Exclusive Interview With ELLE Fashion Designer Zhang Haifeng

Zhang Haifeng: he graduated from Hunan nine American oil painting department in 2000. She worked in the Department of fashion design of the Central Academy of Arts and crafts in 2000. She served as the senior designer of JOSSBO, LOPNIS, KLNAN and other women's clothing brands. In 05, she founded the mouvoir brand name and is now the design director of a famous clothing company in China. Specialties: all kinds of female luxury goods and related stores marketing planning, and in these areas, there are more abundant first-line market brand marketing and channel construction. Reporter: e mouvoir, this brand was created by you. You are a few of your own brand designers! Let's introduce this brand. Zhang Haifeng: the brand style is located in the European and American nostalgic style. The style is implicit and not publicized. The simplicity reveals the generosity, which focuses on the nobility of the wearer, the elegance and personal taste and cultivation of the fashionable women. The age range is between 25 - 40 years old. Our aim is to provide consumers with high quality, low consumption boutique clothing, truly reflect the significance of luxury. Let everyone feel your masterpiece! Zhang Haifeng: every designer has his own works, and I can't say anything about it so that everyone will laugh. Reporter: Oh, I heard that you are not majoring in fashion. How did you start making clothes? How did you create the brand mouvoir? Let me tell you! I think everyone is concerned about your entrepreneurial process. Zhang Haifeng: it's a coincidence. After graduating from oil painting in Humen, Humen is a national wholesale clothing city. When I have nothing to do, I go to the wholesale city every day. Under the influence of environment, I have more and more yearning for clothes. I can fall in love with her. Reporter: what kind of difficulties have you encountered in creating the brand mouvoir? How do you solve him? Zhang Haifeng: I didn't make a brand at first. I made some senior uniforms. Later, I established the mouvoir brand. Of course, it is difficult to start making brand, such as shortage of funds, finding customers, product quality and staff cooperation. Reporter: was there any problem with funds at that time? What did you do? Zhang Haifeng: Chinese designers: enterprises are starting! What are your new plans for the vision of the company you are responsible for? Zhang Haifeng: at that time, my office was on the air route. I watched the plane fly over my head every day. That was my partner and I said we had to work on planes every day. I said we should cut the bed to one thousand people. Of course it's a joke! There are new plans for the future. We have to make three brands of different consumer groups (high, medium and low) so that different consumers can wear our brand. Reporter: what did you do before you created the brand mouvoir? Let everyone know that even in different occupations, there is a day of entrepreneurship. Zhang Haifeng: before I founded the mouvoir brand, I was also engaged in design work. I painted oil painting and made furniture design, but in the past decade or so, I still mainly used clothing design. Reporter: how much help has been done in the past? Zhang Haifeng: previous work is a foundation for now. For example, the accumulation of funds, the combination of products, and communication with people are all the accumulation of previous work. Reporter: so many years of work! What is your greatest benefit? Do you think it's good to be a designer? Zhang Haifeng: the biggest benefit is that I can do what I want to do. Think that designers can guide others to wear and how to wear, but designers are very laborious and cumbersome work. Reporter: how many designers are there in your company? Zhang Haifeng: now we are the fourteen designers. Reporter: what do everyday designers do? Zhang Haifeng: everyday designers are helping me complete some of my outline and product information after listing. Reporter: do you have any comments on the designers' working skills and attitudes? At the same time, as a clothing operator, I am full of expectations for fashion design. At the same time, I am full of hope and expectation. At the same time, I am also disappointed at the hope and expectation. China's fashion industry has lost its own style and lost its own culture under the drive of interests. Chinese clothing is full of bubbles just like the development of China nowadays. We seldom see our original works from some famous Chinese designer's works. The so-called original creation of these masters is just to get the foreign designers' work to be processed, so it is hard to see the surprise from the works themselves. We only see something like this society -- impetuous! Zhang Haifeng: as a fashion design Reporter: how do you spend your daily life? What do I do besides work every day? Zhang Haifeng: my daily life is very calm. Every day when I start working, I have time to play with friends, eat a meal and exchange experience with each other. Reporter: in your mind, what should a designer look like? Zhang Haifeng: as a designer, his style and taste can be expressed in material form and accepted by the group he desires. The design should also have a moral responsibility for the social environment and animal protection. Such a design style will permeate a cultural temperament. The clothing culture contains the beauty of harmony between human and art. My ideal designer comes from life, close to the market, natural and human nature. Art and commerce can be perfectly integrated. Reporter: what kind of designer do you think China needs? Zhang Haifeng: it's not easy to become a fashion designer. Not only does it need to have a certain talent, but also needs to know the learning method and make painstaking efforts. I think China should have some comprehensive quality designers. Why don't you take part in some competitions? Why? Zhang Haifeng: I am very low-key. I am a business person. I always stay with my clients. I think they are my judges. Reporter: it says the company's plan! What plans do you have for yourself? What do you want to do most? Zhang Haifeng: my plan is to wait for the company to go on track, and I will do some other projects. Reporter: everyone has a dream! Without dreams, there will be no complete life. Ha ha Zhang Haifeng: ha ha. We must dare to dream, dare to think and dare to do it! Reporter: I am glad that Zhang Haifeng has accepted our interview. Finally, I want to leave you with some experience. Zhang Haifeng: "people-oriented and factory oriented", I hope our managers at all levels can care about their employees' daily life, learning growth and happiness as well as caring for their children. Instead of using all kinds of assessment system and means to supervise them as tools to make money, let them feel that they are not only colleagues but also relatives in the company. In addition to work and normal life, apart from competition, there is also a feeling of love. As a designer, we need to be flexible, creative, transcendental and break the rules. More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan