Changzhou Department Store Industry Entered The Warring States Period

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Although it is planted under an evergreen tree, competition has been fierce in recent years, especially since the market situation has become increasingly serious since 2008, and the profit has been thinning out.

Changzhou department store industry has been "shuffling". This year, South Street new century, Cultural Palace Huambo department store, Wujin maie department store and so on have all been closed down adjustment, Changzhou department store's survival environment is more and more severe.

What will happen if these closed department stores are opened again?

One south, one north, two go to Mai Cheng.

In May 20, 2014, in the new North District of Changzhou.

Officially closed, in December 19, 2012, new Parkson officially announced its opening.

The operation time is only one and a half years from the day of bankruptcy.

In March this year, rumors began to spread: as Maoye Tai Fu's main store, Maoye general merchandise will be pformed into outlets.

Sure enough, Maui department store has now been emptied. Only one western restaurant is still open on the top floor. Now the logo has been changed to Oteri J.

One south, one north two department stores, because of the loss of operation, both went to Mai Cheng. The loss of Parkson was largely due to the difficulty of competitive advantage compared to the new North Wanda. After all, Wanda was the largest commercial complex in the country. Its business model was mature and had a high reputation. It had also set up a very good foundation before Baisheng opened business one year ago.

And Maui department stores in February this year, most of the brand merchandise has begun to withdraw, "empty cabinets" from time to time.

Even the brand goods displayed in the shopping mall are two or three line brands or even some small brands.

This is obviously difficult to connect with Maoming department store's initial positioning of "delicate and fashionable high-end products".

Old shopping district two major department stores closed

Since September 1st, the Huambo department store of the Changzhou Cultural Palace has been closed for rectification. It has only three years since its opening.

At the same time, the new century of South Street has been closed for rectification, and has been reopened before the Mid Autumn Festival.

The same is the old business district department store, the rectification goal of the two is quite different. After the Huambo department store closed shop, it changed to Luqiao mode, and the shopping center withdrew from Huambo stall to the self-employed. In a sense, the original Huambo department store did not exist.

In the new century, the route of the department store has taken the 1-8 floors, and the slightly darkened corridor and unreasonable layout have been rectified and completely presented a new look.

To some extent, such changes can attract many consumers, especially during the mid autumn holiday, but whether it will continue or not remains to be tested.

Wujin Wanda attracted a large number of people at the beginning of its opening. In particular, it was described as the most densely populated place in Jiangsu, Wujin.

However, nearly a month after the opening of Wanda in Wujin, the volume of traffic is much less than that of nearby Wyatt, especially the 10000 department stores in Wujin.

From thousands of department stores, it seems that you can see the shadow of new North Parkson, but what is different is that thousands of department stores and Wujin WUE are the competition between "strong dragon" and "local snake". We have taken the lead in timing and investment, but Wanda's influence can not be underestimated. The more likely development trend in the future is that the big two go hand in hand.