to reduced orders, the association will integrate the order resources of well-known clothing brand enterprises in China, and organize the exhibition of garment processing orders in Guangdong in the form of processing enterprises and the order of brand enterprises."

"Of course," please come in "is just a way. We still need to" go out "! Liu Yueping said that this year the provincial clothing and apparel industry association will choose the provinces with strong clothing consumption in the whole country, such as Wuhan, Changsha, Hefei, Tianjin, Harbin and other places, cooperate with the local commercial organizations, organize the" Guangdong clothing Promotion Week "and other activities in conjunction with festivals and holidays. At the same time, we will organize the docking meeting to enhance the popularity and reputation of Guangdong clothing in the local consumers, and stimulate local consumption.

"There are many famous brands of clothing in Guangdong, such as YISHION, Yida, Kaiser, Connie, gentry and so on, but our propaganda is far from enough."

Reporters learned that this year the clothing association will organize a number of clothing brand enterprises to carry out "Guangdong brand clothing Wanli activities."

With the overall image of "Guangdong clothing", we will go to Beijing, Shanghai, Dalian, Hangzhou and other developed areas of China's garment industry to participate in four major large-scale clothing exhibitions, promote investment promotion, and promote enterprises to open up domestic market, and carry out targeted penetration and expansion.

With the development of the Pearl River Delta economy, the cost of garment enterprises is getting higher and higher. Many enterprises in Guangdong have bought land in other provinces, and are ready to move the production base to the relatively cheap labor force.

At present, Henan, Sichuan, Chongqing, Jiangxi and other provinces are also inviting Guangdong enterprises to build factories locally.

"If these garment enterprises choose to leave Guangdong, the losses to Guangdong will be immeasurable."

Liu Yueping said, "taking Humen town as an example, the development of the garment industry brings business clusters, market clusters, shop clusters, industrial clusters, customer clusters, pportation clusters and supporting clusters to the town. The combined effect of these clusters has produced enormous economic and social benefits, and has greatly promoted the urbanization process of Humen town."

In fact, we still do not want to leave Guangdong.

But at present, in Guangdong Province, we want to pfer, but do not know where to pfer, nor do we know how to pfer.

The person in charge of a underwear factory in Nanhai told reporters, "in the South China Sea, lace and lace can go out, but if the enterprise is pferred to the comprehensive industrial pfer garden in the two wings of the mountain area, the pportation cost, time cost and management cost will increase, and the enterprise will not be able to bear it."

"The clothing industry is highly dependent on the industrial chain, and has strict requirements for the professional skills of industrial workers. It is not suitable for pferring to the comprehensive industrial pfer park."

Liu Yueping suggested that the government should choose the provincial and Eastern wings of the province and the mountainous areas of northern Guangdong Province to build a garment industry chain pfer demonstration park, and guide the Pearl River Delta garment manufacturing industry and its supporting industrial chain to enter the park.

At the same time, the local government should also increase investment in industrial worker training, logistics and pportation, so as to really reduce the production cost of garment enterprises.

More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan